Here are Marco’s speculations on where the MacBook Pro lineup is going. I think he spot on, especially since his guesses are based on the current MacBook Air.

These next three paragraphs I wrote back in October when the new MacBook Airs were introduced. They were part of a larger article I drafted after the press release where Apple introduced the Airs, and demoed Lion and the Mac App Store. I never finished the piece and it wasn’t ever published. But, here’s the bit I wrote about the MacBook Airs and how they are the laptops which lead the way for the whole lineup:

The Air is Apple’s the secret forerunner laptop. Over the past three years it has subtly led the way in many areas of Apple’s laptop design.

When the Air was introduced in 2008 it was the first laptop to sport the unibody design, the black plastic keyboard, and the wider multi-touch trackpad. And it was the first laptop with an SSD drive as an upgradeable option when purchasing on Apple’s website.

Now, it’s the first laptop with flash storage as the only option. My guess is that flash storage will be the default storage option in the entire MacBook Pro lineup by Summer 2011. I think the performance improvements that flash storage brings to an OS are likely a huge factors for an optimal running environment to OS X 10.7.

The Future of the MacBook Pro

C.J. Chilvers on why he switched from digital tools back to paper ones for managing his task list. It’s interesting because much of C.J.’s change in workflow was based on the findings in Nicholas Carr’s book, The Shallows, which hits conclusions about how computers and the internet are re-wiring our brains. In short, C.J.’s point is that keeping a paper-based to-do list actually leads to better concentration and focus by sheer virtue of the fact that it’s on paper rather than a monitor.

Back to Paper, Back to Work

Marcelo Somers just wrote what may be the most intelligent piece I’ve read all month regarding passionate independent writers, large news conglomerations, and the issue of passion and monetizing content.

Big publishers have had their blinders on so narrowly that they only have seen the internet and mobile devices as a new publishing medium, not a new business model.

And:

To be successful, people have to want to read what you write. Pure news is a commodity, I don’t care if I get it from The Daily, The New York Times, or Engadget, but it has to be great because it’s so easy to access anything. It’s hard to be great. It takes time to be great. But it doesn’t take a staff of hundreds to be great. People like Murdoch’s argument is that it takes hundreds of people to be great. He is wrong. It takes passion.

The Nail in Old Media’s Coffin

Clay Shirky:

The economics of content creation are in fact fairly simple. The two critical questions are “Does the support come from the reader, or from an advertiser, patron, or the creator?” and “Is the support mandatory or voluntary?”

This article was written in 2003, but it is still just as relevant today as it was then. Because 8 years later there is still no single answer. There is no clear way forward for the independent writer, designer, developer, podcaster, et al. to generate income from their work.

It’s an entrepreneurial conundrum.

Technology has created a platform for people who may have never been creative professionals to now become so. The Internet has allowed would-be writers or designers to grow into actual writers and designers. But to sustain their work, many of these curative professionals are now forced to also become entrepreneurs as they seek out ways to keep the content flowing and the lights on all at the same time.

Fame vs. Fortune: Micropayments and Free Content

Ideas that Spread, Win

Somewhere, a few years back, I was listening to a live broadcast with Seth Godin. I think it was a radio show targeted towards non-profit organizations, and Seth was giving advice about marketing and spreading ideas.

I took a few notes from what Seth said and just recently came across them in my Yojimbo. Here are the bulletpoints of Seth’s advice from that radio show:

  • Ideas that spread, win.
  • Free ideas spread better than non-free ideas.
  • You monetize it by selling souvenirs.
  • For example, books are souvenirs. But it’s not about selling books. If you’re in the idea business the books will sell themselves.
  • Permission is the only asset. If people ‘complain’ when they don’t hear from you, then it means you’ve got permission.
  • Conversations are marketing. If you can get people to talk about what you’re doing then you win.
  • Words for readers, not readers for words (it’s why The New Yorker and Rolling Stone are so great, and the magazine industry makes 10 times the book industry).
  • Blogs work. It’s the successful nature of dripping ideas into the place where they can spread.
Ideas that Spread, Win

I’ve been saying all day how sites I enjoy the most and most want to support are the sites I usually read on their website. But Justin Blanton has been piping them through Readability for years. Why? For consistency and efficiency in his reading:

For the last couple of years I’ve routed everything through Readability, no matter how visually pleasing I find the site, or how easy it is to read its text. (I stuck with Readability even after Instapaper offered a similar bookmarklet.) I really don’t care how good your site looks, etc. — I want a consistent reading experience no matter what I’m reading (mainly because, over time, it makes my reading more efficient).

Justin Blanton on Readability

A lot of people have been pointing this out to me today. Before today I’d never heard of Flattr.

The payment concept is a lot like Readability’s in that it’s a social micro payment system. The consumers send a flat fee to Flattr and then it gets divided up each month based on who’s sites they visited and chose to “flattr” while there. But you can only “Flattr” someone if they have signed up as a content creator and put a Flattr button on their site.

Flattr

This morning, while writing about the payment distribution model in my link to Readability, I made a comment that the sites which I am least likely to read using the Readability service are the sites I most likely want to support.

Nate Peretic hits on this issue as well, and offers some other revenue sharing options beyond having to bookmark a web page in Readability:

Readability may want to consider expanding their offering to include an easy-to-update whitelist of sites that are automatically tallied as you browse. For sake of example, each time you end up at Marco.org and have the Readability add-on installed in your browser the clock starts ticking. Alternatively, a one-click way to mark an article as read without necessarily invoking the Readability interface would suffice.

But do you want to know what really excites me about this whole new business model that Readability has introduced? I’m excited about what users seem to be complaining about. They’re complaining that Readability doesn’t have an even easier way to support and fund the sites they love.

Nate Peretic On the New Readability

Chris Bowler, who regularly gets up at 4:30 every morning, chiming in on the recent conversation about rising early:

Many folks believe the benefits are there, but it’s simply not natural to them.

Also, this article by Steve Pavlina was an interesting read for how to create a sub-concious habit of getting up right when your alarm goes off. Did you know that if you oversleep for an hour each day you’ve snoozed the equivalent of nine 40-hour work weeks?

Health, Wealth and Wisdom

Daniel Jalkut on paying for good software:

But smaller companies don’t often have the variety of products and services that lends itself to such a complex strategy [of giving things away for free]. Given a good product idea and a market to sell to, they’re forced to adopt the simplest of all strategies: pure payment. Build something brilliant, and be rewarded with money. This money translates into a great motivation for the developer, which in turn translates back into product greatness. It’s easy to understand why the majority of great products in this world do cost money to obtain.

It Should Be Free?

Supporting the Independents

The creative professional community is full of independents. And the best content, apps, and services are increasingly coming from independent writers, developers, and entrepreneurs. I want this quality to increase — especially amongst my favorite developers, writers, et al.

Which is why I give my money to a handful of websites, services, and content producers whom I love. For example: I buy everything Shaun Inman creates. In part because it’s worth it, but also because I want him to keep building and creating. It’s also why I have a subscription to 5by5 and Instapaper. It’s why I buy people’s eBooks. And it’s why I buy the software I use, even if there is a free version that works just fine for me.

Obviously I can’t afford do give my money to support every website I read and for every cool app that I come across. And so, when I can’t afford to pay for something then I spread the word about their product using Twitter or my website. Or, for some apps, I try to give as much of my time as I can by helping them test and improve their software.

For the handful of my most-favorite websites and apps which I continually find value from, supporting them is a win for both of us. It’s a way to thank them and it helps them keep building and creating for the long run.

Supporting the Independents