Writing vs. Writing

This is me, thinking out loud about my writing.

There is writing, and then there is Writing. And I am amazed at how often I will shy away from the former because it doesn’t feel like the latter. There are times when I put far too much emphasis on the fine-tuned components of writing, and not nearly enough emphasis on simply getting the words down.

You know the difference I’m talking about. The latter is tangible — it’s the times when the words seem to write themselves. But then there are times when you feel like you’re back in the 2nd grade playing Oregon Trail and it’s all you can do to remember the Home Row. In fact, for me, writing rarely feels like Writing.

I may never be a capital “W” Writer. I may never win a Pulitzer, or write for the New Yorker, or even get pen to paper for what could be the next great American Novel. But I want to shoot for it. I want to be the best. I want my writing to be engaging, clever, and quotable. I want my articles to be insightful and memorable. But that will never happen if I only ever allow myself to write when it feels like Writing.

It’s suicide to stop before I start just because I’m not feeling it. I’ve got to settle the fact that sometimes it’s just plain writing and get over it already. Because wanting to write is not the same as writing.

And thinking about writing is not the same as writing.

Reading about writing is not the same as writing.

Tweeting about writing is not the same as writing.

Having a conversation about writing is not the same as writing.

Some of these help me grow into a better writer, but how often are they really just ways of procrastinating that don’t ever produce something written? If I’m not sitting here writing then I’m not writing.

If I’m not sitting here writing, I’m not writing.

Dorothy C. Fontana said: “You can’t say, I won’t write today because that excuse will extend into several days, then several months, then… you are not a writer anymore, just someone who dreams about being a writer.

Do I want to be a capital “W” Writer? Yes. Do I want all my writing to feel like Writing? Yes. But I have to be okay with the fact that right now, I’m not and it doesn’t. I’m just a writer and most of the time writing is hard. It may never be otherwise.

But suppose one day I do arrive at some level of skill where the ink flows like honey and the prose like fine wine. I wonder if I’d even realize it. It may very well feel just like it does right now — like today — when it seems as if I can’t even put two words together using copy and paste.

Writing vs. Writing

Marcelo Somers just wrote what may be the most intelligent piece I’ve read all month regarding passionate independent writers, large news conglomerations, and the issue of passion and monetizing content.

Big publishers have had their blinders on so narrowly that they only have seen the internet and mobile devices as a new publishing medium, not a new business model.

And:

To be successful, people have to want to read what you write. Pure news is a commodity, I don’t care if I get it from The Daily, The New York Times, or Engadget, but it has to be great because it’s so easy to access anything. It’s hard to be great. It takes time to be great. But it doesn’t take a staff of hundreds to be great. People like Murdoch’s argument is that it takes hundreds of people to be great. He is wrong. It takes passion.

The Nail in Old Media’s Coffin

Pulizer Prize winning novelist Michael Chabon reflects about blogging after week of doing it for the Atlantic:

Blogging, I think, is largely about seizing opportunities, about pouncing, about grabbing hold of hours, events, days and nights as they are happening, sizing them up and putting them into play with language, like a juggler catching and working into his flow whatever the audience has in its pockets.

So blogging means you have to be thoughtful, quick, articulate, correct, and relevant, all in real time.

Since I don’t write shawnblanc.net full time I simply don’t have the time to pull all of those elements together simultaneously. I’ve chosen to focus on being thoughtful, articulate, and correct — hoping that what I what is thoughtful enough to make itself relevant. I usually let other sites worry about the real-time pouncing.

(Via DF.)

“Blogging is Largely About Siezing Opportunities”

Another quality piece by Ian Broome. This one’s fun:

There are many writing stereotypes and the majority are what people turn to when they want to feel like a writer. Because being a writer is cool, you know? People are impressed by writers. Everyone wants to be one. […] So yeah, this list is for writers-who-are-probably-not-writers-really. But I know that doesn’t apply to you, right? You’re a real writer. You write all the time.

10 Tricks to Help You Feel Like a Writer

Some great advice from Ian Broome on being a top-notch copywriter. But I’d say Ian’s advice is relevant for all writers, not just copywriters:

The key for every copywriter, whatever the subject matter, is to find the clearest, most appropriate way to speak to their audience. That means neither hamming up nor dumbing down, but simply finding the best way possible to transfer a message.

What Does a Copywriter Actually Do?

Iain Broome’s Sweet Mac Setup

Who are you, what do you do, etc…?

I’m Iain Broome and I write fiction. My first novel is called A is for Angelica and is represented by Tibor Jones Associates. They’ll be sending the novel out to publishers soon and I’ll be keeping various things crossed, especially my fingers.

By day I’m a copywriter for The Workshop, a leading UK design company. It’s a little more than writing copy though. Yes, I can give you a tasty strapline or plain English paragraph, but I also work on usability, accessibility and wireframing clients’ websites.

I have a couple of blogs. Write for Your Life offers writing advice for all types of writers. It also has snazzy illustrations provided by the marvellous Matt Pearce. Broomeshtick is my personal blog where I talk about writing, design, technology and, well, more writing.

What is your current setup?

Iain Broome's Setup

Iain Broome's Setup

Iain Broome's Setup

Iain Broome's Setup

I bought my first Mac in March 2008. It’s a 20″ iMac which gets backed up wirelessly to a 500gb Time Machine, which in turn connects to an Xbox 360 in the lounge. Or at least it did before the 360’s second bout of RROD. Microsoft, eh? *spits*

I also have a 16gb iPhone 4 and, when my piggy bank is finally full, I’ll be getting a 16gb, wifi-only iPad. I intend to use the iPad for creation as much as consumption.

The idea that you can’t use an iPad to write anything of substance seems ridiculous to me. All you need is a keyboard and a blank screen. The iPad provides both and I can (will) take it anywhere (everywhere).

Finally, I have a Sony A200 Digital SLR camera. One day I will learn how to use it properly.

Why this rig?

The iMac provides all I need and more as a novelist and blogger — let’s face it, words are pretty easy to process. But I also use it to edit images, record podcasts and put together video blog entries for Write for Your Life. The iMac has all the power and storage I could ever want for those things too.

Sometimes I think I might have been better off with a MacBook or MacBook Pro, but the extra screen size comes in handy for watching movies, viewing pictures and having multiple windows open. Truth is, it’s become the hub of our home. CDs and DVDs? Long forgotten. This is streaming central.

My iPhone 4 stays with me throughout the day. I primarily use it for email, Twitter, my todo list and reading articles through Instapaper. We also use it to play music and podcasts wherever we are in the house.

Truth is, it’s the perfect techno-companion and unless something catastrophic happens, I can’t see me using anything other than an iPhone for quite some time.

Oh. I sometimes make phone calls.

What software do you use and for what do you use it?

Okay, this is the important bit. Having a Mac has changed the way I work, that’s for sure. But really, it’s down to the software.

I explained this in a recent post, which I might as well quote:

Drawn by the bright lights and Apple’s promise of all-the-cool-things-I-could-do, I expected dazzlement and wonder with every mouse-swish and keystroke.

But something strange happened. Instead of reveling in the glitz and relative glamour of iMovie, iPhoto and the multimedia posse, I found myself enjoying quiet nights in with my new best friends, strong and silent types like Finder, TextEdit and, more recently, Simplenote.

And the reason was this. I am simply a writer. I don’t need all that other stuff. Or at least, I don’t need it to do what I do best.

So once the dazzlement wore off, what I found was a computer – a word you hear less and less these days – that gave me tools to do things quicker, more efficiently, perhaps even better.

The technology disappeared and left me alone with my words. Just me and them.

That said, my novel was written in Microsoft Word. I know. But only because I had zillions of drafts and edits left over from my pre-Mac days. I use TextEdit for most other writing and have enjoyed WriteRoom on occasion.

In other news: it’s iTunes and Spotify for Music. Safari for browsing. Transmit for transmitting. Acorn for pretty pictures. Adium for chit chat. Simplenote for todo lists and ideas. Alfred for launching. Then 1Password, my trusty online bouncer.

Finally, there is DropBox. The key to it all.

How does this setup help you do your best creative work?

It’s a pretty time-consuming this writing novels, running two blogs while having a full-time job for a design agency business. It means I have to do things whenever and wherever I can. My setup is designed – well, it’s evolved, more accurately – to allow me to do that. It’s all about the sync.

With DropBox, Simplenote and an iPhone 4, I can access everything I need at all times. I can edit files on my work PC at lunch and know they’ll be there when I get home. I can approve comments, make notes or catch up on some reading on my phone while I’m waiting for the bus. And again, when I get home, my Mac is up-to-date.

Novel number one was written on no less than six different computers – a combination of desktop PCs, laptops and my iMac — in even more locations, using goodness knows how many USB drives for transferring and backing up.

Novel two will be written on just my future-iPad and my iMac. That says it all, really.

How would your ideal setup look and function?

It’s just the iPad, I think. Everything else works just as I need it to. I might be tempted, when the time comes, to replace the iMac with a MacBook, but it won’t change the way I work. And that’s the most important thing.

It takes a while to get a setup that you’re happy with, but after two years together, me, my Macs and a few third-party apps are getting on tremendously.

Frankly, we don’t need no one else.

More Sweet Setups

Iain’s setup is just one in a series of sweet Mac Setups.

Iain Broome’s Sweet Mac Setup

How I Write an Article

To start most articles I just brain dump into Notational Velocity or Simplenote. My location makes no difference (which is why I love Simplenote and Notational Velocity so).

I often times start an article by writing what I assume will be the introduction (though it’s likely to get changed dramatically before all is written and done with). This introduction is, to me, the heart of what I want to actually say.

Then I just start pecking away. I write in Markdown and in short, incomplete sentences. This first-draft writing stage is when I love my article the most. It’s full of bullet points, convictions, trains of thought, and, most importantly, delusions of grandeur.

If by chance the keyboard and I get into a flow I may write the whole piece all at once, but that is rarely the case. A lot of times I have a substantial amount of research and/or thinking to do in order to get a well rounded article. And so I start with my basic ideas and assumptions and then answer more questions to fill in the gaps with juicy details and desirous how-tos.

This is especially true of my reviews. I start typing and end up with a whole lot of very ugly text. Just lots and lots of chunks of text. It’s during that first draft that I try to write until I’m absolutely spent and have nothing left to type. It would be better to write 5,000 words and edit them down into a 2,000-word article than to write 500 words and force more in an attempt to build it up.

But that is not to imply that when writing a software review I write about every single feature. In fact it is the opposite; I make a point not to address every feature. I am not writing a laundry list, I’m telling a story. So instead of feature listing, I do my best to highlight what it is about the application which has most impacted me and why I enjoy it so much. Then I try to talk in detail about those features — sharing emotion, musings, and information about them.

Once I have nothing left to type I step away from the whole thing (usually by opening a separate text editor, such as TextEdit or TextMate) and write an outline for how I actually want the article to flow. This basic outline helps to bring some semblance of structure and organization to the article.

Then I copy and paste each sentence, one by one, from the original brain dump into the outline. This places the random chunks of text into their new home of organization, and is an exercise which helps me get out of the nitty-gritty details and look at the overall scope and flow of the article. Because once that has been defined it is much easier to see what needs addition and what needs subtraction.

Often at this stage I find fresh inspiration to write more. So I do.

After that secondary writing phase I am usually done with all that needs to be written. So now I start editing. Then re-writing. Re-editing. And repeat. Repeat. Repeat.

By now I’m sick and tired of the whole thing. I put it into MarsEdit ask my wife to read it via MarsEdit’s perfect preview. Or I just walk away from it for a day or seven.

I then edit one more time before finally just publishing and hoping for the best.

You would think that after writing this website for over three years I’d be able to sit down and just crank something out quickly and easily. But I can’t. And maybe I never will. But that’s okay, writing is a process and I dearly enjoy it.

And thank you, dear reader, for reading. It takes a lot of time to write here, and I appreciate that you show up to read it every now and then.

How I Write an Article