“Selling Your Own Stuff”  →

Leo Babauta’s response to my post from earlier today on attention and trust as it relates to advertising.

In short, Leo’s point is that even if a publisher fully stands behind a company which is placing an ad, it is still a paid recommendation. And thus there is no such thing as 100% pure, trust-based advertising. His suggested solution is for the creator to sell their own stuff instead of someone else’s. Perhaps you sell the very thing you create, or perhaps you sell something else on the side to subsidize your time so you can continue creating.

In a pure and ideal model Leo is right. It would be great if every artist or writer were able to successfully sell what they create to those who are interested in it. But examples where this works out well for the artist rare — too many folks can’t afford to pay for your content with money.

If each of my favorite weblogs went behind a firewall and required a paid subscription to their content I could not financially afford to keep reading each of them (and I only subscribe to 25 or so sites). Instead of paying with my wallet I am willing to pay with my attention.

“Selling Your Own Stuff”

Attention, Trust, and Advertising

John Gruber, in his response to Jason Snell’s article regarding full-content RSS feeds, which was a response to Merlin Mann’s frustration with non-full-content RSS feeds:

If you’ve got a model where revenue is tied only to web page views, switching to full-content RSS feeds will hurt, at least in the short term. The problem, I say, isn’t with full-content RSS feeds, but rather with a business model that hinges solely on web page views. The precious commodity that we, as publishers, have to offer advertisers is the attention of our readers. Web page views are a terribly inaccurate, if not outright misleading, metric for attention. Subscribers to a full-content RSS feed are among the readers paying the most attention, but generate among the least web page views.

A reader asking for a full-content RSS feed is a reader who wants to pay more attention to what you publish. There have to be ways to thrive financially from that.

John’s 100% right: “The precious commodity that we, as publishers, have to offer advertisers is the attention of our readers.”

But it doesn’t stop there. If attention is the resource, trust is what makes that resource valuable. Because trust turns attention into permission.

Seth Godin:

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.

Pay attention is a key phrase here, because permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious. And there’s no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted.

The most effective ads are the ones placed within a permission-based content model, because it’s a model built on trust. One friend recommending something to another friend is worth its weight in marketing gold.

Here’s an interesting side note: In general, the months which generate the highest percentage of click-through rates for the Fusion Ads displayed on shawnblanc.net are not the months with the highest page views. Rather they are the months in which I write the most.

If, during a month, the bulk of this site’s traffic comes from external links to a popular article I wrote, click-through percentages are lower for that month. If the bulk of the traffic comes from regular readers visiting the site to read then click-through percentages are higher.

In short: Attention alone does not make the ads more effective. (Even though during those months with higher page views I had the attention of more people unacquainted visitors don’t click on the Fusion Network ads nearly as much as regular readers do.)

Attention alone does not create the most valuable opportunity for an advertiser. Interruption marketing is also based on attention, but it’s forced attention rather than volunteered. (When was the last time you bought something from a door-to-door salesman or a telemarketer?) If you, as a reader, don’t trust me, or John, or Macworld, or The Atlantic, or whomever, then you won’t give us your attention. And you certainly won’t give us permission to place ads in front of you so we can continue writing and still afford put food on our tables.

John’s RSS sponsorship model is not a new idea. Websites have been trying to use their RSS feed to monetize their site for nearly a decade. But much of it is based on the same idea that “impressions equal value”. Impressions do not equal value, impact does. And impact comes through trust. While Digg and Slashdot can generate page views, only the publisher can generate trust.

Attention, Trust, and Advertising

Purposeful Mentorship

Intentional or not, in your life are four different areas of mentorship.

  1. Those you learn from (input)
  2. And those who you teach (output)
  3. Those you get along with (feedback)
  4. And those who you don’t (challenge)

It’s not uncommon to complain that we have nobody to teach us, be lethargic about teaching others, run from relationships that are challenging, and to simply surround ourselves with those who will pat us on the back.

But a healthy “mentorship circle” needs to be populated in each area. Like so:

purposeful-mentorship

  1. Mentors (input): Maybe this is an older, wiser fellow who takes time to show you new things. Or perhaps it’s a book or a podcast. The point is to continually look to outside sources for wisdom. Despite your narcissistic perception that you do in fact know everything, the truth is you don’t.

  2. Mentorees (output): Having an outlet to share your own wisdom with others is needed both for your sake and theirs. You’re not too young to mentor others, regardless of the medium.

  3. Peers (feedback): Having friends and peers whom you see eye-to-eye with will help you overcome tough times and roadblocks in life. They are there to bounce ideas off of, give input, and help. Also, you are there for them — a good friend and a good peer is someone that will encourage you when you’re doing well and tell you when you’re doing wrong.

A dear friend of mine once said: “You’re not truly my friend until you’ve corrected me.”

  1. Peers (challenges): Learn how to get the most possible growth in the midst of your difficult relationships and situations. It’s boring to alway have someone patting us on the back and telling us how awesome we are. We need adversaries, hurdles, and challenges to keep us moving and growing.
Purposeful Mentorship

iPhone’s Missing Feed Reader

I spend a prodigious amount of time reading on my iPhone.

Half the apps on my iPhone’s Home screen alone involve reading as a predominant, if not exclusive, feature. Mail, Messages, Safari, Tweetie, Instapaper Pro, Simplenote, and Reeder: these are my most-used apps, and each one is used for reading in some way or another. And yet the app which serves no other purpose than to read, seems to be the most frustrating to use for said purpose.

  • In Mail I read and reply.
  • In Messages I read and text.
  • In Safari I read and surf.
  • In Tweetie I read and tweet.
  • In Instapaper I read and drink coffee.
  • In Simplenote I read and write and edit.
  • In Reeder (or any other feed reader app, such as Byline, Fever, Google Reader, NetNewsWire, NewsRack, MobileRSS, etc.) I read.

The predicament with feed reading apps is most certainly not in the quantity of the selections; rather, the quality. This is not to say that most of the legitimate feed reading apps on the iPhone have not been developed with care — but as agents of delivery for my favorite authors, and as contrivances meant for enjoying lengthy bits of text, I prefer a simple app that does less and does it better.

In total fairness asking for the “best feed reader app” is like asking for the “best shirt”. Just as John Gruber so aptly laid out last April when writing on the the UI playground of Twitter clients. John said:

[D]ifferent people seek very different things from a Twitter client. TweetDeck, for example, is clearly about showing more at once. Tweetie is about showing less. That I prefer apps like Tweetie and Twitterrific doesn’t mean I think they’re better. There is so much variety because various clients are trying to do very different things. Asking for the “best Twitter client” is like asking for the “best shirt”.

It is my safe assumption that readers of this website also prefer apps which do less, but do it well. And so read on for a high-level look at some of the more popular iPhone feed readers, what I find good and not-so-good about them, and my suggestions for amelioration.

Reedie

As of this writing the iPhone App Store has nearly 4,000 apps in the News category. This is where all the RSS reading apps are listed. If you search for just “RSS” you’ll get over 700 results, or roughly 18% of the 4,000 news apps. Searching for “RSS Reader” nets you 203 results, and if you get even more specific and search for “Google Reader”, you get 50 apps.

But now compare this to the Social Networking category. It has 2,600 apps, and searching for “Twitter client” returns only about 65 results. There are over three times as many RSS reader apps than there are Twitter Clients in the App Store (based on search results).

Of the 4,000 news apps, the most downloaded are the dedicated apps provided by popular news sources such as the New York Times, USA TODAY, the Associated Press, NPR News, Wall Street Journal, and etc. The first RSS feed reading app you listed amongst the most popular News apps is “Free RSS Reader“; with NetNewsWire Free right on its heals. Surely “Free RSS Reader” is the most downloaded RSS reader by virtue of name alone.

In the most popular social networking apps, the first Twitter client listed is the free version of Twitteriffic. Over its life in the App Store it has received 139,000 reviews, mostly positive. Now compare that to Free RSS Reader which has about 17,000 reviews (mostly negative).

And thus we find a conundrum: the amount of RSS readers for the iPhone that of Twitter client apps, and yet the tables are turned when it comes to quality.

According to a small poll I conducted via Twitter, the app people spend the most amount of time reading from while on their iPhone is Instapaper, followed closely by Tweetie and then Mail.

Tweetie and Instapaper are two classy apps. They are easy to read from, easy to get around in, and a ton of fun. But tweeting and reading things later should not be the only place where all the action is. I would love to see a top-notch, Tweetie-level, RSS reader for the iPhone…

Reedie.

Why? Because when Tweetie 2 blew every other Twitter client out of the water it also sunk a few apps that were in a different part of the pool, and it’s time for a comeback.

There are tons of nerds who were using Twitter way before Ashton was and who have been riding the RSS train for years and years. And since nerds are the pickiest of all when it comes to usability and interface design, they are the ones most in need of a great feed reader app for their iPhone.

Secondly, what Twitter has done for Twitter clients, so has Google Reader done for feed reader apps. As Loren Brichter said during his interview with Macworld:

One of the fantastic things about Twitter clients is how easy it is for users to jump from one to another. Just type in a username and password and off you go. It’s possible for anyone to write a Twitter client nowadays and have the opportunity to completely blow everyone else out of the water.

Granted, the initial set up of a new Twitter account is really simple compared to the same for Google Reader. Twitter asks for your name, desired username, and password, and then you’re free to follow friends and strangers at will. A process significantly more straightforward than creating a Google account, activating Reader, and then finding and populating it with RSS and Atom feeds.

But the type of people that would use a feed reader (nerds!) are also the types of people who already have Google accounts (we’ve been beta testing Gmail since 2004), and who are even more likely to have an OPML file sitting around ready to be imported.

– – –
Up until today, all of my software reviews have been about programs which I find fantastic. But today I’m trying to get out there that I see a chance for improvement in the iPhone App market. But the only way I know how to pinpoint the opportunity is to highlight those who are trying to meet it, and (in my opinion) not quite hitting the mark. It’s not that I have only negative things to say about the following apps, it’s just not all moonbeams and rainbows. Also note that I hold Brent, Sean, Milo, and the other developers all in the highest regard. They are busting their butts to make great software; thank you, guys. Please keep it up.

Google Reader (Mobile Web App)

The online RSS feed reader that took over the world. It was a big day when they began offering public APIs for developers to sync to and from G-Reader, and it was a smart move for NewsGator to abandon their home-brewed syncing platform to allow NetNewsWire (on desktop and iPhone) and FeedDemon to sync via Google Reader.

The mobile version of Google Reader is not too shabby. More than one well respected nerd uses it instead of any number of native iPhone apps which sync to it. And I actually prefer the mobile version over the full web version. However, the mobile version doesn’t support many of the favorite features found in a native iPhone app such as emailing articles and links, saving to Instapaper, and a few others. But it is a classy, speedy mobile web app. And it’s free. Hello.

Byline

Version 1.0 came out in July 2008. It cost a whopping $10 and sported a much more Mail-like UI. Three months later Milo release Byline 2. Then version 2.5 came out in July 2009, and now 3.0 is due for release soon (and will be free for existing users).

Version 3 will finally support Instapaper and Twitter, as well as a few other cool new features and UI refinements. But for the most part it will still look and feel just like the most current version. If you’re not already sold on Byline, version 3.0 will surely not be Just What You Always Wanted. But for the many, many fans of Byline that already exist this next release is sure to be a home run worth waiting for.

There’s quite a bit to like about Byline. For starters, it’s been around for nearly two years — it was one of the original iPhone feed reading apps and has continued to see forward movement. What makes Byline stand out is its caching of your feeds. If you do a lot of offline reading (or if you live in New York or San Francisco) a huge motivation to use Byline may be its ability to store the text and images of your feeds, as well as linked-to Web pages, right on your iPhone. It will also remember stars and unread/read state, and it all syncs back to Google Reader when you’re next online. (The 3.0 version will even have the ability to cache your feed content while the screen is locked.)

However, my biggest quibble with Byline is the GUI. I know that Milo has to develop graphics that look good on many different generations of iPhones and iPod touches, and that he is proud of the look and feel of his app. But in my opinion the heavy gradients used throughout the app are too much, and give an overall impression of immaturity to the app. If it’s not a delight to look at and read from, it’s less of a delight to use.

Since most people voted that if they were reading, chances are they were in Instapaper or Tweetie, I thought it would be interesting to contrast the heavy gradients used in Byline to the subtle gradients used in Tweetie to to the complete lack of gradients used in the iPhone’s Mail app:

Mail vs Tweetie vs Byline in regards to fradients

(FYI: Even though Instapaper won the “most read from app” question, since it uses the same no-gradient design as Apple’s own Mail, I chose Mail for the comparison so as to have a native Apple app in the mix.)

NetNewsWire

Though NNW is arguably the best desktop RSS reader on the planet the iPhone version is not quite as mind blowing as its older brother.

NetNewsWire for iPhone is quick, reliable, and just the right balance of feature-richness versus simplicity. One of its most clever feature by far is the option to choose which feeds are downloaded and synced by your iPhone. Especially handy for those crazy folks that like to sit right in front of the RSS fire hydrant. However NNW feels more like a utility program built for accessing feeds, rather than a contrivance for enjoying them.

Mobile RSS Pro for Google RSS

Here is a clever app. Clearly the developers have put a ton of time and thought into this. And though a few of the features are simply re-works from some of Loren’s popular Tweetie 2 user interactions (such as swipe to reveal options below a listed item, and pulling down a list to refresh), they’ve got some additional great things going for them:

  • MobileRSS Pro saves state perfectly (better than any of the feed readers listed here).
  • It’s fast.
  • It’s got a good-looking, ‘dark’ theme (it’s called “Black” but it’s actually blue).
  • The way they implemented the unread badge count for each feed as a little tag that hangs over the edge of the feed list columns is very cute.

But despite all this, the app just doesn;t feel right due to a handful of little things which make it feel unbalanced:

  • Such as the way my gmail account in shown large type at the top.
  • The large vector icons for “All items”, etc., contrasted against the small favicons for the each feed.
  • I only have one folder, and at the bottom of the root screen it says, “52 Feeds, 1 Folders” (oops).
  • On the item view list of any given feed it has my gmail account name crammed into the back; arrow, with the title of the feed somewhat off center, and then a little “info circle” icon pushed to the right-hand side.
  • It uses the familiar “share” / “export” icon at two different places in the app, yet for for two completely different things: (1) when viewing an individual article, tapping the icon brings up options to email the article’s link, save it to Instapaper, etc.; (2) when viewing an entire feed with its list of articles the same icon is there, and tapping it in this context gives you the options to sort by oldest/newest or to mark all as read.

With a little bit more polish and attention to detail, MobileRSS Pro could be a much more classy app.

Fever

Shaun Inman’s Fever is the best dressed web-based feed reader out there. (I wrote about it at length when it first came out last June.) And the mobile-optimized version of Fever is just as great. It is a delight to use, easy to read from, and is always in sync with itself (duh!).

The downside to Fever’s mobile version is the same as any other mobile web app: no state saving, no caching for offline reading, and little to no sharing/saving features.

I stopped using Fever about four or five months ago when I took a break from RSS feeds all together. Through the holiday season I hardly ever checked my feeds. Similar to the olden days I would visit individual sites on occasion by typing the URL in by hand; and I was happy.

So happy in fact I decided to slash my OPML and only subscribe to that small handful of sites which have a history of enriching my day.

I wanted to keep Fever fully loaded so as to make use of the Hot list on occasion, but I didn’t want the bloat of loading all those feeds in a browser every time I wanted to check RSS. So about six weeks ago I came back to NetNewsWire on my desktop and populated it with only 25 time-worthy feeds.

Now, my current RSS setup is Reeder on my iPhone and NetNewsWire on my Mac — all synced via Google Reader.

Reeder

Reeder’s approach to their app design is brilliant. They’ve sought to bring back some of the nostalgia of reading while on a digital device by virtualizing the look and feel of an old, trusted book. And they did this without sacrificing the ‘touchability’ of a well-designed iPhone app.

The custom GUI goes beyond just the torn-paper markers and off-white background. The pop-up menu for sharing an item unique, being more akin to what you may see on Android OS instead of using the standard buttons on iPhone OS. And there are a few custom, intuitive swipe gestures which can be used to mark individual articles as read, unread, or starred.

In his review of Reeder on Download Squad, Nik Fletcher aptly wrote: “Reeder balances the familiar with custom elements, and as a result the interface looks great when browsing (and reading) content.”

So yes, Reeder is more unique than any of the aforementioned feed reading apps while still feeling familiar and friendly. It is by far the best feed reader app available in the App Store right now. Yet some of its cleverness feels too clever, and since Reeder is so close to being beyond great, its shortcomings seem so much shorter.

For instance, the status bar takeover is neat, but is it necessary? I find myself distracted by it every time open the app. It always makes me think of the stoplight countdown before a Super Mario Kart race begins: Beep. Beep. BEEEEEEEP!1

Secondly, the GUI is not contrasty enough. I love the texture and the vintage, off-white coloring, but it can be difficult to quickly see the difference between a read and an unread item, as well as the lighter colored text which makes it not quite as easy to read on. But this is a subtle quibble…

My primary gripe is the lack of saving state. Regardless of where you are in the app when you quit out of it you will always start back at the beginning when you re-launch it. Compare this against the convenience of state saving found in Instapaper. Instapaper actually saves two types of states: (1) those of individual articles: if you are reading an article and then return to the item list view, and then come back to that article later, it will open in the same place you left it; and (2) overall state: upon a re-launch of Instapaper you will always find it just as you left it.

Reedie

A good feed reader is quick, reliable, and readable. But a great feed reader has to be all of those and more. It has to be clever, very polished, and, of course, fun.

My ideal feed reader app would look like some sort of marriage between Tweetie 2, Instapaper, and Reeder. It would have the sounds and UI elegance of Tweetie 2, the typographic and state saving bliss of Instapaper,2 and the uniqueness of Reeder. (For bonus points it would swipe the swipe-top-navigation-bar-to-go-home feature from Tweetie 2.)

I don’t want another iPhone feed reader, I want a better one. Because apps like Tweetie, Twitteriffic, Birdhouse, and Birdfeed are all outstanding Twitter clients — each one is clever, polished, and fun. And who says feed reading can’t be as enjoyable as tweeting?

  1. Tapping the menu bar while Reeder is syncing will change it back and forth from total menu bar takeover to showing the upating status via icon over the battery. ↵
  2. And speaking of state saving bliss, the 2.0 version of Reeder will have state persistence. (Hat tip to Michael.) ↵
iPhone’s Missing Feed Reader

52 Weeks of UX  →

“A discourse on the process of designing for real people.”

This relatively new weblog started by Joshua Brewer and Joshua Porter at the beginning of this year has some absolutely fantastic content, and, of course, a beautiful design. (I very much love the top navigation bar.)

You may want to start at week 1, where you’ll also find this gem of a quote: “You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.” — Paul Watzlawick’s First Axiom of Communication

52 Weeks of UX

The Typewriter and the Shotgun

This past Christmas two family heirlooms were passed on to me. One is an antique typewriter and is in excellent condition. The other — a very old busted-up shotgun — is in horrible condition; it has duct tape all around the stock and is desperately trying to hold itself together.

The typewriter is a Royal Arrow, portable.

Royal Arrow portable typewriter, circa 1941

My great grandpa and grandma (“Benny” and Ethel) bought this typewriter for my grandfather in 1947. He used it for at least 20 years. He took it to Scout Camp with him that first summer, and his father gave him strict instructions not to let anyone else use it. That was hard, because my Grandpa loves to share; but he obeyed his father’s wishes. Later, when he was a traveling missionary he took it with him, and while waiting for the bus or train he would set his trumpet case on end to serve as a desk for the typewriter as he would write his correspondences.

My mother taught herself to type on it at about age nine, and used it extensively throughout high school and college.

After doing a bit of research I discovered that this Royal Arrow portable was most likely made in 1941. Ernest Hemingway was a fan of Royal typewriters, and he even used one of these exact same models. The typewriter is worth around $300.

The 12 gauge shotgun is from the other side of the family. It belonged to my dad’s dad and was his first gun. He mostly used it to shoot ducks and geese and what not, until he got a rifle for elk hunting. (My grandfather would travel to Canada for elk hunting every winter even into his 80s.)

A J. Stevens Arms & Tool Co. Shotgun, Circa 1900

Based on the name stamped into the barrel — “J. Stevens Arms & Tool Co.” — the shotgun was manufactured sometime between 1886 and 1916. A J. Stevens Co. has changed their name several times, which means you have a pretty good guess at how old your gun is based on what’s stamped into the side. This thing is probably worth $10… As if I would ever, ever sell it.

The Typewriter and the Shotgun