I love Wil’s writing and his perspective. His analogy goes far beyond just software development. For example, it goes for writing and publishing a website as well…

The mining equivalent in Wil’s analogy would be (ironically) an obnoxious content farm. One which scrapes from other sites, writes as many posts as possible, uses egregious headlines, and all for the sake of maximizing page views to get more revenue from their punch-the-monkey ads.

The farming equivalent in Wil’s analogy would be thoughtful, intentional writing done by people who care about their topic, their craft, and the time and attention of their readership.

Success, and Farming vs. Mining

There are sponsorship opportunities for the upcoming episodes of the B&B Podcast. It’s a great way to promote your product or service to an audience of designers, developers, Mac nerds, and coffee nuts.

Sponsoring an episode comes with quite a wide range of exposure (you can check out the sponsorship page for all the info) and is priced extremely reasonably. Some of our past sponsors include Instapaper, Due, Typekit, and Instacast.

Sponsorship Opportunities for The B&B Podcast

Danny Iny shares his story of how he landed an interview with Guy Kawasaki. It’s a pretty encouraging story and Danny gives some genuinely great advice at the end. I completely agree with what he says about being appreciative, cultivating relationships, and working hard. But what I especially love about this story is how Danny actually did those things — he worked his tail off getting ready for the interview:

I spent about fifteen hours preparing for that interview. I read the book from cover to cover, and took notes along the way. Then I thought about what might be valuable to showcase about the book that most interviewers wouldn’t ask about.

In the best-case scenario, my goal was to make the interview so good that Guy would want to tell everyone he knew to listen to it—but at the very least, I wanted to be absolutely sure that I didn’t blow it with Guy, or make him feel like he wasted his time. The work paid off, and turned out to be a pretty good interview.

How a Tiny Blog Landed Guy Kawasaki

Kickstarter project to keep your coffee hotter for longer:

Coffee Joulies work with your coffee to achieve two goals. First, they absorb extra thermal energy in your coffee when it’s served too hot, cooling it down to a drinkable temperature three times faster than normal. Next, they release that stored energy back into your coffee keeping it in the right temperature range twice as long.

(Thanks Mariana!)

Coffee Joulies

Mandy Brown writing (very well as always) about how and where we look for and read the news. There are so many fantastic lines in this article that quoting just one or two would be a disservice. Besides, they all go together, and so I suggest you go read it in its entirety.

On the News

Membership Update

Six weeks ago I announced that I was taking the site full time and that to make it happen I would be offering a membership to the site. There was a month-long membership drive with the goal of promoting membership sign-ups before I started my first day as a full-time writer for shawnblanc.net. (Which was yesterday, by the way.)

Here is a quick update on where things stand as of today.

For starters, I’m sure you will be delighted to know, the membership drive was a success. There are two benchmarks I have for the membership subscription base:

  • There is the minimum number of members which is needed simply to cover the necessities of life and the hard costs of running this site.
  • There is an ideal subscriber base which would cover the additional expenses now equated with publishing this site full time.

Up until yesterday the income I got from this site was all “extra” income. I had a full-time job and didn’t need the income this site was generating. The Fusion ads and RSS sponsorships covered the hard costs (primarily hosting and my internet service provider) and then what was left over I used to pay for software, hardware, and the other things I write about here.

But now that I’ve quit my full-time job, the income this site makes has a new priority: food and shelter. Or, put another way, the RSS Sponsorships help me buy food to eat instead of software to write about.

Thankfully, the membership numbers have gone above that minimum level needed for me to sustain this site as my full-time gig. Moreover, people are still signing up — every day the membership base grows a little bit more. (Thank you!)

Once the membership numbers reach my ideal goal I will be able to budget for the purchasing of software and hardware as needed, and even set aside enough funds for things such as traveling to Macworld in 2012. I try to run a tight and frugal operation, but at the same time being involved in and writing about the design- and tech-savvy community isn’t exactly a free ride.

All this to say that the lights in my office will stay on, my internet service will not be disconnected, and if I skip lunch one day it’s likely out of forgetfulness rather than necessity.

I cannot express how very grateful to have this opportunity. I get to work from the comfort of my own home, keep my own schedule, and be involved in the things which I love and am passionate about. Not to mention I get to write for and interact with fine readers such as yourselves all day long. Thank you for helping make this a reality.

Regarding the Membership Drive Giveaway

For those of you who signed up for a membership during the membership drive, all the emails have been sent out to the winners. They were sent to the primary email addresses in your PayPal account, so if you don’t check that email often, you may want to.

There were 84 prizes in total, worth over $2,000. Many, many, thanks to all the writers, designers, developers, and friends who donated to the membership drive:

Another Shameless Plug to Sign Up for a Membership if You Haven’t Yet

Membership subscriptions are still available and will be indefinitely. Membership to the site is just 3 bucks a month — like a good cup of coffee — and includes some very cool members-only perks. Primarily that you’ll be supporting the full-time writing and growth of shawnblanc.net, and you’ll get access to Shawn Today, the daily, members-only broadcast.

And, what the heck? So long as we’re at it… Another fantastic way to support this site is to sponsor the RSS feed. Sponsoring the feed is a win-win-win situation: you get your product or service promoted to a large audience of design- and tech-savvy readers, the readers in turn get to discover something new they may have not known about, and I get to put food on the table.

Membership Update

Speaking of Tron: Legacy, there’s a remix version of the original soundtrack and it just went on sale today. The original is, of course, fantastic (as Roger Ebert says, “It might not be safe to play this soundtrack in the car.”)

I’m listening to the Reconfigured album as I type this and it’s pretty great. Though it has hints of, and elements from, the original it is more like its own album than a “remix” of the original.

The Reconfigured album is available on iTunes or Amazon.com but is 2 bucks cheaper on Amazon right now.

Tron: Legacy Reconfigured Soundtrack

One of the visual effects artists who worked on Tron: Legacy:

I take representing digital culture in film very seriously in lieu of having grown up in a world of very badly researched user interface greeble. I cringed during the part in Hackers (1995) when a screen saver with extruded “equations” is used to signify that the hacker has reached some sort of neural flow or ambiguous destination. I cringed for Swordfish and Jurassic Park as well. I cheered when Trinity in The Matrix used nmap and ssh (and so did you).

Designing the Terminal and More in ‘Tron: Legacy’

There is now a dedicated landing page for Shawn Today. This page serves two purposes:

  • A lot of members want to tell their friends about Shawn Today but don’t know where to send them (since the RSS feed is private). This landing page is the perfect place to link to when talking or writing or tweeting about Shawn Today.

  • Many non-members have asked if I’d ever consider doing a trial membership in order to get a sample of what Shawn Today is like. By having some of my favorite past episodes available on this landing page it gives potential members a way to check out the broadcast.

Moreover, all this week the episodes of Shawn Today are freely available to everyone. It’s not just the members who have helped me get to this point and so I wanted to invite everyone into the behind-the-scenes fun that is the daily broadcast called Shawn Today.

If you head on over to the dedicated landing page you’ll find a few past episodes, today’s show, and it’s where the rest of this week’s episodes will be published to.

The Daily ‘Shawn Today’ Episodes are Free to Everyone All This Week