That’s a line I think I heard Merlin Mann say once in a podcast.

And the way I see it, there are two sides to Social Me-me-media:

• There’s the narcissistic, naval-gazing, ego-centric side. How many followers do I have? Did that popular person follow me back? Has anyone @replied to me, retweeted me, or faved my tweets in the past 30 minutes?

• And then there’s the fighting-against-the-potential-time-sink side. What’s a reasonable number of followers for me to have? How many interruptions am I willing or able to allow? How much time do I want to spend here? How much value am I getting? How much value am I giving?

It is oh so easy to get sucked into the first side and never think once about the second. But now that you are thinking about it, why not give yourself permission to unfollow whomever you want without worrying about hurting their feelings. And to check in, link in, post a picture, or update your status less often without the fear that you’ll be forgotten about.

Make social media about you — not your ego.

“If you will live like no one else, later you can live like no one else.”
― Dave Ramsey

Most athletes don’t make it to the Olympics. Most startups don’t strike gold. Most writers don’t get on The New York Times’ Best Sellers List.

And that’s okay. We all have our own definitions of success, and global fame and recognition doesn’t have to be one of them.

But how many entrepreneurs get around to taking that risk and starting their own business? Or how many writers get around to writing that book they know they have in them? How many people save for that vacation they’ve always wanted to take? How many people have become far too comfortable paying for just one more toy using the credit card?

Unfortunately, most of us aren’t surrounded by energetic, highly-focused, successful individuals who can set an example for us. Instead our classrooms and workplaces and neighborhoods are filled with folks who are good at spending more than they make while watching television, checking Facebook, and playing video games. Doesn’t it seem silly to think we have a better chance at achieving our goals while living like most people who will never achieve theirs?

Here’s a metric that can help you determine if you’re on track for reaching your goals: are you spending your time, money, and attention differently than most people?

For the past few months I’ve been contemplating just how useful Yojimbo still is for me.

Often times we don’t know what sort of solution we want, or even that there is an area of friction that we can remove. When we find an app we love we often accommodate a bit to its workflow. And as we get set in our ways, we sometimes forget to tinker.

The longer I use my computer, the less and less I enjoy tinkering. I prefer to lock in with a handful of world-class applications and learn them inside and out. Such has been the case with Yojimbo over the past 3 years.

In my review of Yojimbo in 2009 I advocated the need of an “Anything Bucket” and heartily recommended Yojimbo:

Anything Buckets should be more about ease of use than about depth of features. The very best ones lend themselves to perpetual use. And if you use them, depth will come from breadth.

The info we throw at them can be permanent, temporary, important, or trivial. It doesn’t matter. Regardless of who, what, when, where, or why, the best Anything Bucket is ready to receive any bit of information that threatens to elude you.

[…]

Put plainly, Yojimbo is the simplest way possible to save any bit of spontaneous information. No matter how indispensable or arbitrary that information is.

I still agree completely with what I wrote in 2009. Everything doesn’t always fit nice and neatly into our current set of apps and file hierarchies. But in my willingness to break habits and workflows that may no longer be the case for me — I’m considering a transition away from Yojimbo.

This is a subject that saddens me to even think about, let alone write about.

I’ve used Yojimbo every day since early 2009, and it is the only Dock Application I have set to launch when I boot up my Mac. Because, like TextExpander or LaunchBar, if Yojimbo isn’t active when I expect it to be, I’m thrown off for a moment. I’ve written several custom AppleScripts for it. A huge part of my daily routine revolves around tossing stuff into Yojimbo. I store all sorts of things in this fine app: bookmarks, passwords, serial numbers, encrypted notes, regular notes, and more.

But over time, many of the things that I first used Yojimbo for have been replaced. Apps and services like Pinboard, 1Password, the Mac App Store, FileVault 2, and Simplenote/nvALT have all but obviated the majority of Yojimbo’s daily usefulness for me.

Perhaps it’s because I’ve begun using superior, dedicated bookmarking and password apps. Or perhaps I’ve settled into my groove for how I use my computer and what sorts of files I keep. (It’s probably a bit of both.) But whatever it is, there is now little left for my Anything Bucket.

In fact, the only regular thing left for me to store in Yojimbo is receipts and serial numbers. But receipts is a legacy habit at this point. Now that shawnblanc.net is run under an LLC, I’ve far more tax-deductible expenses than I used to. Which means I no longer use a calculator and add up my receipts for year-end accounting purposes — I only keep them around for just in case. Saving them to a Finder folder is now easier in the long run and more efficient.

Search & Bookmarks

This all started with search. They say a good filing system is one in which you can find whatever you’re looking for in 60 seconds or less.

I currently have 2,523 total items in Yojimbo. About 650 of those are bookmarks, and 800 are notes. As my Yojimbo library grows, I’ve increasingly been having a hard time finding certain things when the time comes. Since search results are not sorted by relevance, looking for an obscure bookmark or a particular note means scrolling through a lot of the more-current but less-relevant items first.

The more I add to Yojimbo the harder it is to find things. This is not a desirable behavior.

It was this search-related friction that led me to give Pinboard a shot. Several months ago I stopped adding bookmarks to Yojimbo and began adding them to Pinboard, and a few months later I’ve grown to love the service.

Pinboard has proven to be fantastic. I’ve easily been able to find specific bookmarks I’m looking for, I have tag completion when adding from the browser, and since apps like Reeder, IFTTT, and Instapaper all work with Pinboard, I can add more bookmarks from more places. It’s a wonderful service and I highly recommend it.

And thanks to this slightly-wonky-but-yet-still-effective script, I was able to port all of my 650-some-odd bookmarks from Yojimbo into Pinboard.1

Encrypted Files and Notes

With the advent of built-in SSDs and FileVault 2, there’s no reason not to encrypt my Mac’s entire drive. For the one-off note, PDF, image, or whatever that needs to be individually locked down, then 1Password can do that (albeit, not as elegantly or easily as Yojimbo).

I already use 1Password to store all of my login and password information and there’s no reason not to use it for the storing of secure notes as well. Additionally, these notes sync to my iPhone and iPad. And with my transition to my iPad as my traveling work computer, having access to some of this information when on the road may prove extremely advantageous one day. You see, the thing with synced data like that is you never know when you’re going to need it.

The disadvantage of 1Password compared to Yojimbo is with how extremely easy it is to add a note to Yojimbo. In fact, that is the whole point of Yojimbo: super easy capture. But the need to create an encrypted note is such an infrequent occasion, I am willing to suffer 1Password’s extra steps (and uglier UI).

Simple Notes

One question I still get on a regular basis is how do I differentiate between notes in Yojimbo and notes in Simplenote / nvALT?

Basically, Simplenote has been for anything in progress and Yojimbo was for anything worth keeping. I don’t write in Yojimbo, I store. And for a long time I didn’t store in Simplenote, I just jotted.

But since finding notes in Simplenote is so easy and quick, I’ve taken to storing some long-term, non-private bits of information in there right alongside the short-term notes. My Simplenote library is currently hovering just under 800 notes. This includes random quotes, articles in process, outlines for potential articles, and even things like my Southwest Rapid Rewards number, relevant specs about my Jeep, and the lightbulb specifications for the various fixtures around our house.

Getting Stuff Out

Something else Yojimbo excels at (that I’ve always known, but haven’t experienced first hand until now) is how easily it lets you export your data. It’s as easy to get your stuff out as it is to get in. With a little effort I was able to port all my bookmarks to Pinboard (see above), and with very little effort I just dragged and dropped all my 2012 tax expense receipts into their own Finder folder.

It’s likely that I will continue to use Yojimbo for odds and ends here and there, but it’s no longer the daily workhorse app that it once was. Times change and so do our workflows.

…the career and communication landscapes have drastically changed in the past 20 years.

• Thanks to Photoshop artists are able to make a living designing websites and apps.

• Thanks to the camera phone millions of people are discovering the joy of hobby photography.

• Thanks to Twitter we can get real-time news and on-site reporting from people all around the world.

• Thanks to social networks and email we can get instant feedback about our projects from an audience that lives all around the world.

• Thanks to blogs and ebooks any writer can publish their ideas and stories to a global audience.

• Thanks to iTunes any musician can sell their music on the biggest music store in the world.

• Thanks to the Web you can work from anywhere in the world and collaborate with anyone else in the world.

• Thanks to Amazon and eBay and Shopify anyone can sell their products to anyone looking to buy.

You used to need a canvas and paintbrush, or an expensive camera, or a book deal, or a job at the local paper, or a store front on Main Street, or to get signed by a big label. Now all you need is an Internet connection.

“If I were to let my life be taken over by what is urgent, I might very well never get around to what is essential.”

That’s a Henri Nouwen quote, taking one tweet to say what I took 9 paragraphs to convey a couple of years ago.

Sometimes I feel like a one-string fiddle when it comes to this topic. I guess that’s because I find it to be so important in a day and age where our iPhones are never more than an arm’s reach away.

So long as our attention is focused on the urgent or the incoming, we won’t be able to do our best creative work. Inbox Zero isn’t about keeping an empty inbox, it’s about not allowing our inboxes to have sway over us. When you think of it that way, you can reach Inbox Zero without even opening your email app. Because it’s not about email.