Ship when it’s useful, not when it’s done

Something I have kept in front of me for the past six months or so has been this mindset:

Ship it when it’s useful, not when it’s done.

(I think it was Jason Fried who said it, but if not it sounds like something he would say.)

This metric of shipping when a thing is useful was what I kept before me when working on our Learn Ulysses course, the Plan Your Year workbook, and All the Things.

Shipping a product when it’s useful is a far more tangible metric for creating things and putting them out there.

Because — and let’s be honest — in the mind of the creator, a project is never done. There is always one more detail or element or idea that needs to be fine tuned or figured out.

So, instead of waiting until you’re done, step back and look at what you’re working on and ask yourself, Is this useful to others right now?

If the answer is yes, then ship it. If the answer is no, fix it.

Ship when it’s useful, not when it’s done

Monk Mode for All the Things

This week I have been in monk mode, working on the video tutorial screencasts for All the Things.

Things are coming together (no pun intended), and they’re looking awesome!

I purchased ScreenFlow 7 from the Mac App Store on Monday and have already spent a solid 50+ hours in the app. If you do any sort of screen casting, ScreenFlow is what you want.

At the beginning of the week my screen casting workflow was all sorts of weird. I’ll probably write more about it later, but let’s just say that after 3 days of very slow-going progress, I tried a different approach that literally reduced my creation and production time by 75%.

As I’ve been working my way through every nook and cranny of Things 3, the process has endeared me even more to this app. I’ve been using Things 3 since it was in beta, but this process of teaching people how to use the app has, obviously, caused me to become even more familiar with it than I already was.

That familiarity has given me an increased confidence and joy when using this app day in and day out. Plus, I myself have even learned a handful of new tricks that are pretty awesome if I do say so myself.

All that said, because I have been so heads down doing these video tutorials, I broke the chain of my daily blogging schedule. Alas.

Between November 28 and January 26 I published an item every single day. 59 days; 59 blog posts. I am bummed to have broken the streak, but I will be picking it back up again.

I have quite a few thoughts on the value and importance of writing and publishing daily. But, these past two weeks I’ve been focused on creating something that is currently more important, and so something had to give.

It has been challenging and fun to create all of this. And I love that we are seeing it all start to come together. Can’t wait to share it.

Monk Mode for All the Things

Behind the Scenes: Shooting Video for ‘All the Things’

Yesterday we shot eight of the videos for All the Things.

Many people have asked me about my video recording setup, so I thought it’d be fun to share some behind-the-scenes details from yesterday’s shoot, and also walk you through our process and the gear we use.


First, a bit of context…

These videos are part of my upcoming course, All the Things, which we are on track to launch in a few weeks.

The course will actually have two parts:

  • Part 1 will be in-depth tutorials on how to use the app, Things 3.

  • Part 2 — which is basically a whole other course in and of itself — is where I go into detail about my best practices, templates, personal systems, and more for managing your tasks and being productive (including a very detailed walk-through of my “hybrid productivity method”).

It was yesterday that we recorded all the videos for Part 2.

The Process

Outlining and planning: I spent several days last week and this week going over all the feedback and input from our survey responses, making sure that I was addressing all the most important topics and questions.

Writing: Then I outline and write all my course scripts in Ulysses (of course). Once written, I read through each script out loud and adjust the language so it sounds natural as I speak it.

Recording: Once the course video scripts are ready, I transfer them onto my TelePrompTer app (more on that below), and we transform the office into a recording studio.

Personal, side-note abut using a Teleprompter… When I first did video shoots like this for The Focus Course, I felt somewhat disingenuous using a Teleprompter. It felt like having pre-scripted talking points took away from the genuineness of the video. But in reality, using a TelePrompTer is just smart. It means I can stay on topic and communicate more clearly. If anything, using a telemprompter is more genuine because it allows me to spend time beforehand carefully considering what it is I want to say, and then ensure I say those things.

With everything set up, we are ready to record. Some videos I’m able to knock out in one take. And some take a few tries.

Yesterday we were in a groove, and we recorded every single video in one take…. except, for one… For the audio, we use a lav mic plugged into my iPhone. And though I had my phone on Do Not Disturb, my mom called me toward the end of one of the video shoots. Since she’s a Favorite her calls go through, and even though I didn’t answer the incoming call caused my recording app to stop its background recording, and thus we had to re-shoot the final 5 minutes of one video. (Hi, mom! 👋)

Gear List

Okay, if you’re interested in the nerdy details, here they are:

  • I use Ulysses to write and plan all the video scripts.
  • This Teleprompter app paired with my Apple bluetooth keyboard. The keyboard is kept by my foot and I tap the space bar to start and stop the scrolling words. This allows me to move through the script at my own pace, which is so nice.
  • This Teleprompter rig is how I set my iPad Pro up to function as the teleprompter.
  • For recording audio, we use this Lavalier Microphone plugged into my iPhone with Røde iPhone app.
  • Camera: Canon 6D with either the 50mm f/1.4 or the 20-70mm f/2.8 that we borrowed from a friend.
  • These umbrella lights.
  • This Tripod, that has an adjustable telescoping extension so we could shoot the overhead video where I walk through exactly how I use my notebook and set up the different pages for my weekly and daily planning, etc.

If you have questions, or suggestions, hit me up on Twitter: @shawnblanc.

Behind the Scenes: Shooting Video for ‘All the Things’

Matt Ragland’s Minimalist Bullet Journal for Productivity

A few weeks ago my friend, Matt Ragland, posted this video showcasing how he uses his notebook for planning out his day, week, and month.

There are two things I like about this video. For one, Matt’s journal is not a picturesque scrapbook. While I love the gorgeous lettering and sketches that so many people do with their notebooks, for me, I need something more basic and pragmatic.

Secondly, and most importantly, I found many really interesting ideas in here. Particularly, I love how Matt maps out his week with 10 time blocks of 4 hours each (see below and at the 08:29 mark in the video). These time blocks help him gauge if he is spending too much time in one are (such as meetings) and not enough time in another area (such as reading).

Matt Ragland Minimalist Bullet Journal for Productivity

If you’ve never taken a week to track how you are spending your time, you should try it. If you dare.


Anyway, speaking of notebooks, it’s no secret that I’m a big fan of the Baron Fig Confidant notebook. I’ve been using one to plan my day for almost four years now, and I have some thoughts on the analog planning approach that I want to share about, particularly as it relates to the seeming tediousness of it.

In the next few weeks you can expect me to dive in to the nerdy details of how I use my notebook to take action and keep moving forward.

Matt Ragland’s Minimalist Bullet Journal for Productivity

The Law of Diminishing Intent

This is a principle that Jim Rohn taught. It goes like this:

The longer you wait to take action, the less likely you are to take action.

Meaning, when you get clarity about something because of a lightbulb moment when in the shower, or you get advice from someone that just makes sense, that’s when you have the most energy to take action.

Thus, whatever it is, you should take action as quickly as possible. Immediately if possible. Why? Because, over time, your intention and motivation for taking action will diminish.

Michael Hyatt, whom I first learned this from, says to “never leave the scene of clarity without taking action.”

For the sake of taking action, the best thing you can do is act now. If, for some reason, you cannot act now, make a note to yourself about what you need to do and then follow your own advice as soon as possible.

Many folks, for whatever reason, are prone to waiting. Why? What purpose does it serve to sit on it?

Often we delay because of fear or doubt. In his book, The Obstacle is the Way, Ryan Holiday writes:

Life can be frustrating. Oftentimes we know wha our problems are. We may even know what to do about them. But we fear that taking action is too risky, that we don’t have the experience or that it’s not how we pictured it or because it’s too expensive, because it’s too soon, because we think something better might come along, because it might now work.

And you know what happens as a result? Nothing. We do nothing.

Choosing not to move forward has the same result as being stuck, unable to move forward at all.

Holiday continues to say that courage, at its most basic level, is really just taking action.

Once you are clear on what needs to be done, there is no advantage in procrastination. Take action and move on.

The Law of Diminishing Intent

Plan, Act, Acknowledge

This article is the last in a series I’ve been writing about goal setting. You can find the previous articles here, here, here, here, and here.*


As I write this, it’s been nearly 7 years since I quit my job to begin working for myself.

In the early days, I felt as if my task list was never-ending. There was always one more thing to do.

The norm for me was to finish the day with a sense of dissatisfaction. As I would wrap things up, I felt as if I didn’t really get anything done because there was still so much to do.

The problem was that I was looking toward what was still to be done rather than looking back at what had been accomplished. If you are defining success by what is still left to do, you will never win. Because there is always something more to do.

My approach has changed over the years, and it has given me two huge advantages…

For one, I am clear on each day’s tasks — knowing the few most important things I need or want to get done — and I am able to focus on them.

Secondly, I now end the day feeling accomplished and satisfied. Thanks, primarily, to the fact that I have a clear definition of what a successful day looks like (because I am defining success ahead of time).

Lastly, I have also begun to simply recognize and acknowledge the work I do each day. This has been so great at helping me maintain motivation day to day. Because, sometimes, let’s be honest, the work is work and it’s not fun.

In short, it looks like this:

1. Plan

My productive day actually starts the evening before. At the end of my work day, I take a few minutes to prepare for the next day. This is when I choose ahead of time what my most important tasks will be, and how I will “define success” for the upcoming day.

Some folks do this in the morning, but I prefer to have it done the night before.

This is helpful because you’re making a decision and a plan apart from urgency and emotion. By making the choice ahead of time, you can think clearly. You’re not yet emotionally invested in tomorrow, nor are you feeling the urgency of any of tomorrow’s pressing matters. With a clear head you can make a good choice about tomorrow’s most important tasks as they relate to your goal(s).

2. Act

Planning is actually quite easy. It does require a little bit of effort, so don’t be lazy about it. The hard part is — as always — in the doing.

And that is why the first step of planning is so powerful. It helps you to overcome the paralyzing state of indecisiveness.

One of the most common challenges when it comes to focus is people feeling paralyzed from indecisiveness. They finally make some time to work on something important, but when they sit down there are so many thing they want to work on that they don’t know where to start. They spend all their creative energy deciding what to do that they don’t have any willpower left to actually do the work.

If you are waiting until it’s time to begin work before you make a choice about what to work on, the choice is much harder. Instead, make the choice for yourself ahead of time.

As I mentioned at the start, so often I used to end my day with a feeling that it was a waste. I would get caught up in the many urgent and pressing issues of the day. Things didn’t go as well as I’d hoped they would. I’d try to make progress on a meaningful task but just kept hitting a wall. And then I’d see all the things that still needed to be done.

Some days, that can just be the way life is. I definitely have days where everything seems to be against me. But those are exceptions, not the rule.

When wasted, unproductive days feel like the norm — you need to bust out of that routine.

3. Acknowledge

Recognizing and celebrating your progress is critical. When you accomplish a goal, or make meaningful progress, take a moment to acknowledge it.

For the little things, it can be as simple as checking off a box. Perhaps you can write about your wins in a notebook or journal app.

When you see that you are making progress — even small victories — then it strengthens your emotional and motivated state. You are happier and more motivated at work. And therefore, we are more likely to be productive and creative.

This is one reason why having regular times of review can be so beneficial. It reminds us of the tasks and goals accomplished and the projects we’ve completed. It keeps things in perspective, reminding us that the oftentimes seemingly-mundane and difficult work we do every day is actually adding up to something of value.


A New Plumb-Line for Meaningful Work

By identifying one task or outcome you’d like to see happen each day then you have a quantifiable way to measure if you’re making progress on your important activities and doing the work that matters to you. This is so much more beneficial than the subjective and arbitrary metrics we are used to holding ourselves to.

And when you do accomplish those tasks, awesome! No matter what else happened, at least you made progress on something that mattered. And if you don’t accomplish that task, don’t freak out — you have a chance to learn and improve so that next time you’ll be able to do better.

Lastly, take a moment to acknowledge what you got done. Pat yourself on the back, at least for a moment, before you move on to the next thing.

Plan, Act, Acknowledge

Survey Results

A couple days ago I linked to a productivity survey that we are running for The Sweet Setup.

We’re working on something brand new related to task management and productivity. We wanted to get some feedback from folks before we began finalizing the contents of the new course.

In about a day and a half, the survey gathered 2,000 responses. I wanted to share some of the results with you.

  • Pretty much everyone has a system for keeping track of their to-do items. Only 5-percent of folks said they don’t.

  • Things and OmniFocus are virtually tied as the two most-popular apps/tools for task management with 23- and 24-percent of people using them respectively. Todoist is the third-most popular with 13-percent.

  • More people use a paper notebook — Bullet or other journal — than use Apple’s Reminders app as their primary task management system (9% and 7% respectively).

  • 79% of people use their iPhone to regularly manage their tasks; 72% use a Mac regularly; 48% use an iPad.

  • Just a little over half of respondents feel in control of their task list. Which naturally means that there is another half of folks who do not feel in control.

  • And yet, 63% of folks feel as if their day is spent mostly on busywork, rather than important work.

  • When it comes to being productive and doing meaningful work, the most common obstacle people face is being overwhelmed by urgent issues. Secondly is a lack of focus during the day, followed by a lack of clarity about what to do next.

If you’re curious, you can view the full results breakdown via Typeform here.


The aforementioned new course we are working on for The Sweet Setup will be coming out next month.

It will focus on using a particular task management app, but it will also have in-depth training on productivity, time management, and task management. A one-two punch if you will. Because, as the survey results show, even though more than half of people feel in control of their task list, they are still mostly dealing with busywork during the day.

If you’ve got anything in particular that you’d like to see me address in the course, let me know on Twitter.

Survey Results

How to Beat Fear and Doubt

It was when I was in fifth grade that I was given a drum set. My loving parents let me keep it and never once did they complain about the noise, let alone my complete lack of rhythm.

By the time I was in high school I was practicing hours a day. I was in several bands during high school, college, and into my late 20s. Many of those bands recorded some albums — some of them we recorded in the basement, others in a studio. I played at local shows where just a dozen kids were there, and at big conferences with 15,000 in the crowd.

Somewhere along the way I stopped being nervous. I stopped doubting my skills as a drummer; I had confidence. Though my fears didn’t go away altogether, I was the one in control of my nerves (rather than the other way around).

In his book, The Obstacle is the Way, Ryan Holiday writes about the importance of being able to control your emotions when in the midst of a stressful situation.

“Uncertainty and fear are relieved by authority,” Ryan writes.

It is through training, practice, and expertise that we gain authority.

With enough experience you can increase your tolerance for fear, doubt, and uncertainty.

The fear never fully goes away. And that’s a good thing. Fear can serve as a mile marker, letting you know you’re on the path to doing something worthwhile and valuable.

But don’t let the fear or doubt dictate your choices in the moment. Don’t forget your wits and your calm when you hit that wall.

When we aim high, pressure and stress obligingly come along for the ride… The risk of being overwhelmed is always there.

In these situations, talent is not the most sought-after characteristic. Grace and poise are, because these two attributes precede the opportunity to deploy any other skill.

How to Beat Fear and Doubt

Ideas That Don’t Let Go

This is an episode of Sean McCabe’s video show where Sean expounds on something I discussed when I spoke at the Circles conference a while ago:

Listen to the ideas that don’t let go.

You have ideas. The frustrating part is usuaally having more ideas than time.

That’s why you have be okay with letting most of your ideas go. But sometimes an idea doesn’t let go. So maybe you should listen to it, and that’s the one you act on.

Ideas That Don’t Let Go

How to Make the Next Step Easier On Yourself

Pre-S: Plan Your Year is now available. Check it out here.

Pre-S #2: This article is the next in a series I’ve been writing about goal setting. You can find the past articles here, here, here, and here.


Here we are. It’s 2018.

Suppose this year you’d like to eat more apples and less potato chips.

Regardless of what your goal is, there is an awesome little trick that can help you with these small micro-habits that you do every day.

When it comes to the apples and potato chips, it’s as simple as buying some apples and setting them on your kitchen counter. And then — you guessed it — don’t buy any potato chips. Boom.

By making apples easily available, you have lowered the energy required to eat an apple. It’s right there. Sitting on your counter, ready to go. And those pesky potato chips are nowhere to be found. They’re at least a trip to the store away.

This trick goes for anything…

  • Lower the activation energy required for writing by having your writing topic ready to go ahead of time.
  • Lower the activation energy for going to the gym by setting out your workout clothes ahead of time.
  • Lower the activation energy for reading book by keeping one on your coffee table (or use the Kindle app on your phone).

And the converse (for things you want to do less of)…

  • Raise the activation energy for checking social media by deleting the apps off your phone.
  • Raise the activation energy for watching TV by keeping the remotes in a bedroom on the opposite side of your house.
  • Raise the activation energy for checking your phone while you drive by turning on Do Not Disturb While Driving

If your books are hiding next to the lamp on your bedroom nightstand, no wonder it’s easier to just pull out your phone and check Facebook when you have a few minutes of down time.


This stuff applies to more than just healthy micro habits, by the way.

If you want to get advanced, think of ways to lower the activation energy for doing the next step on your current project.

In his book, Getting Things Done, David Allen says that you cannot do a project, you can only do the next step. There is a lot of wisdom and maturity required to take a bigger project or outcome and boil it down to one step at a time.

And by picking that one action ahead of time, you’ve already lowered the activation energy required to doing it. When you put a desired behavior onto a path of less resistance, it will take less energy to accomplish it.

Take it one step further by getting into the habit of doing something now that will make your next step easier to begin. And then repeat in perpetuity.

Shawn Achor writes in his book, The Happiness Advantage, that “the more we can lower or eliminate the activation energy for our desired actions, the more we enhance our ability to jump-start positive change.”

As always, thanks for reading. Next week we’ll talk about how to define meaningful progress (and recognize that progress) so you stay motivated as you work toward your goals.

How to Make the Next Step Easier On Yourself

Quality Over Quantity

It’s the New Year and it’s exciting. Something my wife and I were talking about over the weekend was the desire to focus on just a few things that truly matter.

I’m 36, and over the years my tendency has usually been to bite off way more than I can chew. I want to do all the things!

Lists certainly help me to focus. So I write it all down. Everything that seems important or exciting or necessary goes onto the page.

Once its out of my head and onto some paper, it’s quite a bit easier to edit and focus and make choices about what I actually have time and energy for.

I think it was David Allen who said you can do anything you want, but you can’t do everything you want. It’s ironic how an attempt to do everything will actually keep you from doing anything.

Instead of focusing on everything, focus on one or two things that matter most. It’s amazing how liberating that can be to your own quality of life as well as your ability to get things done.

Quality Over Quantity