Fanatics

There are fans and then there are true fans. The fanatics.

You can be a fan of many things. But when you encounter a brand, or product, or person that you really connect with — that’s when you become a true fan. A fanatic.

For instance: I’m a fan of Starbucks, but I’m fanatical about Crowfoot Valley Coffee (the local coffee shop in my home town).

Fans are people who have decided to give you their attention. They like you, and they’re willing to watch what you do and to stop by to say hello from time to time.

But true fans — the fanatics — they go out of their way to stay in touch with what you’re doing. They read every word on your site. They talk to others about you. They buy every one of your albums (even the crappy ones). And they miss you if you don’t show up for a few days.

The reason I’m a fan of Starbucks is because they’re convenient. They are all over the place and I know I can go to any one of them and get a decent cup of coffee. But I’m fanatical about Crowfoot Valley Coffee because it’s one of a kind. Not only does the owner know me by name, he makes the best Americano in the country.

Am I biased about the quality of Crowfoot’s coffee? Probably. But fanaticism is, by definition, single-minded.

The bridge from fan to true fan is built with emotion.

Anyone can get fans by simply showing up day after day and being genuine. But to get fanatics you have to do something long enough to create nostalgia. Or you have to do something crazy or wonderful enough to give your current fans something to get fanatical about.

Fanatics

I love this. Even the “smaller” indie Mac shop, Useful Fruit, is seeing sweet results from the Mac App Store. Chad Sellars:

The Mac App Store has more than doubled total revenue from Pear Note, and I’m ecstatic. Sure, others are seeing orders of magnitude improvements, but doubling sales is plenty for me. Note that this happened without playing any pricing games or doing any other unusual stunts. Pear Note on the store is $39.99, the exact same price as it is and always has been when purchased directly.

The Mac App Store effect on Pear Note

Curator is a great new tool that helps designers and illustrators create nice presentations of their work for client review.

Often overlooked, presenting work in a professional manner (even in the early stages of review) can have a serious effect on a client’s perceived value of the services, and often times even their feedback.

So for those of you still emailing your clients jpegs or spending your time laying things out in Illustrator, give Curator a try and see if it can’t speed up your workflow and/or improve your image. At only 99¢, there’s not much to lose.

[Sponsor] Curator – Create Great Presentations for Client Review

Similar to Daniel’s Toggle Twitter AppleScript that would activate or hide your Twitter Client of Choice, Jesse Gardner’s Toggle Audio script will switch between the various audio output options you may have.

I have two audio output devices: my Internal Speakers and my Yeti Stereo Microphone. I plug my headphones into the Yeti when I’m recording a podcast or talking on Skype, but if I’m listening to music then I’ve just got the Internal Speakers playing. And now, using FastScripts to set a hotkey (CMD+OPT+A), Jesse’s script automates the switching process for me. Lovely.

(Via Chris Bowler.)

Update: Many people are mentioning another shortcut to toggle the audio output: holding the Option key and click on the volume icon in the Menu Bar. I did not know about this shortcut; very cool. However, I’m sticking to the AppleScript because I prefer the least amount of icons in my Menubar as possible.

AppleScript to Toggle Your Mac’s Sound Output

Many thanks to Coding Robots for sponsoring the RSS feed this week to promote MarkdownNote.

MarkdownNote is an iPad app specifically designed for those who write in Markdown. And if you don’t write in Markdown, who are you? I write everything in Markdown, not just stuff that’s for the Web. Emails, plain text documents, blog posts? All in Markdown.

MarkdownNote has live preview so you can see your Markdown as parsed HTML. But it’s killer feature is that it has a custom keyboard for quickly add Markdown syntax to your document. Because, on the iPad, typing in Markdown can be a pain at times, when you are always having to switch between the QWERTY layout and the numeric / symobls layout.

It’s available in the app store for just $4.

MarkdownNote

The Bro Show is a great tech-centric podcast, and today I had the privilege of being a guest on the show. I talk briefly about the genesis of shawnblanc.net, what I define as “success” for a website, and my thoughts on growing a website and building a network.

But that’s just the first ten minutes… Myke, Terry, and I also talk about the most recent news regarding the HP TouchPad, Simplenote’s update, Kickstarter, and more.

Yours Truly on The Bro Show

My Good First Impressions Based Only by Looking at the Website:

  • I’ve always thought webOS was an elegant and attractive operating system, and the TouchPad looks like a great device.
  • The Touchstone looks like a very slick accessory. It’s a stand for the TouchPad that also charges the tablet wirelessly.
  • The coolest feature, though, is the integration between the TouchPad and the Pre3:

The next generation of Touchstone technology makes HP devices work better together. Easily share a URL with your Pre3 simply by tapping them together. Receive text messages and answer phone calls on your TouchPad so you don’t miss a thing. Start reading a website or blog on a TouchPad and then tap your smartphone to take it to go.

I would love to see this on iOS — better sharing of what you’re working on at that moment. That’s what I love so much about Simplenote, and it’s what the app Handoff is trying to solve.

My Bad First Impressions Which Are Also Only From Looking at the Website:

  • It’s got a plastic back yet it weighs just slightly more than the iPad. The weight is what I like least about my iPad, because that’s what makes it most difficult to hold with one hand.
  • It doesn’t ship until the summer.
The HP TouchPad

Henri Nouwen on Writing

“Writing is not just jotting down ideas. Often we say: ‘I don’t know what to write. I have no thoughts worth writing down.’ But much good writing emerges from the process of writing itself. As we simply sit down in front of a sheet of paper and start to express in words what is on our minds or in our hearts, new ideas emerge, ideas that can surprise us and lead us to inner places we hardly knew were there.

“One of the most satisfying aspects of writing is that it can open in us deep wells of hidden treasures that are beautiful for us as well as for others to see.”

— Henri Nouwen

And here’s another good Henri quote:

“The word is always a word for others. Words need to be heard. When we give words to what we are living, these words need to be received and responded to. A speaker needs a listener. A writer needs a reader.”

Henri Nouwen on Writing

More on Writing (or: A Case Against Editing)

Yesterday’s article on writing received quite a bit of feedback. Much of it in the form of great advice and stories from other writers about how they write. Thank you all for your feedback; this site has a lot of great readers.

Iain Broome responded with his attitude towards writing and editing:

Writing is relatively easy. Writing well is extremely tough. Without that extra, uncompromising attention to detail, you’ll find yourself writing without Writing.

Don’t get me wrong, I am a big fan of editing my work. All work should be edited. I certainly spend far more time editing the articles I post to shawnblanc.net than I do writing them. I even edit my emails before hitting send.

Let me try to reiterate the two things I was primarily harping against in my article yesterday: (a) my tendency to avoid writing when it doesn’t feel like I’m producing my best work to date; and (b) my tendency to edit my work in real-time as I’m writing it.

What these two tendencies mean for me is that I often write each word, one at a time, slowly, so as to get just the right word. There are a lot of people who write like that, but I don’t know if it’s the best habit for me. But more on that at the end.

Another bit of feedback came from reader Rory Marinich via email saying there is no such thing as bad or good writing as it relates to voice — there is simply honest writing: “Honest subjects, honest voice, and that’s all writing can ever be.” Moreover, Rory said how writing effortlessly does not necessarily mean that a writer has “arrived”, because every writer has their own, unique pace.

Thanks, Rory, for the sage advice. And in fact, this is what I was trying to communicate in my final paragraph yesterday when I wrote:

But suppose one day I do arrive at some level of skill where the ink flows like honey and the prose like fine wine. I wonder if I’d even realize it. It may very well feel just like it does right now…

My point is that my perception of what it’s like to write compared to what I imagine it may be like to Write is most likely an arbitrary perception. The process of growing as a writer — or any other creative profession — is a slow and iterative process. Today feels just like yesterday, and tomorrow will feel like today. But if we were to skip back 2 years or skip ahead, then we would notice the difference.

It is easy to compare the difference in our finished products. I can read an article I wrote two years ago and compare it to an article I wrote last week and see that the quality and flow is higher. I can see that I have better grammar and use of vocabulary. But what I can’t see is my process for writing that article two years ago compared to my process of last week’s. To me, I remember them as being the same.

Lastly, is Randy Murray who was able to sum up my entire point in a single tweet: “give yourself permission to suck, then get better.”

This is exactly the struggle I have recently found myself in. I’ve noticed that I will not publish or even write something simply because it doesn’t feel absolutely incredible at the time I’m trying to write it. It’s likely that I’ve been hindered by this fear of doing crappy work for years — who knows — but I’ve only recently become aware of it.

And though I prefer not to post gushing articles like this (especially two in as many days), I know that many of you are writers, designers, podcasters, and more. And so my hope is that by me expressing my recent discoveries and shortcomings as a writer they will help you find ways that you can grow in your craft as well. Because that’s the whole point, right? To learn and to grow?

But that’s not all…

I want to come back to the two tendencies I’m trying to pull out of: (a) my tendency to avoid writing when it doesn’t feel like I’m producing my best work to date; and (b) my tendency to edit my work in real-time as I’m writing it.

I don’t know if these are the best habits for me to grow. Which is to say that I have questions about the amount of time I spend editing my work. Mostly, I’m curious about what would happen if I spent slightly less time editing my writing and then slightly more time creating and writing the next thing?

As I said, I am a big fan of editing. But what if I edited less and wrote more? Is it possible that I would slowly become a better writer in need of less editing? Ray Bradbury seems to think so: “Quantity produces quality. If you only write a few things, you’re doomed.”

More on Writing (or: A Case Against Editing)