Answering Reader’s Questions About Writing shawnblanc.net Full Time

Thanks to the wonder of Twitter and email I’ve received quite a few questions from you guys inquiring about the site.

The most common question, by far, has been a semi-generic, “How’s it going?” Most of what I’ve written all this week (such as my ode to Software, a review of my day, writing challenges and observations) has been an attempt to answer that question as in-depth as possible.

Here is a final look at some of the more specific questions that didn’t make their way into the previous posts.

Do you write faster? Do you write more timely?

Admittedly, I am a very slow writer. Not a slow typer. But I do take a very long time to draft and edit my work. I was hoping that I would be able to pick up the pace of my writing and get more done in less time. So far, however, that does not seem to be the case.

I am finding better patterns of working and settling into a stride, but when I’m actually at the computer, typing, working on a long-form article, they still seem to take me as long as they ever did.

Hopefully a year from now the pace of my writing and my ability to put together informed, thought-through, and articulate articles and links will speed up. I think a combination of it is in part being able to write well at first pass, but also being clear about what I want to say at the onset.

Is it hard to come up with fresh content?

Not in the least. This was something I was worried about at the onset of taking the site full time, but I have had no trouble finding topics and ideas to write about. In fact, I’ve somewhat had the opposite problem. Many of the articles that I was planning to write once I took the site full time are still in the works. There is new stuff coming up every day.

How does the real life of your job compare to what you thought it would look like?

On the outside it looks exactly like I thought it would. I mean, I’m here at my desk every day typing and working on the computer. That was an easy thing to imagine.

Internally it is not only different but better. In part, I have grown to enjoy this job even more than I expected I would. I have always enjoyed writing and publishing this site over the years, and that’s why I took it full time in April. But each day I seem to love it and enjoy it a little bit more.

What I did not expect is that I am the toughest boss I’ve ever had. In reality there is no reason I can’t take a day or two off if I need to — the site would be fine. If I worked somewhere else, for someone else, I wouldn’t be allowed to just take a day off and help my wife around the house or do some chores that needed to be done, or run that errand I didn’t get to over the weekend. And so when situations like that arise, I am not yet comfortable with “giving myself the day off”.

This is good and bad. It’s good because there’s no way you can be self-employed without a strong work ethic and daily focus. You guys can rest assured that I am busting my butt over here. But it’s bad because what’s the point of working for yourself if you don’t take hold of the advantages that being self-employed entitles you to? There are a lot of things that stink about being self-employed as well, and those don’t go away. It seems only logical and fair that if I’m going to be stuck with the disadvantages of being self-employed I might as well take hold of the advantages that come with it.

What is your daily balance between reading, researching, and writing?

The trick to running a good link blog is to read more than just the things you have pre-supposed you’re going to link to even before you’ve read it. If so, you’ll only ever link to the obvious and expected stuff. And after a while it all starts to look and feel the same and there’s no more surprises on your site and it slowly becomes breathless.

We all know that to be a good writer you have to be a reader. And the same goes for being a good link blogger. You have to be a voracious reader. Don’t just read for the sake of hunting for what you may be able to link to, but read for the sake of learning and growing and discovering. Getting into a habit of hunting for link-worthy items will eventually lead to a very insipid link blog.

And with all that said, I admit that I need to read more.

It has been a slow journey for me to get comfortable with the fact that the vast majority of the work I put into the site is done “behind the scenes”. If I’m posting a lot of links it may look to you guys as if I’m having a very productive day, but in truth I may be totally aimlessly surfing and not actually getting any substantial work done. And so I am still learning to balance how much work I do keeping the site updated, how much time I spend reading and researching, and where all these things fit in with one another.

How are you balancing your work life and your personal life?

When the day is winding down I’m getting good at shutting the site off. Not literally, but “turning work off in my mind”. It has been a huge help to know that I’ll have 8 hours to work on it tomorrow and that I can pick back up where I left off.

That mindset is also a great way to not always be thinking about the site all the time. Before I began writing the site full-time I was always thinking about the site, and I had to squeeze every spare minute I had into it because I may not have had another chance for several days (or weeks).

But now when I’m not at work I’m not at work. I feel a noticeable change in my ability to be there, in the moment, instead of constantly thinking about work or stats or whatever. And I am extremely grateful for that.

Answering Reader’s Questions About Writing shawnblanc.net Full Time

Writing a Weblog Full-Time

When I began writing shawnblanc.net full-time I was worried that I’d run out of things to write about. There are only so many apps I use all the time which I find worthy of in-depth reviews, and I’m not really one for staying on top of posting commentary pieces about every bit of breaking news.

So far I have had no trouble finding topics to write about. In fact, most of what I’ve published since going full-time has not been on the list of what I was planning to write so far. Meaning, hardly any of the articles that I was planning to write when I began have been written yet. There is still much I want to write about and there are new things arising every day.

So I find myself with the opposite problem, in that there is not enough time in the day for me to write all that I want to, and that, my friends, is a very good conundrum.

However, I will say that it has been difficult choosing what to write about. I am good at writing about things I am involved with and have experience using — such as software and hardware reviews — but am not so confident writing about more abstract issues which I am not as intimately familiar with (such as business model and industry analysis). And while I certainly enjoy writing detailed reviews about software, I haven’t yet decided if that is all I ever want to write. Moreover, I have only ever written reviews about apps that I use and enjoy. But that list is somewhat finite, which means I will, at some point, need to begin writing about software that I am not completely sold on as user. Fortunately, since this job is my full-time gig, I can allow myself the time needed to truly live with an app and get acquainted with it — even if that I am only using it for the sake of reviewing it.

As far as links go, I try to only post links to the things I find interesting or entertaining — something that I found worthwhile in one way or another.

Unfortunately, I am finding just how easy it is to over-think what I choose or chose not to link to. Over thinking these nuanced details can strangle the life out of my work. And so I have been working to focus more on the feel of what I write about and link to rather than over thinking those items. Instead of logically deducing based on n number of factors if such-and-such is worthy of a link, I base it on emotion — do I want to link to it?

In a way, I have to pretend that I’m the only site out there. That if someone was interested in the things I’m interested in, how then would they find out about those things unless I wrote about them? I can’t pass by something I find exciting or interesting because I see that others are already talking about it. That would be a road to silence.

Of course, in another way, I have to pretend that I am not the only site out there. There is so much happening in the tech / design / writing / coffee-drinking community every day that there is simply no way I can stay on top of it all. Let alone write thoughtful and in-depth pieces about everything noteworthy. Harder than choosing what to write about has been choosing what not to write about. And then being okay with leaving certain notable topics left untouched.

At the end of the day, the best advice I can give myself is to: (a) put great care and thought into what I write about and how I write it; and (b) don’t take myself or my site too seriously.

Writing a Weblog Full-Time

An Average Day at shawnblanc.net HQ

Most days I’m at my desk and starting the work day around 7:00 am. That sounds early when I write it down like that, but each morning I feel like I’m getting to work late. When I wake up at 5:30 or 6:00 my mind is usually buzzing about things to research, write about, or read. And by the time 7:00 comes around it’s likely that I’ve already been anticipating starting my work day for the past 90 minutes.

If I really just cannot wait to get working then I will allow myself to beeline it to my office and start work right away. However, I refuse to turn into one of those guys who work from home and forget to shower. A good way to avoid becoming one of those guys is by not starting a habit of jumping to work as soon as my feet are out of bed.

Chances are good that I’ve already checked email and Twitter for anything important before I get into the office though. I usually do this on my iPhone while waiting for the french press to brew.

When I get into my office I first record Shawn Today. Then, my day is somewhat wide open. There may be articles I read and loved in Instapaper the night before which I want to link to. There may be some emails I need to reply to. There may be an article I’m working on that I want to get back to writing. Or perhaps there is some research I need to do.

The two most productive times of the day for me are early in the morning and late in the night. With each time of day offering it’s own type of productivity. The mornings are when I am most excited about the day and most excited about what there is to plan and work on and link to. However, it’s in the evening that I seem to do my best writing.

Or, put another way, I’m finding that I am more creative in the mornings and more focused in the evenings.

I don’t know if this is a natural effect due to the time of day and the light in the room, or if it’s because I have been writing this site in the evenings for the past four years. Before April shawnblanc.net had always been an evening-time side gig, and so perhaps old habits die hard.

As far as specific times for specific things, I do not keep myself to a rigorous schedule. In part because I am still discovering the best times and patterns for working. Also, since my job is so centered around the web and what is taking place — each day has a life all its own — I enjoy being able to have total flexibility with each day’s schedule.

This is something John Gruber talked about during our interview a few years ago. When I asked John what his average day looked like, he responded:

I’m either writing or reading — or, occasionally, hacking on code for some new feature on the site — all day long.

Ernest Hemingway said this:

> You write until you come to a place where you still have your juice and know what will happen next and you stop and try to live through until the next day when you hit it again.

He was talking about writing books, but I find his advice perfectly apt for what I’m doing with Daring Fireball. Without having a boss or editor, I could do anything at the start of the day. Leaving off the day before with something specific in mind for what to do next is an enormous aid to getting going.

John’s answer made a lot of sense at the time. But now that I find myself in a very similar boat I see not just how logical this is but also how vital it is.

Because there is no senior editor telling me what to write about, nor are there a half-dozen other writers available to cover the topics that I cannot, I have to pick and chose what to write about and what to link to.

Additionally, I have found that it can be quite easy to let the Internet dictate what my hours, topics, and priorities for the site should be. I have a list as long as my arm of articles I want to write — some lengthy, some shorter — but that list can easily get ignored in exchange for what is happening online today.

It is certainly important to stay somewhat on top of any interesting and important news, but it is far more important to keep my own agenda for the site. Today’s latest craze will be old news soon enough, and so the most important thing I can do for the long-term health and growth of this site is to stay focused on writing about the things that excite and interest me.

An Average Day at shawnblanc.net HQ

An Ode to Software

At any given moment of the work day my monitor probably looks something like this:

Working Desktop

Most of the applications I spend my time with throughout the day are the usual suspects: MarsEdit, NetNewsWire, Instapaper, et al. Below is a look at how these apps get used and why.

Safari

I usually have a dozen or more tabs open at any given time. I send a lot of stuff to Instapaper, and read a lot in the browser. Usually I’ll scan RSS or Twitter, open up lots of links at once, and then comb back through and read them. I also spend a significant amount of time reading on my iPad, but more on that below.

Instapaper

Instapaper has become as much of a business tool as it is a reading and entertainment app. I send at least a dozen articles to Instapaper every day because there is always something new flying across my browser, feed reader, or Twitter stream.

I do read quite a bit out of Instapaper but not as much as I put in. And I’m okay with that because, in part, Instapaper works as a placebo for me. Saving it to read later relieves me of any stress about having to deal with the article that minute, and I’ve also found that articles which seemed important at the time are no longer important when I get around to my Instapaper queue. So in that regard Instapaper saves me peace of mind as well as time.

Apple Mail

I have turned into a bit of a poor correspondent. I do read all my incoming email. I get a lot of great feedback from you guys, and many of you send in links to things you’ve built or written. I love that stuff, it’s just that I’m not always able to respond back.

I feel like as I am still finding my rhythm as a full-time writer and blogger so I’ve been more or less ignoring most other things until I get the pace of my day settled. Then, I’ll add things back in — such as better email correspondence.

Twitter

Something I did not expect is to find such a huge amount of value from Twitter.

Before I was began writing the site full-time, Twitter was a distraction when I should have been getting work done. Or it was a spot to spend some free time. Now, it is a tool.

I’m an extrovert and a verbal processor, and I love using Twitter to bounce ideas and questions around. It’s a great way to get feedback and input that I don’t otherwise get since I’m working alone in an office.

On my Mac and iPad I use the official Twitter clients. On my iPhone I use Tweetbot.

Notational Velocity and Simplenote

I do a lot of writing, random jotting, and note taking in Notational Velocity. I use Simplenote on my iPad and iPhone quite a bit, and so all three are synced.

Some people are super fancy with how they use Notational Velocity. I don’t really tag items or any fancy meta stuff like that. I like that the latest work is always at the top and it’s quite easy to search for things that may be buried.

A great many blog posts start in Simplenote or Notational Velocity when I have an idea for something but it’s not fully formed yet. It goes into this app because then that idea is available to me wherever I am. If inspiration strikes while I’m at the hardware store or in the yard it matters not.

Yojimbo

Yojimbo is the one application on my laptop that is always running. And, aside from the utility apps that live in the Menu Bar, Yojimbo is the only app that launches on startup.

There is no set rule for how I use Yojimbo — it is just the app which I use to toss anything and everything into that may not have a more logical place to be stored. I use it for passwords, bookmarks, quotes, tips, recipes, directions, and more. And I have Yojimbo’s search field set to activate globally whenever I hit Command+K — I search for items in Yojimbo nearly as often as I put them in there.

One question I often get is how I use Yojimbo differently than Notational Velocity / Simplenote. Rest assured that there is a marked difference between what goes in Yojimbo and what goes in Notational Velocity/Simplenote. Primarily it’s that the former is for anything I want to keep long-term; the latter is for anything that is short-term or in-process.

LaunchBar

My application launcher of choice is still LaunchBar. I use it primarily for switching to and activating apps of course, but also for running a few scripts, and looking up words in the Dictionary. And the clipboard history… my, how I love the clipboard history.

TextExpander

I use TextExpander primarily when writing and replying to email. Mostly it helps me with signatures and common replies to common types of emails I get. The big aha moment for me was when I realized that though I could use it to help automate my responses to certain common emails I get, that automation didn’t mean my replies were any less personal.

In the six months or so that I’ve been using TextExpander, I have expanded 568 snippets and saved 55,423 characters.

Droplr

My link shortener and file uploader of choice is Droplr. I share a lot of screenshots and files and text with people via DMs and iChat throughout the day and Droplr is what I use for that. I have the Droplr hotkey set to Control+Option+Command+D. Also, in case you’ve ever noticed and were curious, I use Droplr to create RSS-standards-compliant URLs if I am ever linking to a web page that has a question mark within the web address.

Fantastical

Now that I have a bit more open schedule I don’t need a full-fledged calendar application running all the time or taking up icon space in my Dock. I’ve been using Fantastical for a while now and love how easy it is to use, and how it can pretty much replace my day-to-day usage of iCal.

Keyboard Maestro

I am a newcomer to Keyboard Maestro, but it only took a few short hours before I was converted to a junkie. It is, by far, one of the most powerful, interesting, and helpful apps I have ever used. It is hard to explain in brevity, but as best I can describe it it’s an app for power users whom understand the power of AppleScripts, Automations, and hotkeys — yet who don’t know how — or don’t enjoy — to write AppleScripts.

OmniFocus

I use OmniFocus differently now that I am writing full time. I still add all my to-do items into OmniFocus, but it’s not always the primary to-do list that I work from during my day. There are often things which I want to do for the site that I don’t have time to do now and so I’ll set them as due in a week or two. But — as usually seems to be the case — I am just as busy a week or two later as I was when I was too busy to do that item the first time. Therefore, OmniFocus is primarily full of things that should get done but which are not vital to the survival of this site. I review the list every day (usually on the iPad) and will re-arrange what has shown up as due that day down to only what is necessary and what is reasonable.

However, I usually don’t review my OmniFocus task list until later in the day — often times preparing for what is needed to do tomorrow rather than today. The reason for this is that in the morning when I am first starting out, I usually write down onto paper what I want to get done that day: is there anything I especially want to link to, are there any emails I know need my attention, etc.

The Web is always moving on to the next thing. Something that is hot right now will be cold in a few hours. An article I’ve spent days or weeks working on is only exciting for a day or two, and may not bring any new traffic or readership to the site. There is a constant turning over of projects and goals — things move fast online.

Because of this rhythm I’ve noticed that it is easy to look back at a day spent writing and reading but feel as if I didn’t actually accomplish anything that day. Which is why it’s important for me to have a short list of the things I wanted to do and when I feel as if my day was unproductive I can look at the list and see that I actually accomplished all that I wanted to.

Put another way, writing a weblog full time is not unlike farming. Lots of chores and lots of busy work that take up time every single day, but the fruit of that labor is seasonal. My daily to-do list helps me stay on track, and OmniFocus helps me keep the long-term, seasonal goals from slipping through the cracks.

NetNewsWire and Reeder

I have been rocking back and forth between my usage of Twitter and RSS for finding news, stories, and information. Though I am prone to look for news and content via Twitter, I am finding that it is not the best place for link-worthy content. Sure, I find lots of things that are interesting and easy to spend my time on, but most of the time they are things which are not worth linking to from shawnblanc.net.

The vast majority of link-worthy content I find in my RSS feed. On the Mac I still use NetNewsWire. However, I am most successful at combing through my RSS feed when I’m on my iPad. And on the iPad I use Reeder. Unless I’m really focused on a project I try to take at least one or two breaks in my day to sit down and comb through RSS feeds.

For the curiously nerdy, I am currently subscribed to 152 RSS feeds.

WireTap Studio

I do all my recordings for Shawn Today with WireTap Studio. I have the metadata for file name and audio type and quality pre-set so that once I’m done recording I just add the album artwork and upload to the S3 server.

MarsEdit

By far, the most essential app to my life as a blogger is MarsEdit. This is where I write my site.

I write in Inconsolata, 13 pt, light text on a dark background. I have the custom keyboard shortcuts for markdown all set. And MarsEdit has a helpful bookmarklet which lets me take the current URL in Safari and then throw it into MarsEdit as a link post. And thanks to MarsEdit’s “live preview” ability, I can see exactly how the post will look when published on my website without having to write live to the site.

The iPad

A side-note for the curious: my iPad gets very little use as a writing tool. If and when I write using my iPad it is with Simplenote. However, the iPad is primarily used for reading: reading my Instapaper queue, reading RSS feeds, and reading eBooks. Also, as mentioned above, I use it to review and scrub my OmniFocus lists because OmniFocus on the iPad is killer.

The Missing App

There is one glaring hole of an app that would make my professional life much easier: MarsEdit for iOS. Or something like it. I am not so much in need of a full-fledged blogging app for my iPad and iPhone so much as I am in need of a way to post links to my site from my iPad or iPhone.

I find a lot of link-worthy content away from my laptop. Either when I’m reading on my iPad or surfing the Web on my iPhone. What I need is an app that takes the current Mobile Safari URL, title, and any highlighted text and then populates a post editing window with those items. From there, if I could adjust the title and the slug and hit publish, I’d be happy.

There have been hints of this in various forms, such as modified versions of the WordPress “Press This” bookmarklet and other plugins, but there is nothing ideal just yet. I’ve added it to my to-do list to spend a good amount of time fiddling with the Press This bookmarklet to see if I can turn it into something useful, but I haven’t gotten there yet. I have yet to find a best-of-breed blogging app for the iPhone or iPad that meets my narrow and specific needs.

An Ode to Software

A Week-Long, In-Depth Look at How Writing This Site Full-Time is Going

It has been nearly two months since I began writing shawnblanc.net full-time, and it has been wonderful. I love this gig.

By far and away the most frequently asked question I’ve been getting is: How’s it going?

And so I am going to take this week and answer that question in great detail.

But to start it all off, I wanted to first say thank you. I would not be writing this if it were not for the support from all of you guys — the members, the weekly sponsors, the readers.

Those of you who have signed up as subscribing members are providing a critical income stream which has actually allowed me to publish this site full time.

To all the fantastic developers, companies, and other fine folks who sponsor the RSS feed or advertise on Fusion, thank you.

And really, to everyone — all of you nerds who continue to show up day after day — thanks.

A Week-Long, In-Depth Look at How Writing This Site Full-Time is Going

My Next Mac Will Be…

…a specced-out 13-inch MacBook Air.

The previous Macs I have owned include a 12-inch PowerBook, a Quad-Core Mac Pro, and a 15-inch MacBook Pro (my current machine).

I’ve used my Macs for all sorts of things. From running drum loops and audio tracks while drumming, to doing print and web design, to project management and email hubbub. Now, the vast majority of work I do on my computer entails writing.

This MacBook Pro was originally meant to be my secondary computer. I had been doing all my print design on the 12-inch PowerBook, but by 2008 when that little guy was going on 3 years old, it did not like Adobe any more. So I figured I would get the beefy Mac Pro to see me through for years and years of design work (knowing how easily the Mac Pros can be upgraded as needed).

But then my wife needed a computer as well, and she always liked how “cute” the 12-inch PowerBook was. And so I bought myself a mid-level MacBook Pro to serve as my secondary computer. Because I was out and about enough that I needed a portable, and I figured I should get something that I could also do design work on.

However, the MacBook Pro turned out to be quite comparable to the MacPro for the work I was doing. And so it seemed silly to have two professional-grade machines taking up space. I sold the Mac Pro to a local recording studio and have been using the MacBook Pro ever since.

And, believe it or not, the PowerBook is still in use by my wife as her primary computer. Though, as she’s been using her iPad more and more the PowerBook is slowly but surely seeing less use.

The 15-inch MacBook Pro that I am using right now is from early 2008, just before the unibody models were released. It has nearly identical specs to the current 13-inch MacBook Airs: almost the same CPU, same screen resolution (though mine is “stretched” into a 15-inch screen instead of squeezed into a 13-inch screen), same amount of RAM, and I even have an SSD (since my HDD gave out on me last fall).

However, MacBook Pro could use a few ‘upgrades’. I am running low on drive space in my 120 GB SSD, and so I have to keep my media library on an external drive. My battery is crawling towards its grave — only holding about a 90-minute charge now. And the logic board has been giving me troubles here and there — oddities with sleeping patterns and trouble working with bluetooth devices from time to time. I can tell this thing is nearing its end as my primary work machine.

There’s no denying I’m a Mac nerd, but I am not one who upgrades just for the sake of upgrading. I don’t rush to the Apple store and buy the latest gadget unless I actually have a purpose or need for it. I have been trying to squeeze every last ounce of life from this MacBook Pro and after 40 months of use it is about ready to take a break.

I am confident that it will make it a few more months, and hopefully I can time things just right so that I’ll be ready for a new laptop as the next generation MacBook Airs ship.

Reasons Why I’ll Be Getting a 13-Inch MacBook Air

Things I don’t need 90% of the time

  • A 15-inch screen: most of my work is done with my laptop hooked up to my 23-inch cinema display (the awesome matte screen that’s encased in aluminum; the ones that Apple made before they ruined them by putting glass on the front and making them glossy). When I do have the laptop out and about, a smaller footprint would be preferred over a larger screen. Moreover, I would rather carry a smaller bag, one that my 15-inch MacBook Pro can’t fit into.
  • The optical drive: in fact, I nearly loathe my MacBook Pro’s optical drive — or at least the sound it makes every time I boot or wake up the laptop.
  • Ethernet: I use Wi-Fi.
  • FireWire: I don’t even own a video camera.

Things I do need 90% of the time:

  • An SSD drive: once you go SSD you can’t go back.
  • An internet connection
  • A keyboard
  • A screen

The 13-inch MacBook Air has everything I do need, nothing that I don’t, and even a few additional features such as being light weight and having a thinner form factor. Which means that for me, going from a 15-inch MacBook Pro to a 13-inch MacBook Air will be an upgrade.

What if there are 15-inch MacBook Airs? Would I buy one of those? As I mentioned above, I would rather have the smaller size over the larger screen. Especially since most of the time it will be connected to an external monitor.

So then, why not an iMac? While it’s true that most of the time my laptop is docked to the Cinema Display, I’d go crazy if I couldn’t take my laptop with me. I don’t travel all the time, but I’m certainly moving around enough between various rooms of my house or various coffee shops on a regular basis. Moreover, when I do travel I need to be able to take my work with me.

I’m holding out for the refresh because, based on the latest rumors, it looks like it will be a substantial one.

  • We already know that the MacBooks Airs shipping today have faster SSDs than the ones that were shipping a few months ago.
  • Thunderbolt is coming, it’s just a matter of time.
  • The hinge for Thunderbolt will be the Sandy Bridge processor.

Even if I did buy one of the currently-shipping MacBook Airs it would be an upgrade. But it has been 8 months since the Airs were last refreshed, and since I have a tendency to hold on to my computers until they wither and die it’s worth it to wait a little bit longer to get a laptop that will be quite a bit more superior to the current models.

My Next Mac Will Be…

Using the iPhone As My Only Camera

Though I love to snap photos I don’t pretend to be a photographer. I own two cameras: an older digital Kodak point and shoot with a dead battery and my iPhone 4.

I don’t know if this is a new trend or if I’m just one of a kind, but my photographs and snapshots seem to have a shorter lifespan than they used to. I don’t print out my photos anymore. Instead I text message them or email them to my friends and family. I upload them to Flickr and I share them on Twitter. It used to be a big deal to print out all your photos and archive them into an album. People do that digitally now using iPhoto I guess, but I don’t even use that.

They say the best camera is the one you have with you, and I always have my iPhone with me. In fact, I haven’t used the digital Kodak since June of 2007. This is fine by me because, like I mentioned above, I am at most just a snapshot enthusiast.

However, there is a huge shortcoming to using my iPhone as my best camera: some of the most memorable moments are also the ones where you do not want your iPhone anywhere near you.1

Anna and I are currently on vacation in Hawaii. Yesterday we spent the afternoon at Hapuna Beach which has been called one of the most beautiful beaches in the United States. Hapuna Beach is gorgeous. The water is all shades of blues and greens, and to the south side there is a gorgeous volcanic rock wall with several coves.

But our camera (my iPhone) was locked up in the rental car. There was no way I was going to bring my $400 iPhone down to the beach to get sand in it and risk it getting stolen while Anna and I were out bogie boarding.

If the best camera is the one you have with you then the worst camera is the one you refuse to take. Funny how that can simultaneously refer to the same device.

In many ways the iPhone punched massive holes into the inexpensive digital camera market. But there are some instances when the iPhone is the worst option for a camera. Because there is something to be said about the fact that there are some places where you really want a camera yet you are not going to take your iPhone into that situation.

This is why I think the Flip video recorder still had a good market and why digital point and shoots also have a place: they are inexpensive, easy to replace, and they don’t carry all your personal information on them.


  1. Not counting the fact that the iPhone doesn’t come close to using a high-end Nikon or Canon DSLR.
Using the iPhone As My Only Camera

Membership Update

Six weeks ago I announced that I was taking the site full time and that to make it happen I would be offering a membership to the site. There was a month-long membership drive with the goal of promoting membership sign-ups before I started my first day as a full-time writer for shawnblanc.net. (Which was yesterday, by the way.)

Here is a quick update on where things stand as of today.

For starters, I’m sure you will be delighted to know, the membership drive was a success. There are two benchmarks I have for the membership subscription base:

  • There is the minimum number of members which is needed simply to cover the necessities of life and the hard costs of running this site.
  • There is an ideal subscriber base which would cover the additional expenses now equated with publishing this site full time.

Up until yesterday the income I got from this site was all “extra” income. I had a full-time job and didn’t need the income this site was generating. The Fusion ads and RSS sponsorships covered the hard costs (primarily hosting and my internet service provider) and then what was left over I used to pay for software, hardware, and the other things I write about here.

But now that I’ve quit my full-time job, the income this site makes has a new priority: food and shelter. Or, put another way, the RSS Sponsorships help me buy food to eat instead of software to write about.

Thankfully, the membership numbers have gone above that minimum level needed for me to sustain this site as my full-time gig. Moreover, people are still signing up — every day the membership base grows a little bit more. (Thank you!)

Once the membership numbers reach my ideal goal I will be able to budget for the purchasing of software and hardware as needed, and even set aside enough funds for things such as traveling to Macworld in 2012. I try to run a tight and frugal operation, but at the same time being involved in and writing about the design- and tech-savvy community isn’t exactly a free ride.

All this to say that the lights in my office will stay on, my internet service will not be disconnected, and if I skip lunch one day it’s likely out of forgetfulness rather than necessity.

I cannot express how very grateful to have this opportunity. I get to work from the comfort of my own home, keep my own schedule, and be involved in the things which I love and am passionate about. Not to mention I get to write for and interact with fine readers such as yourselves all day long. Thank you for helping make this a reality.

Regarding the Membership Drive Giveaway

For those of you who signed up for a membership during the membership drive, all the emails have been sent out to the winners. They were sent to the primary email addresses in your PayPal account, so if you don’t check that email often, you may want to.

There were 84 prizes in total, worth over $2,000. Many, many, thanks to all the writers, designers, developers, and friends who donated to the membership drive:

Another Shameless Plug to Sign Up for a Membership if You Haven’t Yet

Membership subscriptions are still available and will be indefinitely. Membership to the site is just 3 bucks a month — like a good cup of coffee — and includes some very cool members-only perks. Primarily that you’ll be supporting the full-time writing and growth of shawnblanc.net, and you’ll get access to Shawn Today, the daily, members-only broadcast.

And, what the heck? So long as we’re at it… Another fantastic way to support this site is to sponsor the RSS feed. Sponsoring the feed is a win-win-win situation: you get your product or service promoted to a large audience of design- and tech-savvy readers, the readers in turn get to discover something new they may have not known about, and I get to put food on the table.

Membership Update

Great Expectations

What do you write as the very first post on the first day of your new job as a full-time writer? I have no idea.

Ever since I can remember I have wanted to be a writer. And now that I actually carry that title it doesn’t fully seem legitimate.

C.S. Lewis, Jane Austen, Robert Louis Stevenson, Ernest Hemingway — they were writers. I, on the other hand, feel like just a guy who writes. Of course a guy who writes is, by definition, a writer. But where the aforementioned greats were ones who had such a wonderful command of words, I on the other hand always feel like I’m guessing.

Alas, Clive, Jane, Robert, and Ernest are no longer with us to answer the question when you wrote, did you feel in control or were you just guessing?

But if you ponder it for a moment, you can’t help but think that maybe they were shooting in the dark, too. And when you think of it like that, well then, you start to realize that perhaps it’s not so much about being a Good Writer as it is about being a Passionate Writer.

Writing should be about standing behind your work and truly caring about what it is you have to say. If you happen to be good with words then congratulations. Dispassionate beautiful prose, however, is still dispassionate. Or, as Anatole France put it, “a tale without love is like beef without mustard: insipid.”

Emotion, honesty, truth, passion. These are the backbones of writing. And these are the very things that can be the hardest to put into our writing. I often find myself caring more about how I say things than what I am saying. The how and the what are certainly important, but not equally so.

I can get more concerned about using too many semicolons than I do about putting my heart into every sentence. Because I can’t get criticized over a semicolon. Well I can, but so what, right? There are rules and guidelines for style that I can refer to in order to justify or correct my semicolon usage.

But when we put our heart into something and get criticized for it, that hurts. And so, in a way, we shy back a bit and we put just enough of ourselves into our writing to give it a hint of breath and no more. Or we shy away from emotion altogether and focus solely on other factors to make our writing garner attention.

Passion and emotion have always been my motivation for writing. I am a passionate person — we all are — and writing is one of the ways I’ve found to express those emotions. I’d like to get better at it, and slowly I am learning a little bit more every day.

And then there are the moments when words utterly fail me. Such as now, when I try to express the gratitude and excitement and nervousness I feel as I begin this new journey of writing full time. This is something I never saw coming that morning in Colorado over six years ago when I started that Blogspot account and wrote that first blog post talking about my vacation.

Today, as I write this, I’m sitting in the same place I usually sit when I write an article for shawnblanc.net: my office. Writing this article feels no different than the hundreds of other articles I’ve written over the years. But now, in this moment, the expectations are greater…

There are my own expectations of what will I publish today? What will come tomorrow and the next day and the next day? These are not just expectations of what the site itself looks like and what gets published to it, but also how I spend my time on the back end. A few thousand words published to the site can represent dozens of hours of work.

Secondly are the expectations of the readers and the members. Now that my full-time job is to publish this website, what does that mean to you? Only you know. I have tried not to think about it too much, but that is easier said than done. For years I’ve always tried to keep just a couple people in mind when writing here. But now that the economic success of this site hinges in no small part on the continued growth of a strong membership base, there is that sudden pressure to write for all of you at once.

You and I both know that is not a recipe for success. My goal is to simply keep on doing what I have been doing for the past four years. I have no plans to reboot this site, change its focus, or change what I’ve been doing so far that got me to this point. Though the pressures and expectations are new and different I am intent on staying steady.

The only thing that has drastically changed is that I now have many more hours in the week to devote to publishing this site. Which means the only difference you should notice is an increase in consistency and quality. I have many ideas that I am looking forward to starting on over the next few weeks and months, and I am very much looking forward to iterating, improving, and generally upping the overall awesomeness of this site.

Some of you have been here since the very first post. Some of you are brand new. And I am grateful that you chose to show up, sign up, and go on this journey with me.

Thank you,

— Shawn

Shawn Blanc

Great Expectations

Seth Godin:

More and more, we’re finding it easy to get engaged with activities that feel like work, but aren’t. I can appear just as engaged (and probably enjoy some of the same endorphins) when I beat someone in Words With Friends as I do when I’m writing the chapter for a new book. The challenge is that the pleasure from winning a game fades fast, but writing a book contributes to readers (and to me) for years to come.

One reason for this confusion is that we’re often using precisely the same device to do our work as we are to distract ourselves from our work. The distractions come along with the productivity. The boss (and even our honest selves) would probably freak out if we took hours of ping pong breaks while at the office, but spending the same amount of time engaged with others online is easier to rationalize.

Seth proposes that we separate work devices from play devices.

It’s the exact same thing that Rick Stawarz wrote about a few days ago. He’s turning his iPad, iPhone, and MacBook into app-dedicated gadgets: iPhone for staying connected to work on the go, MacBook for doing work, iPad for play and leisure.

On my computer I do work email, personal email, website email; book-keeping and taxes and business-related tasks; reading; writing; project planning; task management; time management; research; and more…

It’s all done right here in one spot on one machine. It is certainly a distraction-prone environment — but it’s not just the bad distractions (like games or YouTube). It is so very easy to switch from work email to personal email back to work email all in the same sitting. But I don’t know if that is necessarily the best use of time.

I wrote about this somewhat last September when I wrote about how Inbox Zero is all about the outbox. I am always wanting to grow and excel in time management and living with focus, and this is something I’d very much like to write about and explore even more in the future.

When we Work and Play from the Same Device

My Growing To-Do List for shawnblanc.net Beginning April 4

  • Write a review of LaunchBar
  • Re-evaluate my approach to time management and how I get things done to best fit my new schedule and work flow
  • Slightly refresh and update this site’s design and completely re-code the WordPress theme from scratch for better load times and valid HTML
  • Write about the differences between how I use and approach Simplenote and Yojimbo
  • Finish that review of Instapaper I started last Summer
  • Write a review about the SSD I put in last Fall
  • Begin asking folks for their participation in a new minimalistic interview series I am planning to launch
  • Begin working on a long-form interview with… (?)
  • Reply to the emails in my inbox from those who are interviewing me
  • Join the Mac Developer Program
  • Install [Redacted]
  • Join the iOS Developer Program
  • Begin work on Book Number One
  • Design a t-shirt or two
  • Remind everyone that memberships are still very much available and more awesome than ever
My Growing To-Do List for shawnblanc.net Beginning April 4