It was February of 2011 when I announced I was quitting my job and would be going full-time with shawnblanc.net. At the time I’d been writing here for just shy of four years.
Now, it has been another four. As I sit here this morning, writing these words, my heart is filled with gratitude. If you’ll permit me, I’d like to pull back the curtain and share from my heart this morning.
Looking back at the launch of my membership, in some ways, it seems like I did it all wrong. I “launched a product” four years ago without an email list, without any forewarning, and I probably totally undersold my value and left money on the table.
Literally all I did was publish a blog post telling everyone I was quitting my job and asked them to pitch in $3/month to support me. Oh, and I made a super dorky video using the iSight Camera on my MacBook Pro.
By today’s standards, there’s no way that should have worked.
But it did. By golly, it actually did work.
I’m sure I could have done things better. But at the same time, maybe not. There are a few reasons I think it did work, and if I take out any one of those dynamics who knows but the whole thing might have failed.
For one, I’d already been writing my site consistently for almost 4 years. This is something you, as a maker and an artist, can’t get away from. A maker makes. And I’d proved myself — both to you, the reader, and also to my own self — that I was in it for the long run. It wasn’t about an end goal — it was about the journey. And it still is. I’m not looking for an exit, I’m looking for a lifestyle and a community.
The consistency I had built up was an invaluable foundation upon which I was able to ask people to support my work. The whole pitch of the membership drive was along the lines of: “if you like the writing I’ve been doing here already, then pitch in a few bucks per month and I’ll be able to keep writing and write more frequently.”
If I hadn’t already been writing consistently for years, then there’s no way I could have asked people for their support.
My site archives served as the portfolio. My consistency was my résumé. And my new employer, the readers, decided to hire me.
But consistency is the obvious part, right. We all know that, part, right? We know we’ve got to show up every day if we want to build an audience or whatever. But there is more to it than that.
If you’re an artist and you are showing up every day as a means to an end, it will blow up in your face.
You get back what you give out. You reap what you sow.
So yes, consistency is the foundation. But it’s not the solution in and of itself.
There are a thousand million other websites out there, all publishing something every day. But there is one thing that separates them from you. That one thing is you. YOU!
Once you show up, it’s time to be honest. To bleed. To have fun. Roll your sleeves up and put your hands in the dirt. Smile. Laugh. Cry. Be genuine.
For eight years now I’ve been writing for shawnblanc.net, and I still get nervous every time I’m about to hit publish. At first, I thought the fear was just my novice-ness showing through. I assumed that once I got more experience under my belt, I’d be less afraid to publish. But I know now that’s not the case.
That edge of fear is what keeps me on track. If I’m afraid, then chances are I’m publishing something worthwhile. If I’m working on a project and constantly asking myself if it’s even going to work, then it means I’m probably making something of value.
If I pause for a moment before hitting “publish”, then it means there is probably someone who will find value in what I’ve just written. And so I hope to never get comfortable and never stop taking risks. From the small, daily risks of publishing an article, to the big crazy risks of starting a new website, trusting my team, writing a book, or creating a massive online course that I hope will literally change people’s lives.
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Let me wrap this up by saying two things.
To the fellow makers, writers, podcasters, designers, and artists, out there: Thank you for making what you make. Keep showing up. And, most of all, keep being genuine. Keep dancing with that fear.
And to you, dear readers: A million, billion thanks. From the bottom of my heart. Thank you for your support over these years. I’m having more fun writing now than I ever have. It’s hard as hell, but that’s the point. In some ways I feel like we’re just getting started.
- April 1, 2011 was a Friday. I took a 3 day weekend to give myself some breathing room after quitting my job the day before, and didn’t publish my first article as a full-time, indie blogger until April 4, 2011. Details.↵