David Barnard:

The future of sustainable app development is to give away as much value as possible and empower those who receive more value to pay more for it.

He states later in his article:

I don’t think freemium makes sense for every app in every situation, but it’s time to get serious about finding ways to make it work for more than just games.

And he’s putting his money where his mouth is: his Timer app (which I use every time I grill) is now free.

I like how Seth Godin put it: Free ideas spread better than non-free ideas, and you monetize it by selling souvenirs.

That is effectively the business model I have here at shawnblanc.net. The site is free (with ads) to anyone and everyone, but for the “pro users” who want more, I have a daily podcast. And it’s the member support of those pro users that tipped the scales and made this site profitable enough that I over a year and a half ago I turned it into my full-time gig.

On Fremium Apps

The Slow Obviation of Yojimbo

For the past few months I’ve been contemplating just how useful Yojimbo still is for me.

Often times we don’t know what sort of solution we want, or even that there is an area of friction that we can remove. When we find an app we love we often accommodate a bit to its workflow. And as we get set in our ways, we sometimes forget to tinker.

The longer I use my computer, the less and less I enjoy tinkering. I prefer to lock in with a handful of world-class applications and learn them inside and out. Such has been the case with Yojimbo over the past 3 years.

In my review of Yojimbo in 2009 I advocated the need of an “Anything Bucket” and heartily recommended Yojimbo:

Anything Buckets should be more about ease of use than about depth of features. The very best ones lend themselves to perpetual use. And if you use them, depth will come from breadth.

The info we throw at them can be permanent, temporary, important, or trivial. It doesn’t matter. Regardless of who, what, when, where, or why, the best Anything Bucket is ready to receive any bit of information that threatens to elude you.

[…]

Put plainly, Yojimbo is the simplest way possible to save any bit of spontaneous information. No matter how indispensable or arbitrary that information is.

I still agree completely with what I wrote in 2009. Everything doesn’t always fit nice and neatly into our current set of apps and file hierarchies. But in my willingness to break habits and workflows that may no longer be the case for me — I’m considering a transition away from Yojimbo.

This is a subject that saddens me to even think about, let alone write about.

I’ve used Yojimbo every day since early 2009, and it is the only Dock Application I have set to launch when I boot up my Mac. Because, like TextExpander or LaunchBar, if Yojimbo isn’t active when I expect it to be, I’m thrown off for a moment. I’ve written several custom AppleScripts for it. A huge part of my daily routine revolves around tossing stuff into Yojimbo. I store all sorts of things in this fine app: bookmarks, passwords, serial numbers, encrypted notes, regular notes, and more.

But over time, many of the things that I first used Yojimbo for have been replaced. Apps and services like Pinboard, 1Password, the Mac App Store, FileVault 2, and Simplenote/nvALT have all but obviated the majority of Yojimbo’s daily usefulness for me.

Perhaps it’s because I’ve begun using superior, dedicated bookmarking and password apps. Or perhaps I’ve settled into my groove for how I use my computer and what sorts of files I keep. (It’s probably a bit of both.) But whatever it is, there is now little left for my Anything Bucket.

In fact, the only regular thing left for me to store in Yojimbo is receipts and serial numbers. But receipts is a legacy habit at this point. Now that shawnblanc.net is run under an LLC, I’ve far more tax-deductible expenses than I used to. Which means I no longer use a calculator and add up my receipts for year-end accounting purposes — I only keep them around for just in case. Saving them to a Finder folder is now easier in the long run and more efficient.

Search & Bookmarks

This all started with search. They say a good filing system is one in which you can find whatever you’re looking for in 60 seconds or less.

I currently have 2,523 total items in Yojimbo. About 650 of those are bookmarks, and 800 are notes. As my Yojimbo library grows, I’ve increasingly been having a hard time finding certain things when the time comes. Since search results are not sorted by relevance, looking for an obscure bookmark or a particular note means scrolling through a lot of the more-current but less-relevant items first.

The more I add to Yojimbo the harder it is to find things. This is not a desirable behavior.

It was this search-related friction that led me to give Pinboard a shot. Several months ago I stopped adding bookmarks to Yojimbo and began adding them to Pinboard, and a few months later I’ve grown to love the service.

Pinboard has proven to be fantastic. I’ve easily been able to find specific bookmarks I’m looking for, I have tag completion when adding from the browser, and since apps like Reeder, IFTTT, and Instapaper all work with Pinboard, I can add more bookmarks from more places. It’s a wonderful service and I highly recommend it.

And thanks to this slightly-wonky-but-yet-still-effective script, I was able to port all of my 650-some-odd bookmarks from Yojimbo into Pinboard.1

Encrypted Files and Notes

With the advent of built-in SSDs and FileVault 2, there’s no reason not to encrypt my Mac’s entire drive. For the one-off note, PDF, image, or whatever that needs to be individually locked down, then 1Password can do that (albeit, not as elegantly or easily as Yojimbo).

I already use 1Password to store all of my login and password information and there’s no reason not to use it for the storing of secure notes as well. Additionally, these notes sync to my iPhone and iPad. And with my transition to my iPad as my traveling work computer, having access to some of this information when on the road may prove extremely advantageous one day. You see, the thing with synced data like that is you never know when you’re going to need it.

The disadvantage of 1Password compared to Yojimbo is with how extremely easy it is to add a note to Yojimbo. In fact, that is the whole point of Yojimbo: super easy capture. But the need to create an encrypted note is such an infrequent occasion, I am willing to suffer 1Password’s extra steps (and uglier UI).

Simple Notes

One question I still get on a regular basis is how do I differentiate between notes in Yojimbo and notes in Simplenote / nvALT?

Basically, Simplenote has been for anything in progress and Yojimbo was for anything worth keeping. I don’t write in Yojimbo, I store. And for a long time I didn’t store in Simplenote, I just jotted.

But since finding notes in Simplenote is so easy and quick, I’ve taken to storing some long-term, non-private bits of information in there right alongside the short-term notes. My Simplenote library is currently hovering just under 800 notes. This includes random quotes, articles in process, outlines for potential articles, and even things like my Southwest Rapid Rewards number, relevant specs about my Jeep, and the lightbulb specifications for the various fixtures around our house.

Getting Stuff Out

Something else Yojimbo excels at (that I’ve always known, but haven’t experienced first hand until now) is how easily it lets you export your data. It’s as easy to get your stuff out as it is to get in. With a little effort I was able to port all my bookmarks to Pinboard (see above), and with very little effort I just dragged and dropped all my 2012 tax expense receipts into their own Finder folder.

It’s likely that I will continue to use Yojimbo for odds and ends here and there, but it’s no longer the daily workhorse app that it once was. Times change and so do our workflows.


  1. If you try this script, note that any Yojimbo bookmarks with apostrophes, commas, or parentheses in the name will cause an error on export. You’ll also have to be sure to empty your Yojimbo trash because the script will read those bookmarks as well. I spent about half an hour doing some manual cleanup of my data, but once all was polished the script ran fine. It took about 40 minutes to run its course.
The Slow Obviation of Yojimbo

One of the best The Great Discontent interviews yet:

Then Warner Bros. came to us because they were going to do a Batman movie. At the time, there were 3 million users on the web and we were using Netscape 1.0 or Mosaic. Don Buckley, the marketing director for Warner Bros. in New York, was really smart and asked if we could make a website for the movie. Our agency president lied and said, “Yes, of course.” Then he came to Steve McCarron, Alec Pollak, and me and said, “Boys, can you make a website?” We also lied and said, “Sure.”

I had only experienced AOL and this was before your time, but AOL was pretty dumbed down compared to the Internet; it was a cute, easy to understand interface. The first time I looked at the web, I said, “Well, this won’t succeed.” AOL was so much better—they had avatars and everything. The web looked horrible. Think about HTML websites in Netscape 1.0—it was very grim.

The Life and Times of Jeffrey Zeldman

Sometimes the number of tabs I have open in Safari gets ahead of me, and I find myself with a few dozen sites waiting for my attention but I’m out of time. Or perhaps I’ve got several tabs open for a current project I’m working on but I need a break from working on that project. Or maybe I’ve got so many tabs open that Safari starts taking up more than its fair share of CPU resources.

Well, here’s a clever little AppleScript that grabs all the open tabs in Safari’s frontmost window and creates a new to-do item in your OmniFocus Inbox with the Title and URL of each tab listed out within the task’s note.

This script is far easier and faster than Instapapering or otherwise bookmarking them one by one. (And yes I know that I can reopen the windows from the previous session, but sometimes that’s not practical, desirable, or possible.)

Since I use Command+4 to clip the current URL into its own OmniFocus Quick Entry panel, I set this other script to execute via Keyboard Maestro when I hit Option+4 if Safari is the frontmost application.

Moreover, since I like confirmation when a script has been successfully executed, I added this Growl notification to the end:


tell application "Growl"
    set the allNotificationsList to {"Success Notification", "Failure Notification"}
    set the enabledNotificationsList to {"Success Notification", "Failure Notification"}
    
    register as application ¬
        "Safari Tabs to OmniFocus Script" all notifications allNotificationsList ¬
        default notifications enabledNotificationsList ¬
        icon of application "Safari"
    
    notify with name ¬
        "Success Notification" title ¬
        "Successfully Logged" description ¬
        "All Safari tabs have been sent tot OmniFocus" application name ¬
        "Safari Tabs to OmniFocus Script"
end tell
AppleScript for Sending Frontmost Safari Tabs to OmniFocus

For me, Glassboard has proven to be a great conference attendee tool. Got a bunch of pals all in town for an event? Put together a board and you’ve got a mobile group messaging app that makes communicating with the group super easy. But for 49 weeks I’m not out of town for an event, I never had much use for this otherwise great app.

That’s why I like Gabe’s writeup of how he’s using Glassboard instead of Facebook to communicate and share with friends and family. Clever.

Glassboard: The Anti-Facebook

Jim Dalrymple:

If Samsung is forced to stop copying Apple, there is only one option left — innovate. Instead of sitting back and making their phones and tablets look exactly like the iPhone and iPad, Samsung will now have to do some work. The hardware and software will have to be different, unique and innovative.

The Innovation Argument

My thanks to Checkmark for sponsoring the RSS feed this week. I reviewed this iPhone app last month and heartily recommend it. I’ve found it to be far better than Apple’s built-in reminders app when it comes to the accuracy and reliability of location-based reminders.


 

Checkmark is the fastest way to create location- or time-based reminders for iPhone.

In just a few seconds you can create new reminders — it only takes 3 taps! You can watch this little movie we made to see it in action.

In only 3 taps you can remind yourself to:

  • Do laundry when you get home
  • Pick up milk next time you’re at the grocery store
  • Call your wife when you leave work
  • Remember to pick up a cake at 3 pm tomorrow
  • Make a haircut appointment on Tuesday at 10 am

You can even add a timer to location-based reminders so the alert goes off when you’re ready to get it done — like 15 minutes after you arrive home.

Checkmark is available in the App Store for $2.99.

––
Sponsorship by The Syndicate

Sponsor: Checkmark