Alex Kessinger does some back of the envelope math to estimate how big the market is for total people interested in using an RSS feed reader (like Google Reader, not like Flipboard) and how many of those people are likely willing to pay for their feed reader. (Via Brent Simmons.)

I think Alex is in the ballpark.

On one hand, you could say his numbers are conservative because it’s fair to say that in light of Reader shutting down, people are probably more motivated now to pay for a good feed reader service (I certainly am). But on the other hand, you could say his numbers are generous because how many people who’ve been using Reader will just stop subscribing to feeds altogether or else set up a Flipboard account or Twitter list?

So we know there’s a market. The big question in my mind, who’s going to bring some remarkable innovation to the table?

How Large Will the Paid Feed Reader Market Be?

Review: The Origami Workstation for iPad

Incase Origami Workstation for iPad

The Origami Workstation from Incase is little more than a folding, rubberized board that wraps around an Apple Bluetooth keyboard.

Incase Origami Workstation for iPad

It has two tabs with velcro that flip underneath and strap to the underside when not in use. Or they fold towards one another to form a triangle stand when you want to prop your iPad up to write. The Workstation uses a half-circle plastic clip that is the exact size for securing the round, battery-holding tube area of the Apple Bluetooth keyboard.

Therefore this case doesn’t work with any keyboard other than Apple’s.

Incase Origami Workstation for iPad

Fortunately, Apple’s Bluetooth keyboard is excellent. It’s sturdy, well built, and capable of controlling the iPad’s volume, brightness, and media playback.

There are, however, other iPad-specific keyboards (such as Amazon’s Basics) that have additional iOS-specific buttons which can return you to the Home screen, or take you to the Spotlight page. While these iPad-specific keyboards have some cool features, I’ve yet to try one that felt better for typing on than Apple’s keyboard. Giving up quality and size for a couple neat buttons is not a fair tradeoff.

Keyboards aside, there are many other reasons I like the Origami Workstation.

The Workstation’s best feature is that it doesn’t permanently affix itself to my iPad. Most of my iPad usage is comprised of non-typing activities like reading iBooks, Instapaper, RSS feeds, surfing the Web, etc. For those activities, the plain iPad is plenty — there is no need for an external keyboard (especially not one that’s attached.)

Well, why not just use the iPad’s smart cover, and carry around the keyboard by itself? I’m glad you asked. For one the Workstation allows me to use the iPad with keyboard on my lap (for times I’m sitting in a conference room or an airport terminal). Secondly, the Workstation offers a sturdier support for the iPad than the Smart Cover. Thus allowing me to press the Home button and navigate the touch screen without using two hands to keep the iPad from tipping over. And if you prefer to type with the iPad in portrait mode, you can do that no problem.

Incase Origami Workstation for iPad

Incase Origami Workstation for iPad

Another great benefit of the Workstation is that it’s device agnostic and future proof. It works perfectly with an iPad 1, 2, 3, 4, iPad mini, or even an iPhone. And it will work with whatever else comes next so long as it isn’t any thicker than an inch.

My Origami Workstation has seen nearly 18 months of use on the road, in coffee shops, and at the kitchen table. It continues to be the ideal typing companion to my iPad.

Review: The Origami Workstation for iPad

The Following Previews

There is a swell new trailer for Man of Steel. Actually, it’s beyond swell; it’s epic. In fact, it’s so epic, if you removed a few of the fast cuts to give a bit more plot clarity, and then add in something about Superman conquering General Zod, then, well, you’d probably have the world’s most epic 3-minute film.

It reminds me of the 2002 Spider-man Trailer where just about the only part missing is Spider-man actually defeating the Green Goblin.

With trailers like these, who needs movies?

The Following Preview...

This isn’t wholly new. In the trailer for the classic 1940’s film, The Shop Around the Corner, even though the plot isn’t given away we do see the main two characters fighting and then later being lovey-dovey with one another. If you saw the trailer before watching the movie, you’ve got a pretty good guess at how it ends up. (Of course, come on. It’s an old-school, feel-good romantic comedy — you don’t need spoilers to know how it ends up.)

But then there’s the trailer for Citizen Kane. In it you get a sense for the feel of the movie without really knowing what the movie is about. We’re shown some of the acting and the characters, but without any deep revelation of what the plot is about or what awesome stunts this film is pulling off.

The trailer for Citizen Kane aims to entice you without giving away the plot. The same goal as in the trailer for The Shining.

What used to be a trailer is now called a teaser. Like the trailers for Citizen Kane, The Shining, Alien, and others, a teaser doesn’t try to squeeze the biggest visual moments and most powerful dialog into a 3-minute clip. For example: the teaser for Man of Steel was incredible and was all I needed to know that I’d be going to see the film when it came out.

Perhaps it’s because the summer movie market is so crowded. Movie studios want to show as much of their epic blockbuster as possible to prove it’s a film worth seeing in the theatre instead of waiting for it to come to iTunes.

I’ve always viewed trailers as film art in and of themselves. And while I certainly enjoy watching today’s epic trailers, I have more appreciation for the ones which maintain some self control, aiming to tell me just enough and no more.

The Following Previews

Matthew Smith, in his interview on the Great Discontent (emphasis added):

I think we designed the wrong Internet. We’re creating rapidly for the Internet and we’re creating things that are life-changing for people. I think that smart people with good ethics need to make hard decisions about what we’re making. For example, I think about the feed, which invites us to come, be obsessed, and compare ourselves to everyone, all the time. Who came up with the idea of endless content constantly streaming toward us? There’s this unlimitedness that concerns me because it is so unlike the rest of the human experience and I think it confuses the human mind and puts us into a space where we aren’t at our best.

On the Unlimited Internet Feed

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My thanks to Smile for sponsoring the RSS feed this week. Whenever I need to annotate, fill in, edit, or redact something in a PDF, I personally use PDFpen.

Sponsorship by The Syndicate.

Sponsor: PDFpen 6 from Smile

Review: Writing Kit for iPad

When writing long form on the iPad, I write almost exclusively in Writing Kit. It’s an app full of great features and options without being overly complicated.

I first fell in love with Writing Kit while writing Diary of an iPad 3 Owner. I wrote that article exclusively on the iPad and exclusively in Writing Kit. And I’ve been writing in the app ever since.

Writing Kit is a Dropbox-syncing, markdown-supporting, iOS text editor for writers. You can find it on the App Store for just 5 bucks.

Unlike some apps, Writing Kit gives me visibility into my entire Dropbox folder hierarchy. But I keep it pointed at my “Writing” folder because this is the folder where I have any and all articles that are in progress. This folder differs from my Simplenote database in that these articles have moved past the “idea” phase and are actually in progress. Currently I have 3 files in this folder, one of them being this Writing Kit review. After publishing, I move the document to a “Written” folder.

My biggest complaint against Writing Kit used to be its poor Dropbox integration. Writing Kit used to store a copy of its documents locally on the iPad and then would upload a copy of them to Dropbox whenever the user manually initiated a sync. That wasn’t an ideal syncing setup and led to conflicted copies on occasion.

However, Dropbox integration was completely rewritten a few versions ago and has since become significantly more reliable. The new Dropbox sync gives us access to our entire Dropbox folder hierarchy, and files are saved directly to Dropbox. And you no longer have to save manually (though you still can if you want) — Writing Kit saves your work automatically in the background while you are typing. Also, when you exit the app, your article is uploaded and saved in the background as well. I haven’t lost a single word to sync since Writing Kit’s Dropbox support was rewritten.

Like the small handful of other Dropbox-enabled iOS text editors out there, Writing Kit also has its own Markdown-friendly custom keyboard row, and it integrates with TextExpander. But this app is not like all the others. There are a handful of things that set Writing Kit apart for me. Specifically: (a) the fine-grained control of fonts and type, (b) an in-app Web Browser, and (c) some clever gestures support. The more I use it, the more I enjoy using it.

Font Control

Spitting in the proverbial wind of iA Writer, Writing Kit gives extremely granular controls over the font you choose to type with. A list of 15 “popular fonts” sits just above another list that gives you access to every single typeface that ships with iOS. Against your better judgment, you could type in Marker Felt or Papyrus if you wanted to — just don’t get caught. I usually type in Inconsolata, but have recently switched to Avenir Book.

Additionally, you have control over font size, line height, and several pre-defined color schemes (including the light and dark Solarized schemes). I use the Default theme, which is just black text on a white background. And I keep the line height somewhat generous.

The In-App Browser

Tap the upper-right compass icon and up pops a full-fledged Web browser. In the browser’s “omni bar” you can type the URL of a page you want to visit or simply type a search term to conduct a search via DuckDuckGo.

While browsing and researching, you can add and tag bookmarks locally in Writing Kit’s browser by tapping the “plus” icon. Unfortunately these bookmarks do not sync with Writing Kit on the iPhone (nor to any app on the Mac).

For bookmarking I prefer to use Pinboard. Writing Kit does support Pinboard, but it’s somewhat difficult to find and it isn’t exactly the greatest integration of all time. Tap the Bookmark icon and then tap the “Local Bookmarks” title badge. You’ll see an option to log in to Pinboard and/or Zootool. From there you get a mobile Web view of your Pinboard account which is, unfortunately, read only. So, in short, you can access your Pinboard bookmarks, but you cannot add any from Writing Kit.

However, Writing Kit does have fantastic Instapaper integration. You can view a nicely formatted view of your Instapaper queue, open those links in the browser, and you can send any web page you’re viewing into your Instapaper queue. (Gosh, I’d love to see this same type of polished integration with Pinboard.) Moreover, on any Web page, tap the “Text Only” button at the bottom and you get the mobilized view of the site, courtesy of Instapaper’s Mobilizer.

Now, presumably, with at least some of the websites you’re loading up in the browser you will want to link to within the article you’re writing. And this is one thing that makes the in-app browser so great versus switching back and forth with Safari.

When you’re on a Web page, tap the “share” icon in the lower right hand corner (it won’t be there if you have the cursor active in the Address Bar). From there you can choose to insert the URL of the current page into your text document. Tapping that option sends you back into your document with a new menu bar at the bottom of your screen, which gives you the option to either ignore the link or insert the link at the cursor point. Tapping the latter will place a fully formatted Markdown link using the title of the Web page and the URL.

If, however, you prefer to link your text after you’ve written the words you want to be hyperlinks, you can still highlight the words and then have Writing Kit wrap them in a Markdown format via the popover menu.

This text-document-to-browser integration is one of my favorite things of Writing Kit. I hope to see continued iteration and refinement here.

Clever Gestures

It seems that it’s always the little things that grab you and get you hooked. And it was the margin tap targets that first hooked me with Writing Kit.

Tapping on the left or right margin moves the cursor one character in the respective direction. If you’re writing with an external keyboard this isn’t that big of a deal, but when working with the iPad’s on-screen keyboard, having tappable margins is like a dream. Long have I wished Apple would implement this functionality into Mail.

There are additional gestures as well. Tap in the margins with two fingers and the cursor moves one word (instead of just one character) in the respective direction. Also, a two-finger swipe from right to left works as Undo, and 2-finger swipe from left to right works as Redo.

There are more gestures, and you can learn them all under the “i” icon for help, and then tap the “Gestures” cheat sheet.

Additional Unordered List of Miscellany

  • I’ll start with my biggest quibble: when creating a new document, Writing Kit gives you a seemingly nonsensical title. I don’t understand why not at least use the date/time stamp instead of some random string of numbers?

Update: Turns out this is a feature. Now that I know the “why” behind this, I can’t help but think it’s devilishly clever.

  • Terminology integration: tap a word, then tap “Replace” and you are sent to Terminology. You can then select a different word and Terminology will send it back to Writing Kit, replacing your original word.

  • The Markdown formatting keyboard row: It is present even when the external keyboard is active, thus giving one-tap access to link insertion, formatting, and more. The default has one-tap buttons for headers, bold and italic formatting, inserting links, images, code, and block quotes, and unordered and ordered lists. Swipe to the right and you get parentheses, brackets, quotes, and more.

When you tap on the bold formatting button, your text selection is wrapped in double asterisks for bold. If no text is selected, then Writing Kit generates the double asterisks with selected text in between ready for you type into. Tap the bold formatting button again and the double asterisks are removed. Clever.

  • Format selected text: Highlight any bit of text, and then tap a Markdown formatting button and that selected text will have the formatting applied. Be it bold, italics, code, or even a list.

  • TextExpander support: I already mentioned this above, but an app without TextExpander support is an app I’m not interested in.

  • Export: You can export your document as Markdown or as HTML to any number of other apps, but you can also send it as an attachment in an email or as inline text in an email. For example, once I’m done writing this review, I’ll email it as an attachment to my editor right from within the app. Won’t he be delighted?

  • Outline view: There is a dynamically-generated outline view that lists out the hierarchy of your document based on heading tags and links. I don’t use this often, but when I do need it I find it insanely helpful. Especially when writing multi-thousand-word articles on the iPad.

  • Inline link conversion: If you write your links as inline links, Writing Kit can then convert them all to reference links. Tap the “share” icon in the upper-left corner, then tap “Convert Inline Links to Refs”.

  • The icon: The icon, which was part of the 3.0 update, is both unique and gorgeous.

Writing Kit Icon

  • Quick Search: The in-app browser is not the only way to search the web. Tapping the magnifying glass icon in the upper-right brings up the Quick Search tool. And it’s not just for searching the document you’re in. This little magic box can also do many site-specific searches, calculations and more. You have to use it a few times to begin to understand its usefulness and cleverness.

Then, if you’ve drilled down into a site and you want to move over to the in-app browser, just tap the “full screen” icon and the page you’re on will open up in the browser.

My only quibble with the Quick Search is that it does not do find and replace.

Wrapping Up

Writing Kit is obviously one of the more full-featured writing apps out there. And I find its rich feature set to be comforting and useful. The app offers a simple enough view to qualify as a “distraction-free” writing environment, but also has enough bells and whistles that it’s great for getting work done.

Compared to many of my favorite apps that do “one thing well,” Writing Kit seems to be on a different end of the spectrum. But, on second thought, maybe it isn’t. Maybe Writing Kit does do one thing well. And that one thing is being an awesome text editor for writers.

Review: Writing Kit for iPad

Merlin Mann:

Put to best use, Inbox Zero is merely a philosophical practice of learning to be parsimonious about which and how many inputs we allow into into our lives—and, then, to responsibly but mindfully tend to those inputs in a way that is never allowed to hinder our personal commitment to doing the work that really matters to us.

To paraphrase Robert Louis Stevenson: Inboxes are good enough in their own right, but they are a mighty bloodless substitute for work.

On Chasing the Right “Zero”