“How does this setup help you do your best creative work?”
As longtime readers of this site will remember, the Sweet Mac Setup interview series used to be hosted here. That was before The Sweet Setup launched a little over a year ago and took over the interviews.
The very first Sweet Mac Setup interview was with Mark Jardine on May 31, 2009.
In the fall of 2010, I “rebooted” the interview series and added in a new question:
“How does this setup help you do your best creative work?”
I wanted the interview questions to draw out more than just information about the hardware and software people were using. As a reader, I wanted to know how people’s tools were empowering them to be more creative than if they didn’t have those tools.
There were 28 Sweet Setup Interviews that asked the question about doing creative work. This morning I read through each of those interviews again. Here I want to share some of the answers from the interviews:
I like focus — simple software that doesn’t have a lot of bells and whistles helps me find that focus. I like things that do very little, very well. I try to cut out distractions — Tweetdeck or Tweetie, iChat or Skype, these things distract me.
Notational Velocity is the perfect writing app. All it does is write text, and it stores everything in text files, and you can find them instantly. You don’t need to file, and you don’t need to look for things.
For me the tech I use should actually make my life easier to manage, not get in the way of the process. I am not a super geek by any stretch of the imagination, I just learn the tools I need to know to accomplish what I want to.
I love to look at the big picture whether I work at home or on-the-go, which is why I keep lots of resources available at a quick glance and why I use MacJournal. It’s the only Mac word processor I can find which lets me draft in rich text, but copy to the clipboard as the perfectly formatted, plain HTML that most CMSes want. Lots of my peers pen in HTML or Markdown, but I don’t like to look at code or URLs when I write. To me, code is code, and prose is prose. I want to draft, re-read, and continue drafting a piece as the reader will see it, watching for things like the visual flow of text and too many concurrent links that can weigh a paragraph down.
The combination of lots of display space and powerful hardware that can (most of the time) keep up with me make it easy to dig into the current endeavor. When I can comfortably view 4-6 source code files on the iMac and have my browser open on the second display, it requires me to do a lot less remembering. I don’t have to switch away from the current buffer to look up the correct parameter order for such-and-such function, I can just open it right next to where I’m working and see both side-by-side.
I liken my working style to the way my children play with toys: they don’t put away each toy as they finish playing with it (as much as I wish they would), so we have a great big cleanup party each evening where everything is organized and stowed in its right place. When I’m ready to wrap up the current day’s work, I’ll spend at least 3-4 minutes closing a dozen Safari windows, Firefox Downloads windows, Evernote notes and such. I like that I have the canvas and the horsepower to work that way without it getting bogged down or looking cluttered.
I trust it. When you’ve got a trusted system in place, your mind stops bugging you about “we ought to be doing [X]” and lets you focus its resources on the task at hand. I know that OmniFocus and the Printable CEO forms will capture anything important so that I won’t miss it. With that off my mind, I can get down to writing.
It’s a pretty time-consuming this writing novels, running two blogs while having a full-time job for a design agency business. It means I have to do things whenever and wherever I can. My setup is designed – well, it’s evolved, more accurately – to allow me to do that. It’s all about the sync.
With DropBox, Simplenote and an iPhone 4, I can access everything I need at all times. I can edit files on my work PC at lunch and know they’ll be there when I get home. I can approve comments, make notes or catch up on some reading on my phone while I’m waiting for the bus. And again, when I get home, my Mac is up-to-date.
Novel number one was written on no less than six different computers – a combination of desktop PCs, laptops and my iMac — in even more locations, using goodness knows how many USB drives for transferring and backing up.
Novel two will be written on just my future-iPad and my iMac. That says it all, really.
I’ve tried my best to surround myself with tools that help me get the job done faster. I take notes in Notational Velocity, which is connected with SimpleNote, so that I never have to save, rename, or move the files again. I keep inspiration logged in Yojimbo and Littlesnapper, both of which sync across my computers. And I try my best to master hot keys to save time and effort.
Creativity is all about reducing the distance from inspiration to retention. I might not be able to react to a moment of inspiration right away, but if I can capture it properly (via screenshot, dragging into Yojimbo, or typing the idea out) I can come back to it when I’m ready.
I believe that a setup should facilitate an efficient workflow. I’ve noticed most of my Mac-using friends utilize a one-machine setup and it meets their needs — especially when the choice is laptop while on-the-go with a Cinema Display parked at home. However, I’ve found that investing in a multi-machine setup meets the needs of my family as well as my differing job descriptions and their requirements. With cloud-based apps and syncing technology, multi-machine setups are now easy to keep cohesive and consistent day-to-day.
My main job is to find and sift through endless streams and piles of information, so being able to have 2 or 3 windows open at the same time, large enough to see a bunch of data, is why I love the big iMac so much. At Business Insider, I had a second 24-inch screen open to TweetDeck all day, but I don’t really like multi-screen setups. I’m really big on symmetry. During baseball season, sometimes I’ll prop up my iPad next to me to keep the Cubs game on, because the iOS version of MLB’s stream is better than the Flash-based web version.
Maintaining a desktop workstation with a broad range of functionality and a portable setup with a synchronized subset of tho se apps and scripts lets me work when and where I can be most productive. My creativity tends to wane the longer I sit at the desk, so being able to pick up and go somewhere (anywhere) else is often useful in finding my muse.
Part of the reason I love the Apple Bluetooth keyboards and Magic Trackpad is consistency between those work environments. My keys are always in the same place, my gestures match between machines and the overall feel is very similar between my desktop keyboards and the Air. That removes a lot of friction when switching modes and lets me concentrate on just producing.
I’m not sure my current physical setup does much for me creatively, to be honest. It’s mainly the software, and in that sense I benefit from the work other people did. Other people figured out what’s needed in a good video editor before I ever started shooting video. Other people figured out how to capture raw photo data and how to get the most from it. Other people solved a lot of technical problems for me before I even knew I had them. Because of those engineers, obstacles get out of my way and let me just concentrate on getting things done.
* * *
Reading through the above answers, as well as all the others, I noticed a bit of a trend.
- People have specific creative goals they are trying to accomplish (write, code, photograph, edit movies, etc.), and they’ve found a combination of hardware and software that helps them facilitate those goals.
- There’s a level of comfort and frictionlessness that comes with hardware that’s the right combination of powerful and portable to do the job.
- There’s something freeing about having a clean and thoughtfully put together work space.
This is a topic I want to explore more. In fact, I plan to on today’s episode of The Weekly Briefly which I’ll be recording in a bit.
Technology often gets a bad rap as being “anti-creativity” because of issues such as the distractions of push notifications, our social network addiction, our tendency to pull out our iPhones any time we have a free moment, our overloaded inboxes, etc.
However, the ways in which technology has empowered us to do our best creative work far outnumber the ways it distracts us.