Andy Ihnatko:

Overall, you should be looking for features that tie the whole product line together, such as AirPlay, and ways of integrating the Mac OS file system into mobile devices. Apple’s been building the Death Star for quite some time — aka that huge new data center in North Carolina — so honestly, any guess that would require massive storage and infrastructure seems possible.

Yes, please.

Andy Ihnatko’s “Back to the Mac” Event Predictions

I’ve begun building a list of recommended, non-fiction, help-you-do-what-you-love-to-do-better types of books. The page lists five books so far. Some for writing, one for leading and creating, and one for iOS developing. I’ve read each one and highly recommend them all. And if you’re kind enough to pick a few of them up, I will get a small kickback which, in turn, helps me to continue writing here.

Recommended Books

Sponsorship Opportunities

One of the greatest assets a publisher has is the attention and trust of their readers. It is something cultivated over time as a person or publication slowly becomes a trusted advisor for the things they write about, link to, and share. In short: my RSS Subscribers are my truest fans. They’re the ones who have volunteered to let me share ideas, links, and more with them anytime I want.

And this is much of what makes an RSS Sponsorship so valuable — the sponsor gets exposure to an audience who’s already paying attention.

Placing ads into RSS feeds is laughable. The ads often look horrendous (if they work at all), and offer a minuscule return on investment for both the publisher and the advertiser. Sponsoring an RSS feed however is a fine idea. It provides the promoter with a high-impact way of getting exposure, and allows the publisher to keep their feed clean from ad clutter.

On Monday I began offering sponsorships to this site’s RSS Feed. Yes, the sponsorships help me to continue writing here, but long-time readers of this site know what an advocate I am for the freelance designer, the 3rd-party developer, et al. I am not exaggerating or lying when I say that part of the reason I set up sponsorships was to offer a top-notch promotional channel for designers, developers, writers, and more.

And so good news: for those looking to promote their product or service, shawnblanc.net is not the only site offering Sponsorships for its RSS Feed.1

  • Monday by Noon: a gem of the Internet. Jonathan posts a well-written, well-informed article on Web design and development every Monday. And now, just before his weekly article is published, you have the chance to be endorsed by Jonathan to his healthy readership of Web professionals.

  • Minimal Mac: a site that has taken off like a rocket over the past year. Patrick Rhone is a trusted advisor to many a Mac nerds and minimalists. He is offering you a chance to sponsor his RSS Feed as well. You get a promotion on Monday and a thank-you post on Friday.

  • The Brooks Review: regular, insightful writing about Apple, technology, and the Web. Ben Brooks is quickly becoming a must-read among many well-known technology sites.

Why am I promoting these other guys? Because sponsorship opportunities are a fabulous channel to promote you app, your book, your freelance business, and more. I get frequent requests from app developers asking me to check out and hopefully promote their app. I get emails from web developers asking me if I know any good designers, and vice versa.

There is certainly no shortage of top-notch products and services worthy of being made known. If you’ve got something you’d like to promote, book a sponsorship on this site. But I also recommend Minimal Mac, Monday by Noon, and The Brooks Review. I believe your promotion would do well there also.


  1. Savvy advertisers may think ahead and sponsor the same week — or back-to-back-to-back weeks — across multiple sites.
Sponsorship Opportunities

Tyler Hall:

It’s hard to describe how incredibly powerful Perspectives are until you actually spend a few days with them in your workflow. Other task managers have smart folders or dedicated “Today” lists, but they absolutely pale in comparison to the flexibility that Perspectives afford.

I’ve been using OmniFocus for nearly a month now, and I couldn’t agree more. Or, as I wrote last week:

Organization and output is what makes OmniFocus so mind-blowingly powerful. I’m not exaggerating when I say that OmniFocus pretty much organizes your lists for you. It will take your relevant tasks and intelligently order them for you so you only see what you need to see without worrying about other stuff.

Tyler Hall on OmniFocus Perspectives

Nicholas Felton’s Sweet Mac Setup

Who are you, what do you do, etc…?

Nicholas Felton. (Photo by Ellen Warfield.)

My name is Nicholas Felton. I am a graphic designer based in New York City. I focus primarily on data visualizations… making charts and graphs and maps for print and online. I also run a website called Daytum that I founded with Ryan Case to help people count the big and little things in their lives and compile these statistics into pages like my own Annual Reports.

What is your current setup?

Nicholas Felton's Setup

Nicholas Felton's Setup

My work machine is a dual quad-core Mac Pro with a 30″ Cinema Display. Away from the office, I use a 13″ aluminum Mac Book.

Why this rig?

The first Mac I owned was a Quadra 840AV and I’ve used Mac towers continually since the G3 days. I may migrate to an iMac for the next office machine, but I like having lots of internal drives in the tower. The internal drives are cheaper and seem to last longer than external backups. I also like how easy it is to upgrade the memory, and that I can hang onto the monitor when I swap the computer out.

My favorite laptop was the 12″ G4, so when Apple did the aluminum MacBook refresh, I bought the 13″, and it still holds its own for travel and home use.

What software do you use and for what do you use it?

  • Adobe Illustrator, Photoshop and InDesign CS3 (with occasional excursions into CS5) for design.
  • Textmate or Coda for web work (css and html).
  • I use Processing to make little data visualization and mapping applications that I output to pdf and import into Illustrator.
  • I use Apple’s Numbers and Pages as Excel and Word clones.
  • I also use TextEdit all the time, for writing notes or answering interview questions and saving data sets. It’s remarkably useful.

How does this setup help you do your best creative work?

In plain terms, it’s fast enough, doesn’t crash too often and tends to not get in the way of what I want to do. Fundamentally, it lets me do my best work because I am familiar and comfortable with the way everything is set up, so I spend very little time looking for things. If it weren’t for email, I would be a very productive person.

Nicholas Felton. (Photo by Ellen Warfield.)

Nicholas Felton. (Photo by Ellen Warfield.)

How would your ideal setup look and function?

If Adobe would kill the feature creep and focus on software that’s fast and doesn’t crash I would be most of the way to an ideal setup. Apart from that, I just need a big monitor, a CPU that can keep up and some decent speakers to be happy.

More Sweet Setups

Nicholas’ setup is just one in a series of sweet Mac Setups.


The three photos of Nicholas were taken by Ellen Warfield.

Nicholas Felton’s Sweet Mac Setup

In his brand new book, my friend David Appleyard has distilled an incredible amount of information to help acclimate new iPhone developers to the iPhone App Market.

I have read the whole book, and it truly is a fabulous resource for iOS developers. As I wrote in my endorsement: “iPhone App Entrepreneur will help you to create and sell the sort of app which gets used and talked about in living rooms, back offices, and everywhere in-between.”

And if you grab a copy using this link, I will get a small kickback.

‘iPhone App Entrepreneur’

These two ads for the new Windows 7 phone are super clever and funny. But the campaign tagline — “It’s time for a phone to save us from our phones.” — seems odd. It’s cute, but who are they talking to?

I certainly have my iPhone out all too often. But never once have I thought it was due to a problem with my iPhone. (Wouldn’t that be nice?) So why or how could another smart phone relieve me of the constant distraction that is my current smart phone? The answer: it can’t.

Chairman Gruber has the same quibble. His thought?:

Perhaps this message from Microsoft isn’t targeted at existing smartphone owners. It’s for those shopping for the first smartphone, who, because they don’t have one yet, see existing smartphones as something unpleasant — gadgets that turn friends and family into anti-social heads-down faces-underlit jerks. I can see how that message might work.

The Windows Phone 7 Commercials