Will Kujawa, a student at Oklahoma State:

In a few years Apple could dominate the [college] classroom similar to how Microsoft dominates enterprise.

Will also talks about how the majority of Apple products in his college classrooms are MacBooks, not iPads. That makes sense because for a student who needs a computer to take notes, do research, and complete papers and other projects, an iPad is not a replacement for a laptop or desktop computer.

A computer has been the standard college-student gadget for decades. It used to be desktops, now it’s laptops, and Apple wants it to become iPads.

Apple wants the iPad to be seen as a computer replacement. And so I can’t help but wonder if positioning the iPad as a replacement for textbooks is also a subtle way to slowly introduce iPads as replacements for laptops.

It’s like a twist to the Halo Effect — instead of an iPod leading to a MacBook purchase, buying an iPad for casual usage leads to keeping the iPad for more serious usage. It’s already happening in the professional sphere (examples: I, II, III).

As Stephen Hackett said, last week’s announcements had Steve Jobs’ fingerprints all over them.

iClassroom

Fraser Speirs gives a good overview of the good and bad regarding the new iBooks textbooks, iBooks Author, and iTunes U:

Apple already revolutionized education when it invented the iPad. While iBooks textbooks are a bridge from the past to the future—and we do need a way to get to the future—they are not that future. If Henry Ford had been an educational publisher, his customers would have asked for electronic textbooks instead of faster horses.

The Good and Bad of Apple’s Education Announcements

Michael E. Cohen:

Having access to good instructional resources is always better for students and for teachers than not having such access. And although interactive multimedia textbooks of the type that iBooks Author makes so very easy to prepare and to publish probably won’t make a bad teacher into a good one or a poor student into a candidate for valedictorian, it is much better to have them available for teachers and for students than not.

Why iBooks Author is a Big Deal

Matt Gemmell gives a high-level look at what you’re getting into if you decide to publish a work via the iBooks Author app.

I’ve spent a the majority of my afternoon working in iBooks Author, and it is very simple to use. If you are wanting to ship a book that does not require this deep functionality then it would not be too much more work to release your book as an eBook, a PDF, and an iBooks book (or whatever the proper term is for a work that’s been built within iBooks Author).

iBooks Author for Authors

My thanks to Scrivener for sponsoring the RSS feed this week.


Writing a book or research paper is about more than hammering away at the keys until it’s done. Research, shuffling index cards to find that elusive structure — most software is only fired up after much of the hard work is completed.

Enter Scrivener, a content-generation tool that lets you compose and structure long and difficult documents based on material from multiple sources. Adopted by novelists, screenwriters, journalists, lawyers and academics alike, the program allows users to split the editor and view documents, PDF files, multimedia and other research materials next to each other. A virtual corkboard and outliner help with structuring or providing an overview of the draft. Collate, read and edit related text without affecting its place in the whole using Scrivener’s Collections feature. Close out the world in Full Screen mode. And when you’re finished, export to e-readers or the most popular word processing programs for submission.

Available for Mac OS X and Windows at Literature and Latte.

Sponsor: Scrivener

Seth Godin on how access to ideas, information, tutorials, and capital is easier before. However:

The only access that’s harder than ever is access to the part of your brain that’s willing to take advantage of all of this. Precisely because it’s easier and faster than ever before, it’s easy to be afraid to reach out, to connect and to commit. No one can help you with that but you.

The Web is the most empowering tool for organized, creative folks in the history of the world. If you have an idea and are willing to work hard, you can ship something.

What Seth is talking about here is the Lizard Brain that tells us we’ll fail or be rejected or embarrassed, and that takes guts to push through that and do something anyway. But courage isn’t the only dilemma. Many of us have more ideas than we do time, and so we also need discernment of what ideas are worth pursuing and what ideas we have to let go of.

Access, Commitment, Courage, and Discernment