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Sponsor: Mutual Mobile

Rene Ritchie wraps up much of the what and why of the expected-to-be-announced-tomorrow iPad mini. Ironically, I find myself in the first stage of my own Pre-Event Sentiment Progression, in that I just don’t see what in the world I would use a smaller iPad for. It’s hard (and unfair) to speculate about the use case of a product that doesn’t even exist, but I’m going to do it anyway. I don’t see the iPad mini replacing my current iPad (3) for work use, nor do I see it replacing my Kindle Paperwhite for long-form reading. And maybe that’s the point. Maybe the iPad mini isn’t intended to be an additional device for someone like me.

Rene Ritchie’s iPad mini Preview

BusyCal is such a great calendar app. It’s like iCal Pro, and the just-announced version 2.0 is a significant upgrade. The UI has been polished, there’s more customization, and they’ve added a Fantastical-esque Menu Bar extra that lets you view your schedule and crate events quickly with natural language. If you live in your calendar, I bet you’ll love BusyCal.

And they’re selling it exclusively on the Mac App Store. Everyone gets upgrade pricing for a limited time.

BusyCal 2

Michael Mulvey:

The dichotomy between how Apple and Microsoft create gadget lust is interesting. Apple makes you fall in love with their products when you get your hands on them. Microsoft, on the other hand, has been creating desire for Surface by keeping a distance between people and the physical products.

Reality Surface Field