Somewhere, a few years back, I was listening to a live broadcast with [Seth Godin](http://sethgodin.typepad.com/). I think it was a radio show targeted towards non-profit organizations, and Seth was giving advice about marketing and spreading ideas.

I took a few notes from what Seth said and just recently came across them in [my Yojimbo](http://shawnblanc.net/2009/09/yojimbo-and-anything-buckets/). Here are the bulletpoints of Seth’s advice from that radio show:

– Ideas that spread, win.
– Free ideas spread better than non-free ideas.
– You monetize it by selling souvenirs.
– For example, books are souvenirs. But it’s not about selling books. If you’re in the idea business the books will sell themselves.
– Permission is the only asset. If people ‘complain’ when they don’t hear from you, then it means you’ve got permission.
– Conversations are marketing. If you can get people to talk about what you’re doing then you win.
– Words for readers, not readers for words (it’s why The New Yorker and Rolling Stone are so great, and the magazine industry makes 10 times the book industry).
– Blogs work. It’s the successful nature of dripping ideas into the place where they can spread.