Speaking of reading more, Srinivas Rao has some practical advice on how to synthesize what you read and have that information impact your life. If you’re feeling creatively dry — or if your creative output has been lacking of late — getting into a regimen of taking action on what you read is a great way to start improving your output.

Herbert Spencer said that “the great aim of knowledge is not education but action.” The things we learn should impact how we spend our time, what our behavior is, the things we create, and more.

But, gosh, it sure is time consuming to bridge that gap between reading and applying.

There is no such thing as an “easy” or “convenient” way to capture ideas, remember them, and take action on them. Highlighting something in Instapaper feels nice, but it’s only the first — and easiest — step.

If I do say so myself, I have a pretty neat system for how I read books, organize the bits of inspiration, and then digitize and categorize it. (See also how I use Ulysses, which is the app that serves as the backbone to the organization of my book notes.)

All this effort takes time and energy. But, guess what? That’s the point. Immersion, study, synthesization, and application are work. And they are worthwhile work.

Rao’s final point is the key takeaway here, and possibly the biggest stumbling block:

Implement What you Read, but Start Small: One of the major reasons people fail to implement what they read into their lives is they bite off more than they can chew. They read some book and attempt a massive overhaul of their life. Because this isn’t sustainable, they usually find themselves right back where they started. They assume the ideas in the book don’t work and start looking for the next book to read

When I start a book, I am only looking for one good idea (maybe two at the most). Not because I have a low bar of expectation for the book, but because I only have the capacity to grasp and act on one new idea at a time.

For example, earlier this year I read Profit First. And it was jam packed with great ideas that I wanted to do right away for my business finances. But I started with just one: setting aside 1% of gross revenue as “profit” every single month. 1% is practically a rounding error, so it’s mostly just about getting into the habit. And starting next month, we’re increasing that amount to 5% plus implementing some more of the alternate accounting methods.

How to Remember and Take Action on What you Read

On Constraints for Creating

In his response to my post from yesterday, my friend, CJ Chilvers, made this fantastic comment:

I’ve always stressed constraints in creating art, not necessarily sharing art.

This instantly makes me think about the challenge between creating the work and sharing the work…. a topic I could write about all day long. Because, well, as someone who creates things for a living and then puts them out there, I kinda need to nail it when it comes to both creating and sharing.

Earlier this year for my book club, we read through Show Your Work, by Austin Kleon. And in that article I wrote about how I have two modes of work: Monk Mode and Publishing Mode.

When I’m in Monk Mode, I have a tendency to go dark to the outside world. All of my working hours are spent with my keyboard, some books, my team, and a whiteboard. I don’t publish much to my websites, nor do I update Twitter or Instagram all that much.

But when I’m in “Publishing Mode” then it’s somewhat the opposite. Most of my working hours are spent publishing things to my sites, tweeting, etc. But I’m not focusing on any particular project or product.

A goal of mine has been to operate in both of these modes simultaneously. And, to be candid, it’s a huge challenge.

You’ve no doubt noticed that for the past few weeks I’ve been publishing here every day. Which I have loved (and I will share more about it next year). But this “publishing mode” has been, in part, made possible because I am not head down in “monk mode”.


Relatedly, Austin Kleon recently wrote an article about “how to hide and still be found”.

In which he states that his book — Show Your Work — was “for people who were great at hiding, but not so great at being findable.”

So but what about for those on the other side? The side that needs help hiding?

Austin doesn’t have the answer (yet?), but he does write this:

We seem to have being out there nailed. We’re all of us, it seems, out there. Maybe we need some help learning how to hide again?

For me, that’s what this year has been about: Learning how to hide and still be found. How to stay connected overall, but how to disconnect in crucial ways that allow me to recover some calm, some privacy, some inner sense of self, so that I can make great things to share. Because if you don’t hide, at least a little bit, it’s hard to make something worth being found.


As I wrote about back in August, I was in search of a workflow and rhythm that supported (a) doing deep work and creating huge pillar products while also (b) frequently publishing articles, podcasts, ideas, links, inspiration, etc.

It’s now December and I’m not there yet. But I think a big piece of the puzzle is what CJ said, and what I quoted at the beginning of this post…

Use constraints when creating, not when sharing.

On Constraints for Creating

Removing Obstacles to Prioritize Output

I never got into Tumblr, but I loved the idea behind it.

Tumbler encouraged you to post anything and everything: quotes, links, conversations with friends, photos, videos, articles, etc.

On the one hand, this led to tons of Tumblrs being the online equivalent of an angsty teenager’s messy bedroom. But on the other hand it also encouraged folks to put stuff out there day after day.

For the most part, I am an advocate for the idea that constraint breeds creativity. But sometimes the constraints need to be removed so you can just get unstuck.

And that’s something Tumblr got absolutely right. Because Tumblr had all sorts of various post types, there was no right or wrong thing to publish. You could share anything you found to be interesting or special or unique or funny or helpful, no matter the format. It all counted. You didn’t even need to have a title.

Contrast that with WordPress where, for a long time, the only post format was written text. Which meant that if you didn’t have something to say via written text, then you didn’t really have anything valid to publish.

And but so, if you find your output slowing down — or dammed up altogether — what can you do to get unstuck?

Remove whatever (false) constraints may be holding you back. Find a new outlet. Maybe just choose to get started again.

Daily creative output is inconvenient — no doubt about it. It’s messy. It’s up and down. That’s just the way it is.

The impediment to action advances action. What stands in the way becomes the way.

Removing Obstacles to Prioritize Output

How to Be Productive When Traveling

In the past year, I’ve been to Austin, Chicago, San Diego, Atlanta, Breckenridge, Denver, Boise, Portland, and Nashville. It’s the most amount of traveling I’ve done in a 12-month period in the past 10 years.

It used to be that I would step on to the plane with the excitement of having a few hours to work on whatever I want — I figured that I would have several hours to put on my headphones and just write. But over the years I’ve learned better. In reality, when it comes to doing creative work such as writing, I am just not productive on flights.

Some folks can write an entire novel over a series of airplane flights. Not me. Though sometimes I will edit content that I’ve already written (such as moving an article from the “idea” folder to the “edit” folder).

If you’re looking to be productive when you travel, my best advice is this:

Have a specific goal in mind and be prepared for it.

(That advice goes for quite a bit beyond just travel productivity, btw.)

In short, don’t step onto that plane with a blank canvas and the hopes of being inspired. Instead, know your desired outcome and prepare ahead of time. What are you hoping to get done? What do you need to do to make it happen? What will you be doing on the flight?

A little bit of preparation goes a long way. Because then, once you’re on the flight, all that’s left for you to do is get to work.

Here’s What I Do

As I said, I’m not good at creative work or inspirational thinking when on a plane. Therefore I have found other ways to still make the most of my time (though I’m also not above watching a good kung fu movie).

Before my flight, I download a few podcast episodes or an audio book. Then I listen (with my B&O H7 headphones) and take copious notes.

Listening to a podcast or audiobook while taking notes is a great way to learn the material. It’s also a more passive form of creativity and work. It’s been helpful for me, and the results from the notes are always a huge asset. For example, my book club articles for Rhinoceros Success and The Dip both came about from times I was traveling this past year.

After listening to my podcast episode(s) or audiobook, I’ll then watch a movie or read a novel and just relax. Or sometimes I skip the note-taking altogether and get straight to the movie.

How to Be Productive When Traveling

Long-time readers will know that for the past several years the original Monument Valley soundtrack is part of my daily, morning writing routine.

Well, a few weeks ago the soundtrack for Monument Valley 2 came out and it’s fantastic. I’ve been listening to it all this week instead of the original soundtrack. If, like me, you like music while you work but you need something that’s instrumental and isn’t too crazy, this is perfect.

And speaking of, the soundtrack for Land’s End is also quite excellent.

Monument Valley 2 Soundtrack

Your Content Strategy and Your Business Goals (Part 3)

As a business, or as a “brand”, your biggest challenge is overcoming obscurity.

In his book, The 10x Rule, Grant Cardone writes that as he was trying to get his business off the ground, he was working extremely hard to gain initial traction. His problem, he writes, “wasn’t competition; it was obscurity”. No one even knew who he was.

“Since most people don’t know you or your product or service,” writes Cardone, “the only way to burst through obscurity is by taking massive action.”

Content is the price of admission for relevance.[1]

If you want to burst through obscurity, you need to show your work.

As many of you know, it was in 2011 that I quit my job to begin writing my blog for a living. At the time my content strategy was simply this: “write stuff that didn’t suck.”

And my business goals were about the same: “be profitable.”

Which means my overall plan was to simply to write as well as I could and hope that it generated enough traffic to earn a living through sponsorships and memberships.

The “simplicity” of that whole setup is actually why I think things worked.

Long-time readers will remember that most of my writing centered around Apple, tech, and design. And while these topics are what first drew people in to my website, those who stuck around to become readers and members are those who also connected with me, Shawn, as the writer.

Don’t discount the importance of putting passion and personality into your work. Let who you are show through.

Back in 2011, in the first article I published as a “full-time blogger” I quoted Anatole France: “a tale without love is like beef without mustard: insipid.”

So too is a blog writing without personality.

If you happen to be good with words then congratulations. Dispassionate beautiful prose, however, is still dispassionate.

When you think about content strategy, think less about your skill and more about emotion, honesty, truth, and passion. These are the backbones of writing. And these are the very things that can be the hardest to put into our writing.

* * *

In today’s article I’ve got three things I want to cover:

First of all, I want to briefly unpack what it means to have a content strategy that serves your business goals (and why that is so important).

Secondly, I’m going to share a few unordered bulletpoints about my own experience with content strategy, writing, and business.

And finally, I’ve listed out some questions you can ask yourself that will help you figure this stuff out for yourself.

First, let’s briefly unpack what it means to have a content strategy that serves your business goals…

That’s a mouthful, so let’s break it down.

As we discussed in Part 1 of this series, “Content Strategy” is not a dirty term.

Content: What you create.

Strategy: Your plan of action.

In other words: how will you use your creative work (your content) to move you toward your goals?

Answer that question and boom, you’ve got yourself a content strategy.

You want your content strategy to serve your business goals because otherwise the work you’re putting out there is just a hobby. There’s nothing wrong with a creative hobby, but if you’re trying to earn an income from it then you need to start thinking differently. You need to become a bit more intentional.

You want the work you do align with the big goals and values you have as a business. But also, each piece of content you put out there should help move people along in their customer journey (which is why email can be so powerful, by the way).

In order for that to happen, it kinda helps to know what your business goals are, what your business values are, and what your customer journey looks like.

At the end of this article I’ve listed a few simple questions that can help you consider your business goals.

A few unordered bulletpoints about my own experience with content strategy and writing

As you know, I’ve been writing full-time since early 2011. Here are a few few things that have proven to be immensly valuable to me as a writer who is also trying to grow his business.

  • It helps tremendously to have a customer “avatar”. If you’re a writer, this is not unlike your ideal reader. Who is it you’re trying to connect with and to help? Unless you’re Coke, you can’t make something for every single person on the planet. And even if you are Coke, there will still be folks who prefer Pepsi, or who just flat out don’t drink soda.

  • In addition to knowing who our ideal customer is, it helps to know what their journey is. What are the things they need to know, the mindsets they need to understand, and the actions they need to take?

  • Don’t give in to scarcity mindset. Don’t fear that one person having success means you now have to see failure. It’s not a zero-sum game in the market, nor is it a zero-sum game with your own work.

  • What’s awesome about growing a business with content marketing is that, over time, you can build the business you want to exist. You can attract the audience, customer base, and even employees who by conveying your values and goals through the content you create. How you share ideas, the way you promote products, your attitude toward your customers, etc.

  • Watch out for the spiderweb mess of “Content Strategy Tactical Overload”. Off the top of your head I bet you could easily list a few dozen things people say you absolutely MUST DO if you want to WIN BIG in content marketing. Ugh. I’ve been in that spot, where I try to implement multiple things all simultaneously, and it’s exhausting. There’s just no way I can focus on more than just one thing at a time. It is far more efficient and effective to do just one thing and to do it well before moving on to the next.

  • When people sign up for my email list, one of the first emails they get is me asking them about what’s challenging them right now. For example, when I was working on The Focus Course, as people signed up to get on the waiting list, I’d reply back and ask them about what their biggest challenge is related to focus. And I got tons and tons of replies. Those replies helped direct the content I created for the course itself. My point being: if you can pay attention to what resonates with your readership and also pay attention to what they are saying, then you can be all the more helpful and relevant to them.

For even more, see this list of 50 things I’ve learned about publishing a weblog.

Lastly, here are some questions you can ask yourself that will help you figure this stuff out for yourself

  • What is the biggest challenge you’re facing in your business right now?

  • What is your current business model? (Who do you sell to, how do you make money?)

  • What is your ideal business model? (Who do you want to sell to? How do you want to make money?)

  • In an ideal scenario, what does your business look like in 12 months from now? In 5 years?

  • If all other things were to remain the same, what one thing, if changed, would have the most significant impact on your business?

  • What are your business goals?

  • What values is your business based on?

  • Do you want to develop long-term or short-term customer relationships?

  • Do you have a customer journey? (Where should someone start? What are the best next steps for them to take to get from where they are now to where they want to be?)

* * *

There is quite a lot to digest here. The reason I moved through it all so quickly is because I wanted to give you the high-level view and something to think about for the next few days.

However, I want your key takeaway to be this:

Focus on consistency and honesty.

The internet thrives on patterns and regularity; showing up every day lets people know they can rely on you to be there.

Secondly, consistently showing up to do the work will help you grow in your skills. As your talent improves, so too will your ability to turn your work from a hobby into something more.

And honesty, as I shared about at the very beginning, is the most important element for building an audience that trusts you. Being honest and sticking to your guns is how you earn the respect and long-term attention of your readership.

Your Content Strategy and Your Business Goals (Part 3)

The Welcome Email (Part 2)

A dog photo by Andrew Branch

Let’s say you’ve created an incredible method for potty training dogs.

You know there are folks out there with dogs that are not potty trained.

And you’re trying to share your ideas and approach to doggy potty training. Because you genuinely care about animals just as much as their owners. You know that doggy potty training is one of the most frustrating aspects of new pet ownership and your methods are so great you’re hungry to share them with others.

Imagine two scenarios for telling someone about your doggy potty training ideas…

  1. In the first scenario, you’re hanging out on a busy street corner. And you’re talking out loud to anyone and everyone who walks by, hoping that someone in the crowd happens to have a dog that needs to be trained.

  2. In the second scenario, you’re at home and you get a call from a someone. They’re a friend of a friend, and they just bought dog. They would love to meet with you and learn what you know about doggy potty training.

Which of those two scenarios are you most likely to have an impact?

The second one, of course. There are a few reasons as to why:

First off, the person reached out to you and initiated the relationship. Which means they are the ones interested in the topic and they are asking you for help.

Secondly, you have their full attention because it’s a one-on-one conversation.

If you remember from last week, the whole aim of your content strategy should be to (a) provide value at all times; (b) be relevant to your reader; and (c) support your business goals.

You are far more likely to provide value and be relevant if the person you are communicating with is paying attention.

What we love about the first scenario is that it inflates the numbers. We can say things like “3,000 heard me talking about doggy potty training today.”

Which sounds so much cooler than “I met with one person and spoke to them about doggy potty training.”

It is tempting to spend all our energy on reaching the most amount of people. To focus on mass, shotgun-style messaging. Rather than to focus on individualized, personalized, relevant messaging.

(Side note, you can read more in my article on relevancy over recency.)

But here’s what’s awesome about using email to communicate your message:

With email, you can be relevant and personalized at scale.

What does that mean? Let me explain how how I do it using an email welcome series…

The “Email Welcome Series” has become one of my favorite ways to communicate with people.

When someone signs up for your email list, or when they buy something from you, or when they register for something, that is the moment they are most paying attention…

  • That is when they are the most interested in you, your topic, and/or your product or service. You know this without a doubt because they have just demonstrated as much by signing up for something or purchasing.

  • Therefore, this is when they are the most likely to read any email(s) you send them because they are paying attention. They are interested right now.

Here is how I used to do my email welcome series:

After someone would subscribe to my newsletter list or purchases my book, I would send them a “welcome” email or a “thank you” email and that was it.

At least I was sending them something, which is a step above sending nothing at all. But there is a massive opportunity to do better.

What if your email welcome series contained 5 or 10 messages (or more) that were sent out in a series, instead of just a single, standard-issue auto-responder?

What if those 5 – 10 emails contained your most important ideas, your favorite resources, some personal stories, some “quick wins”, and more?

What an incredible opportunity you would have to help people make progress. To be extremely relevant and to have impact.

Like we talked about earlier: when someone asks you for help and is giving you their full attention, that is when you have the greatest opportunity to provide value. This is exactly what the “email welcome series” is — it’s like having a one-on-one conversation at scale.


Here is a little bit of context:

The current industry average open rate for an email newsletter is around 25%. Personally, I think that is terrible. If you’ve got an email newsletter with a 25% open rate, you may be right in line with the industry average, but it also means 3 out of 4 people aren’t interested in what you’re sending. Ouch.

(For the 3 email newsletters I run, our open rates average 55%.)

But…

For most “confirmation” emails (the first email someone gets after they’ve signed up for a list or purchased something), the open rate is more like 75%.

That first email is the one that will be read more than any other email you send.

With that in mind, I recommend you take the chance to send an awesome email (more on that in a minute).

Secondly, did you know that you can keep up that momentum?

Yep. Instead of a single welcome email, you can have a series of welcome emails and carry the momentum through.

You do this through storytelling, quick wins, and unbridled generosity. Here’s a look at the welcome series we send folks after they buy the Time Management class:

time-management-email-stats

That 8-part email series has an average open rate of 74%. (Which is 1.5x better than our standard weekly email newsletter.)

Here’s a different (4-part) email series I sent to folks after they had signed up for an email list expressing interest in a new class I had been working on last fall.

elements-of-focus-email-stats

That 4-part series had an average open rate of 75%. And do you see how the open rate starts going back up after the first email? How many email sequences do you know of where the open rate goes UP as the series progresses?

* * *

Here are a few reasons why your email welcome series is so powerful…

You have their attention now more than ever

If you’re passionate about what it is you have to say, you have an obligation to communicate it.

And the best time to communicate it is during the moment when they are the most engaged — when you have their attention.

You can provide additional value in the topic they’re most interested in

How many ebooks have you downloaded only for them to sit in a “to-read” folder within your computer? A lot, right? I have an ebook I give away to folks right here. And after you sign up to get the book, I have a series of emails I send over the next few days that are short and to the point. I know chances are good that whomever signed up for my book hasn’t read it yet, but that they are reading their email.

I do something similar with my class on Time Management. After people sign up for the class, they get a “bonus” series of emails. I give book recommendations, tell stories, and offer quick wins related to Time Management.

You can transition to the next topic and teach them more

Suppose you have two products you sell: one is a book of recipes for healthier cooking at home and the other is book teaching the practicals of meal prep and being organized in the kitchen.

After someone buys your recipe book, you could send them a handful of emails that highlight a few of your favorite recipes in the book, plus perhaps a few new ones that aren’t yet in the book. Then, a week later, you could begin to change topics from the what of cooking over to the how of cooking.

Begin sharing some tips and stories and suggestions about being organized in the kitchen, and then take the opportunity to sell your second book.

Because your email welcome series is fully automated, you can have all of this happening on in the background. Which means that the right person is getting the right email at the right time. This is known as putting relevancy over recency (which I’ll get to in just a minute).

You can build a relationship

This is the whole point right here. Use your emails to tell stories, be personal, and have fun. Because you’re playing the long game with your business, the best thing you can do is build customers for life. And one of the best ways to do that is to give, give, give, and give some more. (See this article and scroll down to the bullet point about understanding the rule of reciprocity.)

Derek Sivers, from his book, Anything You Want:

Never forget that everything you do is for your customers. Make every decision — even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers. […]

It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.

When someone buys something from you, or signs up for your list, you have a massive opportunity to surprise and delight that new customer or subscriber.

* * *

By valuing relevancy over recency, you can:

  • Help your audience get a deeper understanding of the content
  • Establish trust in the relationship
  • Make them feel like they’re part of something bigger than just a one-off product or download
  • Surprise, delight, and serve them

Last week I said you shouldn’t be focusing on your metrics too much. But that they were still important. Here’s why…

If your open rates, conversion rates, and sales are all doing well it means you’re actually providing value. It means you are effectively communicating with people. It means you have earned their attention and trust.

In the next article I’ll share about how this all fits into your business goals.

The Welcome Email (Part 2)

Thoughts on Content Strategy (Part 1)

First things first…

“Content Strategy” is not a dirty term.

Sure, it carries with it some corporatespeak baggage, but let’s look past that. Let’s look at what the term actually means and why it’s so important for you to have some thoughts of your own on this issue.

Content: What you create.

Strategy: Your plan of action.

In other words, how will you use your creative work (your content) to move you toward your goals? Answer that question and boom, you’ve got yourself a content strategy.

Now, for many folks, they don’t want or need a content strategy. For them, there is no goal beyond just doing the work. The art in and of itself is the goal. And that’s great! I love it. That’s how I am with my photography — it’s a creative outlet and that’s the extent of it. Thus, there is no content strategy with my photography.

But with my writing, it’s different…

I write for a living.

Thus, my writing serves a goal beyond the art of prose and beyond the joy of doing the work.

I write to teach and to sell. These are my two goals.

And in order to do that, there needs to be a strategy for my content; a goal for my writing.

When thinking about your content strategy, it can be easy to get caught up in the metrics of sales, conversions, etc. Now, yes, those things matter, and I’ll explain why in a bit. But I hope they aren’t your driving force behind your creative work.

First and foremost: your content strategy should be focused on serving your audience.

Does your content strategy have only the best in mind for your audience?

Consider if your content strategy does the following…?

  1. Does it provide value at all times…?
  2. Is it relevant at the readers’ time of need…?
  3. Does it serve your business goals…?

Your content strategy can’t serve your business goals if you don’t know what those goals are. What type of business are you trying to build? What level of income do you need to sustain your creative pursuits? Where do you want to be in 5 years time? How is your content strategy moving you in that direction?

As you build a better content marketing strategy, it’s important to balance what works and what feels right for your brand and your voice.

For me, my goal is to build a creative business based on long-term relationship equity. So while there are many email tactics out there that may work, not all of them are things I personally want to do. I want to incorporate what feels right for my brand and my voice.

In order to do build a creative business based on long-term relational equity, it requires trust.

Trust that is built on feedback loops, delivering on my promises, serving others, pursuing generosity, and more. (See my notes here about taking your personal project full-time.)

I avoid selfishness and tricks. I don’t try to squeeze out short-term profits that end up hurting the long-term quality of my brand and voice.

Now, this doesn’t mean selling is bad. The problems only arise when we become indifferent toward our readership, stop caring about providing value, and instead just become greedy for the sale.

* * *

Simply put, if you’re struggling to provide value at every single interaction, then (a) you’re not trying hard enough or (b) you’re over thinking it.

It’s more simple to provide value than you may think.

A valuable interaction can be a helpful tip, an interesting or entertaining story, a tutorial, an educational case study, a behind-the-scenes look at something cool, and more.

Focus on providing value at all times. If that is your goal, then you’ll come out ahead.

In the next article, I dive into the second aspect, which is being relevant to the readers. Click here to read about how I now do this using email automation in my article.

Thoughts on Content Strategy (Part 1)

Q&A: My Writing Workflow

You may remember a few weeks back when I shared my top four writing tools.

That article brought about some additional questions from folks regarding my writing workflows, etc. And so I’m going to answer those questions here.

If you have any additional questions you’d like to see in this article, just ping me on Twitter.

 

A Brief Aside About “Workflows”

Eleven years ago I bought my first Mac. And I also bought my first copy of Photoshop.

But those tools, in and of themselves, didn’t make me a designer. It took me a while to figure out what I was doing, and a little while longer to start doing any actual design work for clients.

The tools in and of themselves don’t make an artist.

Which is why, in some ways, talking about tools and workflows isn’t all that productive. Because it’s not about the tools we use.

Rather, it’s our tenacity to show up and do our best work every day. It’s that fight to stay creative that makes the difference.

However…

I myself have gleaned so much from hearing about other people’s creative process. In part because hearing about someone else’s process helps remind me that we’re all just folks.

Moreover, I have improved many areas of my own workflows by hearing how someone else gets the job done. And so, hopefully, today I can give you some ideas and motivation of your own.

 

Q: When you started out, what was your hardest challenge when posting regularly?

The hardest challenge to posting regularly was knowing what to write about. I used to do it all wrong.

I would sit down in the morning with no plan about what to write about.

In part, this was because most of the things I wrote about were related to the current tech and design news cycle. But also, I just didn’t have a plan. I hardly ever thought ahead.

So, each day, I first had to observe what the latest happenings were in the news. Then, if anything cool was happening, I’d write about it or link to it.

Since I didn’t have a plan for what to write about, I also didn’t have a set time to write each day.

My approach since then has changed significantly.

For one, I no longer write about the latest in tech and design. I am still deeply interested in these topics (hence running two entirely other websites dedicated to them), but now, when I do write about them here on shawnblanc.net, it’s with a focus on doing our best creative work.

These days, my biggest challenge to writing regularly is the work at the beginning of the month to map out my editorial plan for the upcoming 3-4 weeks.

Some of the best — and most profitable — writing I’ve done has been a result of having an overarching theme and then showing up consistently to write about it.

For example, this is how Delight is in the Details came to be. It’s also how I created The Focus Course (I wrote the 75,000 words for the 40-day course in a span of 42 days).

My advice for those wanting to write regularly is simple:

  1. Have a plan for your topics in advance.
  2. Have a set time each day for when you will write. Thirty minutes is more than enough to get started.

With those two things in place, all that’s left is to show up and do the work.

 

Q: As you write The Note the night before, what’s your big picture for what to write about?

(Quick context for this question: as you may or may not know, at the end of my work day, I leave a note out for the topic I’m going to write about tomorrow.)

As I mentioned in the answer to the previous question, the big picture for the note comes from planning ahead.

For example, in January I spent several weeks on the topic of Margin. Over this period I wrote a slew of articles and podcast episodes.

But, before I began writing and publishing, I first sat down to plan it all out. This included figuring out what topics I wanted to cover, what order I wanted them to be published in, etc.

Then, once I had that plan in place, I just made sure I was writing each article ahead of time so it could be published according to my schedule.

For another example, over the past month I’ve been writing about workflows and time management. This topic was chosen in direct response to feedback I’ve received from my readers.

I asked members of The Focus Course and The Elements of Focus class what they were most challenged by. One of the most common areas of feedback was related to time management.

So I took that feedback and built a class just for them.

I also took several weeks to write publicly about the topics of distractions, meetings, procrastination, focus, workflows, scheduling, and more.

What’s great about this approach to writing is that it’s like writing with the lights on.

I’m not guessing about a topic. I’m not wondering if what I have to say is relevant to my readership. I know for a fact that I’m directly answering their questions and helping them as much as I possibly can.

It makes it easier for me, as a writer, because then I’m not pining for inspiration. And it makes my work more valuable to you, the reader, because I’m doing work in direct response to your challenges and interests.

 

Q: Where do you capture your ideas?

All of my ideas go into Simplenote.

I’ve been using Simplenote since the Stone Age. Back when the only other alternative was the iOS notes app that used IMAP syncing and its Legal-Paper-plus-Marker-Felt aesthetic.

This was back when there was no such thing as a Retina display. And the App Store was not yet packed to the rafters with markdown note-taking apps powered by Dropbox-sync. And dinosaurs still roamed the earth.

What I love about Simplenote is that it’s fast and reliable…

I have hundreds and hundreds and hundreds of notes. I’ve been using it for the better part of a decade. And I’ve never lost a single character of text.

Simplenote is ridiculously fast. Especially when it comes to searching for a past note. I can find just any note in about 5 seconds or less.

Now, as for the whole idea capture thing… in addition to Simplenote, I also use a Baron Fig notebook. Since so much of the work I do is with pixels, I love to have a pen and paper nearby as well (more on this in a bit).

But, perhaps ironically, I treat my digital notes as the “official” copy and my analog notes as the temporary one. Most ideas that I write into my Baron Fig get copied into Simplenote.

All this to say, when it comes to capturing ideas, the tools aren’t all that important.

What is important is that you’ve got a commitment to coming up with as many terrible ideas as possible. Beyond that, all you really need is somewhere to put them so you can get back to work.

(Side note: If you need some help with scheduling and time management, I’ve got just the thing.)

 

Q: How do you schedule your posts? What is the frequency of your posts?

With Tools & Toys and The Sweet Setup, we manage our editorial calendar in a shared iCal (do people still say iCal?) calendar.

For all the writing and podcasting I do on shawnblanc.net, my editorial calendar is a giant sheet of self-stick easel pad paper, with the month drawn out and then yellow sticky notes on the dates with the articles.

This sticky note calendar is a new change to my writing and publishing workflow. Because, at the beginning of this year, I hired my first full-time employee. Isaac and I work out of the same office, so we have the month’s calendar up on the wall.

Right now my posting frequency looks like this:

  • Monday: Sometimes I publish an article, not always.
  • Tuesday: Shawn Today podcast episode
  • Wednesdays: Newsletter (and corresponding article if nothing was published Monday)
  • Thursday: Shawn Today podcast episode
  • Friday: Fantastic Friday

For one, as long-time readers have observed, over the past year and a half, my publishing frequency has changed quite significantly. I write less frequently, but mostly publish articles (as opposed to articles and links).

Also, as a side-note, I’m beginning the work of making some massive changes to The Focus Course website. Instead of the website being home to only one course, we are working to expanding what the site can do and the types of content we publish there. But more on that another day…

All that to say, my editorial schedule seems to always be in flux. It’s an ongoing experiment in how to best balance the ideal output for myself with the ideal pacing and content topics for you, the reader.

 

Q: Does markdown help you write?

Yes.

I write everything in Markdown. Even personal emails and text messages.

What’s great about Markdown is, as John Gruber said himself, it’s the feel of it, not the think of it.

Markdown is far faster to write than HTML and it’s easier to read.

 

Q: Do you shuffle Monument Valley every morning or listen straight through? Is it on repeat?

(A little bit of context to this question: I listen to the Monument Valley soundtrack every morning as my “writing music”.)

To answer the question, I listen to it straight through, on repeat. (It’s playing right now, in fact.)

Since I usually write for a couple hours each day, I probably listen to the soundtrack at least 2-3 times through. And (doing the math…) I’ve first began listening to this album in early 2015. So, gosh, I’ve probably heard this soundtrack well over 1,000 times.

 

Q: How do you use OmniFocus with a physical notebook?

The short answer is this:

  • OmniFocus is where I capture all of my to-do items, and it’s where I put everything with a due date in the future.
  • My notebook (a Baron Fig confidant) is where I write out my tasks and schedule for each day.

What that looks like in practice is that each morning I sit down with my notebook and OmniFocus.

First I write down my one or two most important tasks. Then I open up OmniFocus to see what (if anything) is due today. Then I schedule out every minute of my day.

I usually schedule a 30-60 minute window for doing “OF Admin” which is a time to work through the administrative or miscellaneous action items that are in my OmniFocus to-do list.

 

More Writing Resources

If you’re on the hunt for additional resources on writing, here are some recommendations:

  • My friend, Sean McCabe, has a course coming out soon. It’s called Supercharge Your Writing, and it’s for anyone who has a product or service they sell and wants to improve their writing chops in order to grow their business. (It’s the kind of course I wish I’d had put together first.)

  • Stephen King’s book, On Writing, is absolutely fantastic.

  • Also highly recommended is The War of Art by Steven Pressfield.

And, if you have any further questions beyond what’s here, just ping me on Twitter.

Q&A: My Writing Workflow

How to Audit Your Workflow

Question: What does your car, your house, your coffee grinder, your budget, your work routines, and even your marriage all have in common?

Answer: They all require maintenance.

Pretty much anything and everything of importance requires our intentional and proactive care.

However, I find that the older I get, the more “set in my ways” I am.

Somewhere I read that after the age of 35 or so, people stop being excited about new technology. And they even begin to look at new technological inventions and advancements with a critical and negative eye.

If we’re weary to get the latest cell phone, how much more so are we prone to keep doing things the way we’ve always done them?

That stubbornness can be good and bad.

It’s good insofar as it keeps us on track to show up every day and do the work.

But that stubbornness does not serve us well if it keeps us from learning, maturing, and adapting. Our workflows, tools, and routines all need a good old-fashioned audit once in a while.

Auditing Your Workflow

It used to be that when a new operating system would ship for my Mac, then I would do my most serious tinkering. I would do a clean install of OS X and be forced to re-evaluate which apps I wanted re-install.

But nowadays updating OS X is about as easy as updating an app. And though I have made some significant changes to my daily writing routine, I haven’t preformed a good workflow audit in nearly a year and a half (since I bought this Retina iMac).

For the next couple of articles I’m going to be writing about my own workflows and tools in hopes to show you why it’s important (and fun!) take time out for a workflow audit.

As you’re getting to work on your goals and projects for the year, now is as good a time as any to reassess the tools you’re using and how you’re using them.

Maybe it’s time to find a more advanced tool. Or, maybe it’s time to switch to something more basic. How can your processes be enhanced? How can they be simplified? Does something need to be added? Can something be removed?

There’s no right or wrong answer so long as you’re at least asking the questions. (Put that on a stock photo and Pin it).

So, when I do a major workflow audit like the one I’ll be doing this month, there are several things I consider:

  • On my Mac and iPhone I consider what software I no longer use or need; what files can I archive away onto a backup drive; and what files can I delete?

  • In my schedule I consider how I’m spending my time over the course of a week; what would I like to add or remove to my routines; is my time being spent how I want it to be spent; at the end of a week do I feel a sense of accomplishment and contentment in the areas that matter?

  • With my team I look at how to remove bottlenecks and friction as well as ways to empower them, give them more autonomy, and increase overall team morale.

  • For my own day-to-day activities, I consider how I plan my day; how manage and accomplish my to-do list; how I deal with email; how I write, record, and publish articles and podcasts; how I read and study; and how I make consistent progress on big projects.

Because everything above interacts and interweaves with the others, a look at the entire workflow is needed on occasion. It’s valuable to just take a moment, look at the big picture, and ask if everything is running well.

Our lives are ever-changing. As are our interests, priorities, and availability. It’s worth the effort to take a look at our systems and tools to make sure they are still the ones serving us and not the other way around.

And then, as they advise in 4DX, if every other area of my operation remained at its current level of performance, what is the one area where change would have the greatest impact?

How to Audit Your Workflow

Avoiding Burnout

On this week’s episode of The Weekly Briefly I talk about how thirsty we are to do meaningful work. It takes more than just showing up every day to do our best creative work. And if we focus too much on just the output we are doing (without taking time to learn and grow) then it can easily lead to burnout.

This week’s show is sponsored by Wired In: Eliminate Distractions. Stay focused. Get a custom, wireless, LED ‘Busy’ sign from Wired In.

And below is a transcript of the episode for those who prefer to read.

Show Notes and Transcript

I used to hate to read. I didn’t think I hated it, but I did.

I never wanted to read. I never enjoyed it. Reading felt like a waste of time. Unless I was on vacation. But reading during work hours? No way.

Four years ago I had no idea what I was doing. When I first started writing shawnblanc.net full-time, I was clueless and afraid.

In the words of Ray Bradbury, “I did what most writers do at their beginnings: emulated my elders, imitated my peers, thus turning away from any possibility of discovering truths beneath my skin and behind my eyes.”

Those early years of writing this site were difficult. They were fun, to be sure, but they were hurried. I held on to this sense that I had to keep up with the pace of the internet. And on top of that, I didn’t know what sort of writer I wanted to be or what sort of things I wanted to publish on the site. So I was running around in a hurry to publish who knows what.

Nearly all my attention was focused on publishing.

Frequency (not consistency). That was my primary measure of success. Or, at least, that’s what I assumed all the paying members wanted: more published words every day.

They tell you to ship early and ship often. As a writer, shipping means getting your words onto the page and then getting them out there into the world.

My focus was so intent on the frequency of my publishing that I rarely felt liberty to do anything that took me away from getting at least one or two links up every day. This was folly.

In his book, First Things First, Stephen Covey writes about what he calls “Sharpening the Saw”.

We often get so busy “sawing” (producing results) that we forget to “sharpen our saw” (maintain or increase our capacity to produce results in the future). We may neglect to exercise, or fail to develop key relationships. We may not be clear about what’s important and meaningful to us. If we fail to build our personal capacity in these areas, we quickly become “dulled,” and worn out from the imbalance. We’re unable to move forward as effectively in the other roles of our lives.

Maintaining and increasing our capacity is foundational for success in every area of our life. In short, don’t stop learning; don’t stop training.

But I rarely ever took time to read and study. I never took mid-day breaks. Even though I could set my own schedule, I usually worked evenings and weekends just to keep up frequency (not because I was working on something specific that had me motivated).

My intense focus on frequency burned me out. Many times. By the grace of God, I didn’t quit.

Here’s an entry I wrote in my Day One almost two years ago:

What do you do when you look at the work you’ve been doing for the past day or week or month and you think, this sucks? I don’t know if there’s an answer or not for getting past crappy work, but I bet you a sandwich the answer probably involves doing more crappy work.

Do as much as you can. Keep writing. Keep making. Write 1,000 crappy words every day. Then put them in a drawer and pretend they don’t exist lest you get depressed.

In my years of writing and doing creative-y stuff, I’ve discovered the difference between burnout and frustration. Between immaturity and fear.

Doing our best creative work every day is a hard and frightful task. But we’re in it for the long haul. We have to remember that there is a lot more to it than merely showing up to do the work.

Showing up to do the work is the brave and noble part of the endeavor. It’s what all the books and motivational posters focus on. And for good reason: if we don’t show up, well then, we’re not actually doing the work.

But let us not get so busy producing that we forget to maintain or increase our capacity to keep producing results.


For me, there were a lot of reasons I hated the idea of learning and improving in my “early years” as a writer. (I put “early years” in quotes because I’ve been a full-time writer for all of 4 years now. I’ve still got about 46 years to go before I’m out of the “early years”. But, the reasons I despised learning in those days were because:)

  • I was focused on the new and the now.
  • I cared too much about my site’s stats.
  • I thought I needed to keep up with the speed of the Internet in order to be interesting and relevant.
  • I didn’t have a long-term goal for any of my writing endeavors, other than to write about what was interesting to me today.

This is not to say that the work I was doing was bad, or wrong. Not at all. I’m exceedingly proud of the links and articles I have published here over the years. But where I needed change was in the foundation from which my writing grew.

I’m still as nerdy about apps and gadgets as I always was. Over the years, however, I’ve found a different pace that works better for me. Partly necessitated by becoming a dad.

I don’t want any of my websites to publish at the speed of the Internet. Because it is impossible to keep up with unless you neglect everything else in your life. And even then, you can only keep up with a tiny sliver of the real-time Web. It can be fun for a while, but it’s not healthy or sustainable for anyone who wants to do meaningful work for decades.

Far more valuable to me than speed and ”First!” are things such as thoughtfulness, whimsy, helpfulness, and long-term relevancy. In my experience, many of these values hide themselves from environments where urgency is the dominant motivational factor.

Who can be thoughtful when they’re in a rush?

Hurry up and be thoughtful! Hurry up and be clever! Hurry up and be helpful! Hurry up, but don’t mess up!

For me, I find much more satisfaction creating something with a long-tail of relevancy than a momentary flash in the pan. And it’s out of this contentment to publish at a slower frequency that I re-discovered the value of learning.

* * *

The value of learning

Would you scoff at the farmer who spends time keeping his tools in good working condition? Would you scoff at the painter who spends time cleaning her brushes? What about the scientist who spends time doing research and experimenting? Or the athlete who practices?

Of course not.

There is a strong connection between practicing and learning and then doing.

You must have both. Some people spend their whole life in school, never creating anything on their own. Others create, do the work, but think that’s the only thing that matters.

I know I fell into that latter group. All my focus was on making and doing and publishing. So much so that I despised learning and researching and giving my mind time to rest and think.

Professor Mihaly Csikszentmihalyi (Cheeck-sent-me-hai—lee) is a noted psychologist, and the architect the notion called Flow.

Csikszentmihalyi’s theory is that people are happiest when they are in a state of Flow — a state of concentration or complete absorption with the activity at hand and the situation. It is a state in which people are so involved in an activity that nothing else seems to matter.

Finding flow in our everyday lives is important for several reasons.

  • It increases our happiness
  • It gives us a focus on effectiveness
  • It’s where we do our best creative work
  • It’s how we make progress
  • It helps us to learn new skills

However, finding flow can be challenging; it requires more activation energy. It’s much easier to just turn on the television than it is to get out the paint brushes and a new canvas and change into our artist’s painting clothes. But the latter is where we are more likely to get in the zone, to become lost in our work.

But here’s what I’m getting at: The experience of flow acts as a magnet for learning.

When we are working on something that is challenging to us and which requires the highest level of our skills, then we want to learn. Not only do we learn in the midst of our work, but our work drives our desire to learn more.

And learning — or, as Stephen Covey puts it: “sharpening the saw” — is critical to growth and quality for all the areas of our life: spiritual, physical, relational, recreational, vocational, and economical.

How Thirsty Are You?

As part of my own journey in creating The Focus Course, I’ve become a student of topics such as doing meaningful work, diligence, focus, distractions, work/life balance, and more.

I’ve always been a student of these, but mostly through my own trial and error. Now that I am building a platform to teach others, I wanted to know what smarter men and women than I have had to say about these topics.

Between my bookshelf and my Kindle there are more than 50 books about creativity, business, time management, goal setting, imposter syndrome, productivity, workaholism, parenting, and more. I’ve read all but the last few.

For a while I was getting a new book delivered 3-4 times per week (thank you, Amazon Prime). My wife, lovingly, joked that I’d gone off the deep end…

I bought the books in paperback or hardback because I wanted to highlight them, write in them, dogear them, put sticky notes in them, and have three books open all at once to compare and contrast them if I wanted to.

In his book, What to Do When it’s Your Turn, Seth Godin writes that “the internet means you can learn anything you want, if you are thirsty enough to do the work to learn it.”

And yet, despite this vast ocean of awesomeness, most of us don’t really want to learn anything. We’d rather zone out on Twitter or Netflix. Or burn out trying to make something with the sole aim that it’ll go viral.

Godin continues:

More than 100,000 people regularly sign up for advanced computer science courses online, courses that are taught by great professors and are free to all who enroll. Shockingly, 99 percent — 99 percent! — of the students drop out before they finish the course.

Not thirsty enough.

Learning is a chance to take a risk. To try something new. To observe and evaluate. To ask a question and then listen to the answer. It’s a chance to discover. To have a revelation. To have a conversation.

We learn by reading, listening, observing, doing, teaching, failing, fixing.

We can maintain and increase our capacity in all areas of our life. Ask your spouse if she has a new favorite song. Ask your co-workers what they’re struggling with at work. Watch a YouTube video about woodworking and spend the weekend making a wobbly bench with your kids.

Learning helps us to do better work. It also helps us connect with others.

It took me a few years to come to grips with the fact that it was okay for me to take time away from “producing” in order to maintain and increase my capacity to do creative work. And once I did, I realized how valuable it was to always be learning.

Avoiding Burnout

No. Times a Thousand

Let’s take two quotes, mash their ideas together, and see what we get:

“Perpetual devotion to what a man calls his business, is only to be sustained by perpetual neglect of many other things.” — Robert Louis Stevenson

“If I were to let my life be taken over by what is urgent, I might very well never get around to what is essential.” — Henri Nouwen

I’ve been working from home and working for myself for over 4 years. One of the most empowering lessons I have learned over these past 4 years has been regarding my own limitations. Not merely my limitations of time, but also of energy.

In any given day I usually have 3 hours of good writing time in me. A couple hours of reading. Hopefully an hour or two of researching, thinking, or decision making. And maybe an hour of admin and other busywork.

If I push my day to include more than that, the returns on that extra energy is very little. Though the workaholic in me wants to squeeze in a few more tasks, there is a point when the responsible and productive thing for me to do is leave my office and stop working altogether.

Honestly, at times it can be difficult to let myself quit while I’m ahead for the day and go upstairs to be with my family, or go run errands, or just lie down and stare at the ceiling while I listen to what is going on in my imagination.

Albert Einstein once said: “Although I have a regular work schedule, I take time to go for long walks on the beach so that I can listen to what is going on inside my head. If my work isn’t going well, I lie down in the middle of a workday and gaze at the ceiling while I listen and visualize what goes on in my imagination.”

Over my years of working from home, I feel that too much focus on the “act of productivity” is to miss the forest for the trees.

Being “efficient” is not what’s ultimately important. I want to do my best creative work and I want to have thriving relationships. Meaningful productivity means showing up to do the important work on a regular basis.

Time management, task management, focus, diligence — these can help keep me on track, but they are not the end goal in and of themselves. I want to focus first on the important work itself.

Have I written today? Have I daydreamed? Have I been contemplative? Have I had an inspiring and encouraging conversation? Have I helped somebody? These activities are far more important than the checkmarks I make on my to-do list.

When you work for yourself, there is an oceanic undercurrent that pulls you into the details of your job. The thousand responsibilities of administration and communication and infrastructure. These are important, to be sure, because without them your business would cease to be. But (at least in my case) these are the support structures at best. The foundation of my business is not the ancillary administration; it is the muse.

“You can do anything, but not everything.” — David Allen

I am in the fortunate position that I don’t have to deal with email to do my job. In fact, the inverse that is closer to the truth: the less time I spend doing email the better I can do my job.

There are a few types of emails that I always pay attention to, and a handful of people whom I try to always correspond with in a timely manner. But I have rules and flags set up for those so that they are always sure to get my attention in my inbox.

For the rest of my emails, chances are I won’t ever reply to them. The reason I’m such a poor email correspondent to most people is that I just choose not to spend much time in email. Instead, I choose to spend my time doing other things such as writing, reading, managing the the administrative and financial logistics that accompany working for yourself, and spending as much time with my family as possible.

I could easily spend 3-4 hours every day reading to and replying to the messages in my inbox. But it’s not just the time and correspondence aspects of email that I chose to say no to — I’m also preemptively avoiding the decision-making and judgment-making requests that incoming emails ask of me.

Many of the emails I get are requests for my time, in one way or another. Either a request for an interview, an app review, to be a beta tester, etc. I would love to give my time and attention to these things if I could — I know I’m missing some great opportunities and relationships. But that’s just the way I’m letting it be — it’s an unfortunate consequence of my choice to be “poor” at email.

But if I were focus on all the incoming emails, and pursue all the opportunities that those messages presented, then I’d have no time, energy, or focus left for what is my most important work.

My friend Chris Bowler wrote about this. Saying: “Can we all agree to just let go? To stop caring that we might miss something big, something important? Reality is, we are all missing something important in front of us every day, while we carefully scan our feeds, missing the suffering, the joy, the simple state of being all around us. Our families and friends, our neighbours, our complete strangers.”

If I said yes to all the requests and opportunities and potential new relationships coming to my inbox then I’d have another full-time job, and I wouldn’t be able to write anymore.

My approach to email is not unlike the approach with one of the co-founders of Google has. David Shin, a former Google employee, shared this story:

When I worked at Google in 2006/2007, Larry and Sergey held a Q&A session, and this exact question was asked of them. One of them answered (I don’t remember which) with the following humorous response (paraphrased):*

”When I open up my email, I start at the top and work my way down, and go as far as I feel like. Anything I don’t get to will never be read. Some people end up amazed that they get an email response from a founder of Google in just 5 minutes. Others simply get what they expected (no reply).”*

I spend about 20-30 minutes a day in my email, and whatever I get to I get to. And whatever I don’t, unfortunately, goes unanswered. Because for me, Inbox Zero is actually all about the outbox. Inbox Zero means I choose to focus my time, energy, and attention on creating something worthwhile instead of feeding some unhealthy addiction to constantly check my inboxes. It means I care more about this moment than I do about my narcissistic tendencies of knowing who’s talking to me on Twitter. It means I care more about doing my best creative work than about keeping up with the real-time web and being instantly accessible via email.

By “pre-deciding” that the majority of requests for my time and attention over email just go unanswered, it gives me a fighting chance at doing my best creative work every day. Not only does it give me more time to focus on that which is important, but it gives me more creative energy to do my best work during that time.

In The Magic Mountain by Thomas Mann, there’s this great line: “Order and simplification are the first steps toward the mastery of a subject…”

Mann’s line carries the same truth as the earlier quote by Robert Louis Stevenson. Our devotion to a subject can only be sustained by the neglect of many others. Our devotion to that which is important can only be sustained by the neglect of that which is non-essential.

Your story doesn’t have to be about email. I bet you a cup of coffee there is something you can decide to be poor at so you can be better at something else.

Finding something we want to do is the easy part. Now we must decide what we will neglect, and then we have to grow comfortable with being in that state of “perpetual neglect”. Something not easily done in a culture that tells us we can and should have it all and do it all.

But what happens when we try to do it all? In his book, Essentialism, Greg McKeown has an excellent diagram comparing the difference between our efforts when we have many pursuits versus focusing in on just one thing.

When we are spending a little bit of time on a million different projects, areas of responsibilities, tasks, and activities, then we make very little progress on any of them. And our efforts are stretched thin. However, if we focus our energy on only the most important things — that which is essential — then we make meaningful progress. Not to mention, it just feels more rewarding to focus on one important thing and do it with excellence.

When we take a moment to consider what our most important work is, we tend to think mostly about what we want to accomplish and do and be.

But why not also think about what we will not do? What tasks and pursuits will we give up or entrust to others? What areas of our time, energy, and attention will we simplify in order to create the space and the margin to do what we want?

We can do anything we want, but we can’t do everything. Which means that for every “yes” there are 1,000 “no”s.

 


P.S. I built a guided, online course that can help you be more focused with how you spend your time and energy. If you liked this article, I bet you’d love the course.

No. Times a Thousand

Write for Yourself, Edit for Your Reader

At the root of most bad writing, Stephen King says you’ll find fear. It’s fear — or timidity — that holds a writer back from doing her best creative work.

Ray Bradbury admitted this outright: “I did what most writers do at their beginnings: emulated my elders, imitated my peers, thus turning away from any possibility of discovering truths beneath my skin and behind my eyes.”

You’ll also find fear at the root of most non-writing. Shame, doubt, worry, second-guessing, and all their cousins stand guard against us when we sit down to deal with the blank page.

As someone who writes for a living, I can tell you this: anything that keeps me from writing is public enemy number one. And the one thing that most keeps me from writing is fear.

Fear works against me more than my lack of time, focus, ideas, and talent combined. Time, focus, ideas, talent — these are all quantifiable. But fear? Fear is completely irrational. You can’t argue with it, you can’t tell it to go away, you can’t schedule around it, and you can’t bribe it or distract it.

But you know what else about fear? It’s universal.

We all feel afraid and timid when facing that blank page. Look around at some of your favorite writers and creators. They are more than talented and hard working. They are brave. They’ve found a way to keep writing in the midst of their fear.

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To pull the curtain back just a little, oftentimes the thing which most keeps me from writing is a fear of putting my own narcissism out on display for all to see. So often my first draft is little more than my own self-centered view of the world — a world where I sit at the center. This is not the world I am trying to build up, but when writing, how can any of us write about anything else but what we know and what we have heard? We write about what we know and what we feel. We write from our own soul and our own heart and we share what we’ve seen through our own eyes and what we’ve heard through our own ears. We write from the inside out.

Here is how I deal with my own fear, doubt, worry. When writing that first draft, it’s allowed to be as horrible and ugly and awkward and egocentric as it needs to be.

This first draft is the personal draft. It’s the crappy draft. Nothing is off limits. I can write whatever I want and say it however I want. Everything is fair game so long as it keeps the cursor moving.

When the first draft is done, then the work of editing begins. It’s time to edit not just for flow and grammar and clarity, but edit for the reader. It is time to take this story that was once built with the author at the center and to instead put the reader at the center.

When you are writing, write however you must. Don’t let fear or timidity keep you from being honest and exciting. And when you are editing, improve your words so they serve the reader. Write for yourself, but edit for your reader.

Write for Yourself, Edit for Your Reader