Josh Sternberg:

Four years ago, [Atlantic Media’s] traditional-to-digital-audience metrics were at a one-to-one basis, meaning for every traditional reader there was a digital one, according to Justin Smith, president of the Atlantic Media Company. Now, he says, on average, its digital audience is 25 times higher than the print audience.

Sternberg also notes that though Atlantic Media’s digital audience is 25 times larger than their print audience, digital accounts for only half of their advertising revenue.

The Atlantic Media’s Digital Transformation