Progression of Sentiment Around Apple Product Announcements

  • Pre-event rumors: “That thing sounds neat, but kinda boring and pretty obvious. I would never buy one.”

  • Apple announces New Product: “Sure enough, it’s just what we thought it would be. Boring. Apple is losing it.”

  • Initial reviews: “Trust me, you guys. This thing is fantastic.”

  • Public availability: “Yeah, so I bought one and holy smokes! This is best Apple product ever!”

Progression of Sentiment Around Apple Product Announcements

Okay, so this new iOS app from the Tumblr peeps is awesome. (No, you don’t need a Tumblr account to use it. It’s a stand alone app and service.)

Using your iPhone or iPad you snap pics or add them from your camera roll, arrange them around in a grid, and then upload the photo set to a private URL and share with whomever you like.

My quibbles so far: (1) you can’t select multiple images at a time from the Camera roll (you have to go back in and drill down several taps for each and every image you add); (b) you can’t edit, update, or even delete a photo set once it’s been published.

(Also, anyone else thinking Flickr should have made this app?)

Photoset

The Magazine launches today. It’s the new endeavor by Marco Arment. It’s an iOS Newsstand publication:

The Magazine is for people who love technology, especially the internet, mobile, truly great personal computers, and related fields influenced by technology such as photography, publishing, music, and even coffee.

This morning, while my 7-month-old rolled around in his play yard, I drank a cup of Guatemalan AeroPressed coffee and read through the first edition. Both the content and the app are simply fantastic.

It’s an awesome idea, executed very well. Moreover, Marco is putting his money where his mouth is in terms of values for digital publishing: The Magazine puts a lot of trust into the goodwill of the subscribers and a lot of honor towards the writers.

I’m honored to have been asked to be a regular contributor. Marco is a great guy to work with and I agree a lot with his business practices and values when it comes to digital publishing. In a couple weeks, you’ll find an article by yours truly in issue number 2.

The Magazine

Sweet App: Recall

I’m becoming fond of specialized, finely-tuned, someday-maybe-list-type apps such as the brand-new app, Recall. (cf. Checkmark.)

For one, I am (as are many of you, I suspect) a fan of apps that do one thing well. Secondly, the more my to-do list is filled with items not critical to my current projects or responsibilities then the more those non-critical items can dilute the importance of the truly critical ones. This is, of course why you should never set a due date for an item that’s not truly due that day. And it’s why you should at least separate your someday/maybe items from mingling in the list that reminds you to pay the mortgage and go buy groceries. But I digress.

Recall is an app for finding various types of media and saving them for later — such as movies, books, music, and apps. When you find a book you’d like to read one day or an album you’d like to listen to, then you simply add it to your running list. Recall shows you cover art, ratings, description, and a direct link to the iBookstore. And you can set reminders for each item. Recall can notify you when a movie comes to the big screen or when it comes to Blu-ray, or when an album becomes available to buy on iTunes.

I like that Recall combines the need for researching and finding something into the same step as saving it for later. The app is ultra fast, it looks gorgeous, and the whole experience of using it is very well polished. And it’s just a buck in the App Store.

Sweet App: Recall

The Hidden Radio

Nearly a year ago I backed the Hidden Radio project on Kickstarter. The device looked great and the reward level seemed very reasonable for backers who wanted to get a device when the project was complete.

I had been considering a Jawbone Jambox, but instead decided to back the Hidden Radio. It seemed like a win-win situation: I would be able to help the project happen, and in return I’d get a clever Bluetooth speaker that looks cooler than a Jambox, gets twice the battery life, and costs less.

Last week, the first round of Hidden Radios began shipping. Mine arrived on Thursday evening. Anna and I have been using the speaker around the house as much as possible all weekend long. Below is my review of the device.

Hidden Radio, Jawbone Jambox, and an iPhone 4S for Context

The Concept

The design and idea of the Hidden Radio is brilliantly clever. I mean, it’s basically just a giant volume knob. As Gilbert Lee wrote, when concepts of the Hidden Radio were first sent out back in the fall of 2008 (the same time the Google Chrome public beta was released): “The entire product is the UI!”

After several years of R&D, it wasn’t until 2011 that John Van Den Nieuwenhuizen and Vitor Santa Maria were ready to mass produce the Hidden Radio. They turned to Kickstarter in November of 2011 and raised just short of a million dollars over the course of their 60-day campaign.

And now, a year later, the Hidden Radio is a reality.

I received a white version and it’s altogether beautiful.1 When closed, the device is about the size and weight of a thick, double old-fashioned glass. Anywhere you put it, the Hidden Radio looks like it belongs there.

As mentioned above, the device is entirely UI. The Hidden Radio is designed to work as simply and beautifully as it looks. Alas, this is only in theory. In reality, the manifestation of the UI is difficult and thus frustrating.

Controlling the Volume

The Kickstarter concept video shows people casually reaching over to their Hidden Radio, placing a few fingers on the top of the device, and turning up the volume with ease (cut to 00:50 of the video to see what I’m referring to).

Unfortunately it just doesn’t work that wonderfully. Turning the volume up requires a fair amount of downward pressure on the unit in order to keep friction between the speaker’s base and the table top. But that same downward pressure also causes friction within the housing itself, thus making it extremely difficult for the shell to twist upwards and reveal the speaker grill.

There are a few surfaces in my house that have enough friction with the Hidden Radio’s base that I don’t need to apply too much downward pressure and thus could successfully turn the volume up using one hand. However, most of the time turning the volume up — and turning the device on — requires two hands.

The device is little more than a giant volume knob with a speaker inside, and yet, ironically, it’s the most difficult-to-use volume knob in my home.

It’s hard to know if the volume adjustment become easier over time. Perhaps after regular use of the Hidden Radio’s cap will eventually loosen its grip, making it easier to adjust with one hand. Or perhaps this is something the Hidden team will resolve in the next iteration of the Radio.

Turning the volume down is easily done with one hand.

Connectivity Issues

Perhaps the most maddening shortcoming of all is the Hidden Radio’s irrational desire to power off.

This can happen when you least expect it, and usually when you least desire it. My Hidden Radio powers itself down after about 60 seconds of inactivity. And so, if I pause the music on my iPad in order to take a phone call or have a conversation, I have to turn the Hidden Radio off and back on before resuming music playback.

What’s worse, on Saturday evening the Hidden Radio refused to play music for longer than 15 minutes at a time. A handful of songs in and the speaker would simply disconnect its Bluetooth connection. I would then toggle the inputs (there’s a switch underneath that toggles between Bluetooth, audio-in, and FM radio) to get the Bluetooth to reconnect.

(For some owners, I’ve heard this mid-music shutoff happens as often as every couple of minutes.)

What’s interesting is that the mid-music shutdown was only happening on Saturday evening. Since then it hasn’t been an issue.

Sound Quality

For a small speaker that majors on portability, wireless connectivity, and battery life, you know there are going to be tradeoffs. Even with that in mind, and even after the 8-hour “break in” period for the speaker, the sound quality does not impress me.

At best it sounds a bit like a cheap boombox. At worst it sounds like a muffled, cheap boombox.

When turning the sound down, not only does the volume output of the internal speaker decrease, but as the grill gets increasingly covered up, the sound becomes more and more muffled.

The sweet spot for the Hidden Radio’s sound is somewhere around 75-percent open. This is quiet enough to keep the bass from distorting and open enough to not sound muffled.

Worth it?

After 4 full days of jamming out to my Hidden Radio I find it to be a trophy of design and a failure of engineering. It is, unfortunately, the most textbook case of gadget form without function I’ve ever seen.

As a backer of the Hidden Radio on Kickstarter, I got my device for $119. They are now currently on pre-order for $150, and will then sell for the regular price of $190. At that price, I do not consider the Hidden Radio to be worth it.

If you’re going to spend $150 or $190 on a Bluetooth speaker, get the Jawbone Jambox.

I ended up ordering the Black Diamond Jambox to have some context to compare the Hidden Radio. The Jambox costs the same price and is so much better of a speaker.

The Jambox sounds fantastic — it is much louder and fuller than the Hidden Radio with richer bass and no distortion. Moreover, it is easier to control (how ironic), and its dimensions seem more portable to me. There is, however, one clear advantage the Hidden Radio has over the Jambox: Battery life. 15 hours versus 10, respectively.

The Jambox is certainly not as clever as the Hidden Radio. Nor is it as complementary to the decor of its surroundings. But the Jambox works and sounds better — and that’s what matters.


  1. I’m pretty sure I got the white one due to a glitch in their fulfillment processing somewhere. The white ones are actually more expensive.
The Hidden Radio

Dost thou love life?

Things like diligence, focus, priorities, saying no, to-do lists, time management, and the like are important to me. But why?

Well, this quote by Benjamin Franklin pretty much sums it up for me:

“Dost thou love life? Then do not squander time; for that’s the stuff life is made of.”

Dost thou love life?

Nick Bilton posted a great profile of Dick Costolo, Twitter CEO, in The New York Times over the weekend. I’ve been on Twitter for years, and it’s by far my favorite social network. Though I’m not fond of all the changes that have been happening to Twitter as a service since Costolo stepped in as the CEO, Bilton shows us a different side that I thought was great to see. This quote from Costolo was one of my favorite bits of information that I picked up from reading the profile:

“It’s really difficult to change a company’s culture, but I did this by making sure I stayed late,” he says. “I’d go home, have dinner with my kids and then come back into the office. People knew that if they were in the office at 10 p.m., I’d be here, too, and that’s when I would go around and talk to people and answer questions.”

“Welcome to the Dick Costolo Show”

Thanks to Igloo Software for sponsoring the RSS feed this week!

* * *

You start your day, grab a coffee and update Bob. Then you swing by your manager’s office and update him. He’s like, “Oh. Em. Gee.” (He thinks that’s cool).

Now you’ve got to update his boss.

You get back three conversations later and tell Janice what happened. You try to ignore the guy listening over the cubicle wall… but then you update him so he doesn’t spread the wrong story.

Now your coffee’s cold. You start your day.

Or, you could write a blog post inside your team space.

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