Corbett Barr:

I’ve also noticed something over the past several years: the most interesting, accomplished people I know all have a vision for their lives. They seem to know what comes next, like they’ve seen the future.

On the other hand, people I meet or know who are stuck and have that hopeless look in their eyes, like they’re just passing time in life without joy or aspiration, those people don’t have a vision. In fact, many of them don’t even have long-term goals. This was painfully clear at my recent high school reunion.

I couldn’t agree more.

How to Create a Vision for Your Life

For Kinfolk, Rachel Eva Lim interviewed Yale researcher, Mei Tan, about creativity and it’s great:

How do you scientifically define creativity?

We define it as a set of skills that allow an individual to produce something that’s both novel [original] and task-appropriate [useful]. It can be argued that originality and usefulness may vary depending on situations and cultures, so therefore a universal measuring stick for creativity would be impossible.

I love that definition. Creativity is a combination of originality and usefulness; something unique and something helpful.

The Creative Impulse

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What Does Opportunity Look Like?

Scott Belsky wrote an article a while back about how to find your Work Sweet Spot.

Your Work Sweet Spot is where you will have the greatest job fulfillment and satisfaction as well where you will give the greatest contribution to the field and provide the most value.

This sweet spot is found at the intersection of (1) your natural interests and preferences, (2) your skills and expertise, and (3) your opportunity stream.

Scott Belsky — The Work Sweet Spot

Belsky writes:

Over the years, I have met many creative leaders and entrepreneurs that have made an impact in their respective industries. No surprise, they love what they do. But when I ask probing questions about their career paths, it becomes clear that their good fortunes were not predestined. Aside from lots of hard work, great creative careers are powered by an intersection of three factors: Genuine Interest, Skills, and Opportunity.

The same thinking applies to successful creative projects. The magic happens when you find the sweet spot where your genuine interests, skills, and opportunity intersect.

Your interest and preferences are the things you are naturally drawn toward. How are you wired, what fascinates you, what do you daydream about?

Your skills are the things you’re talented at. For some it’s math, for others it’s art, or project planning, or counseling, or playing sports.

Ned Herrmann, author of The Creative Brain, and the man behind the Whole Brain model writes that: “To prefer something is to be drawn to it, to have a taste for it. Competency has to o with acquired knowledge and professional experience.”

Herrmann also writes that “true mastery in a specific domain can only be achieved in those areas that converge with our preferences.”

But mastery alone is not enough to have successful impact in that area. Now, of course, not everyone wants to have successful impact. But if you do, then you need opportunities to contribute to something bigger.

Which is why I want to unpack a bit more about what Scott Belsky calls the Opportunity Stream:

The third factor that plays into every successful career is opportunity. Unfortunately, this is often where we get stuck, discounting the potential opportunities that surround us as inadequate. There is no such thing as equal access to opportunity. Old boy networks and nepotism run rampant in all industries. And most opportunities are entirely circumstantial. As such, you must simply define “opportunity” as an action or experience that brings you a step closer to your genuine interest. Opportunity is less about leaps forward and more about the slow advance. Most folks I meet recall their greatest opportunities as chance conversations. This is why personal introductions, conferences, and other networking efforts really pay off. Just surrounding yourself with more activity will inherently increase your “opportunity stream” – the chance happenings that lead to actions and experiences relevant to your genuine interests.

What does opportunity look like?

Belsky defines opportunity as an action or experience that brings you a step closer to your genuine interest.

As Belsky also says, these opportunities are usually slow advances. They are the little things that, in the moment, may seem inconsequential, but in hindsight prove to have been kairos moments.

Benjamin Franklin said that, “Human felicity is produced not as much by great pieces of good fortune that seldom happen as by little advantages that occur every day.”

Here are a few examples of actions or experiences that can bring you a step closer to your genuine interest, and ideas for how to find and create more actions and experiences.

  • Build and Foster Relationships: By far and away, the best “stream” for opportunity is with the people you know. They say if you’re out of sight you’re out of mind; and the opposite is true as well.

Do you know what your most important relationships are right now? What are you doing to foster genuine relationships with people who are in the same area you are interested in?

  • Meet New People:Go to conferences. Go to local meet-ups. Introduce yourself to someone. Send encouraging emails to people that also offer a nugget of value to that person. And repeat. Keep fostering, maintaining, and building relationships.

As I wrote a while back when I attended my first Macworld conference:

I’m not here as a journalist with the goal of covering this Apple-centric event so much as I am here to meet the Mac nerds I am privileged to work alongside all year long.

A handshake and a “nice to meet you” is worth so much more than an @reply. A conversation over a cup of coffee is better than two dozen emails.

  • Encourage the People You Already Know: In his book, The Happiness Advantage, Shawn Achor says that social support is our single greatest asset when it comes to success in “nearly every domain of our lives, including marriage, health, friendship, community involvement, creativity, and in particular, our jobs, careers, and business,” and that random acts of kindness (such as encouraging others) are one of the most significant ways we can boost social support and, in turn, increase our own happiness.

Achor writes:

When we have a community of people we can count on — spouses, family, friends, colleagues — we multiply our emotional, intellectual, and physical resources. We bounce back from setbacks faster, accomplish more, and feel a greater sense of purpose. Furthermore, the effect on our happiness, and therefore on our ability to profit from the Happiness Advantage, is both immediate and long-lasting.

Achor has conducted many studies and tests at different companies where employees were tasked with writing a 2-minute email to someone in their social support network (a friend or family member) as the first thing before they began their work day. They did this every day for 21 days, the result was a noticeable increase in employee happiness which, in turn, increased productivity, creativity, resiliency, confidence, learning skills, energy, and motivation.

And in an article entitled “Pay It Forward“, Karen McGrane wrote:

Not everything in our professional lives is a transaction, scrutinized and evaluated against how much it costs us, how much someone should pay. Not every teaching relationship must be formalized—a mentoring opportunity, a coach, an internship. Not every investment of time has to be “worth it.” Sometimes you just have a brief conversation with someone because—why not? You never know what will come of it.

  • Practice and Improving at Your Skill: They say opportunity finds you working. And while there is (obviously) a lot of value in the opportunity stream itself, you also need to be prepared. And so, yes, do something every day that will bring you a step closer to your genuine interest. But also do something every day that will help you improve your skills, competency, or knowledge in that area.

  • Show Up Every Day: Another way to increase your stream of opportunity is to do your best creative work every day and share it with others. If your genuine interest is technology, then what is one thing you can do every day that will increase the activity happening around that topic for you?

  • Create Opportunities for Others: Become awesome at word of mouth marketing for the people, products, and services you find great value in.

For example: I often get emails from readers who are wanting to build a website and are in need of a designer / developer. They ask me if I have a recommendation, and naturally I tell them about the people I know and have worked with in the past.

Don’t shy back from introducing people to one another, or from introducing your friends and social network to great products or services.

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Again, as Belsky wrote, simply surrounding yourself with more activity will inherently increase your Opportunity Stream. Get around other people; go to more events; encourage people more frequently; provide value to others.

When I wrote about building better defaults, this is exactly the sort of application I had in mind.

What is one action or experience you can do today that will move you one step closer to your genuine interest?

What Does Opportunity Look Like?

Books for September

Looking for something awesome to read this month? Here are two suggestions. One to learn from and one to kick back with.

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People Over Profit
By Dale Partridge

People Over Profit is an excellent book about running a business and building a brand that values people and ethics more than the bottom line. The premise is easy enough to understand: if you build a company where values such as honesty, generosity, courage, and quality are built into the fabric of your business model then success will almost certainly follow.

It’s easy to read the cliffnotes and be like, oh yeah, I get that. But do you? Really?

Dale has done an excellent job at outlining just why the values of people, truth, transparency, authenticity, quality, generosity, and courage are so important. And also how these things can impact your business model, company culture, and your brand.

The chapters on transparency, quality, and courage especially hit home for me. Transparency because I believe I have some areas that I can be more transparent with my readership and my team. Quality because the whole chapter was like the thesis statement from my own book, Delight is in the Details. And the courage chapter because it offers a lot of insight into a topic that I’ve been researching a lot lately: how fear can keep us back from doing our best creative work.

One of the many quotes that stood out to me from the book is this:

Business is really just the act of stewarding a series of relationships.

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The Martian
By Andy Weir

I read The Martian while during vacation last Christmas and I couldn’t put it down. If you’re not familiar with the premise, it’s about an astronaut, Mark Watney, who gets stranded on Mars after a 4-man mission goes wrong and has to survive with very limited supplies.

The movie comes out in a few months, but why wait to watch it when you can read the book now? (I’ve also heard that the audiobook version of The Martian is fantastic.)

Relatedly, the author, Andy Weir, recorded a podcast with James Altucher a while back. He shares about how The Martian was written and how in his attempts to give away the book, the Kindle version accidentally became a best seller on Amazon and led to the book and movie deal.

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Also Worthwhile

  • The Sketchnote Workbook: This book is actually far deeper than just a workbook to help you improve your sketchnoting chops. As Mike Rohde lays out in the very beginning, sketchnoting is about ideas, not art; it’s about listening to ideas, analyzing them, and finding the ones that resonate. (More on this topic tomorrow.) The workbook gives insight, instruction, and opportunity for ideation, creating idea maps, planning, documenting, and more. Even if you’re not “artistic”, there is much wisdom to glean just about the overall initial stages of the creative process.

  • Just yesterday I started reading In Pursuit of Elegance. One chapter in and I’m already pumped about it. Matthew E. May covers seven design lessons: (1) What isn’t there can often trump what is; (2) The simplest rules create the most effective order; (3) Limiting information creates intrigue; (4) Subtraction and restraint promote customer co-created value; (5 Limited resources are the very source of sustainable innovation; (6) Doing something isn’t always better than doing nothing; and (7) “Break” is an important part of any breakthrough.

Books for September

Whole Brain Creativity

Are you a right-brain person or a left-brain person?

Right brain folks are more artistic, feeling, intuitive, and creative — they like to find solutions by making connections and trusting their intuition. Left brain folks are more rational and logical — they like order, data, facts, guarantees, and reliability.

But there is more than just left-brain or right-brain types of people. There are actually four types of thinking (or learning) styles.

The two researchers in this are that I’m most familiar with are Ned Herrmann and Anthony Gregorc. Gregorc created what he calls the Mind Styles Model. Herrmann created what he calls Whole Brain Thinking.

If you break the two hemispheres down even further, as Ned Herrmann, Anthony Gregorc, and many others have done, then you get the four quadrants of the brain. Each of us has a dominant quadrant that we think and learn from — a way of thinking and percieving the world that is most natural to us. But each of us can use all four quadrants.

Herrmann - Whole Brain Thinking

Herrmann uses colors to define the four quadrants: Blue, Green, Red, and Yellow. Gregorc’s quadrants each have a name based on the way people perceive and order information: Abstract Sequential, Concrete Sequential, Abstract Random, and Concrete Random.

Gregorc’s AS, CS, AR, and CR quadrants correlate to Herrmann’s Blue, Green, Red, and Yellow quadrants pretty easily.

  1. Blue (Abstract Sequential) is where logical, analytical, and technical thinking happens. Blue thinkers are the ones making sure we don’t value form over function because they are rational and care about performance and analytics. They are objective, thorough, quantitative and technical. They’ve probably got a mental calculator ready to go, which is why they tend to be engineers, doctors, lawyers, etc.

  2. Green (Concrete Sequential) is where people are detailed, organized, administrative, reliable, and structured. They are tactical, and tend to be project managers, bookkeepers, and administrators because they value control, structure, reliability, and tradition.

  3. Red (Abstract Random) is where you find emotional, expressive, interpersonal, and spiritually-minded people. They are compassionate, perceptive, and sensitive. They care deeply about people, and they have the ability to read the emotional temperature of a room right when they walk in. They tend to be teachers, trainers, charity workers, and musicians so they can help others and frequently connect on a personal level in and through their career.

  4. Yellow (Concrete Random) is where creative, artistic, and conceptual thinking happen. These people are usually visionary and risk taking and tend to become entrepreneurs, artists, and strategists. They value spontaneity, risk, beauty, design, and fun. They are also excellent at recognizing patterns, and have a strong ability to form connections between two or more seemingly contrasting ideas.

If you’re at all familiar with these (and other) styles, then you know that I’m grossly oversimplifying the science behind these things. And I bet Gregorc and Herrmann wouldn’t be too happy with me comparing their two models so closely. (But I can’t help it. I’m a strong Yellow thinker, so I like connecting ideas and finding patterns.)

But I’m not here to do a deep dive on the science of learning, thinking, etc.

What strikes me about the whole brain model is that it highlights the different joys and challenges of creativity.

Each of us are dominant in one of these four quadrants. You, dear reader, have some strength and some weakness of all four quadrants of learning and thinking style, but one of them is your most dominant. Do you mostly thrive on: Facts and logic? Form and Safety? Feelings and relationships? Or future ideas and concepts?

However, for us to do our best creative work — work that matters — we have to operate out of all four quadrants.

Operating out of all four quadrants looks different for everyone because everyone has one or two quadrants that they are strongest in and then a few quadrants they are weaker in.

If you are a strong “Yellow” thinker, then having visionary creative solutions is probably a natural part of your everyday life. But you may have trouble when it comes time to execute on your ideas.

Or if you are a strong “Green” thinker, then you can whip up a plan while the coffee is still brewing. But you may have trouble seeing the big picture, or understanding it’s significance.

We will always naturally operate out of our dominant quadrant. But our best creative work must flow out of all four quadrants. We need to have a desire to problem solve (Blue), we need to have enough structure and organization in order to show up every day (Green), we need to have empathy and emotion toward others and a desire to help them (Red), and we need care about creating and making (Yellow).

In addition to our own individual need to think and work using all four quadrants, we can also benefit greatly from having people around us who are dominant in different areas. If you are a strong red thinker, then get someone who is blue to work beside. While you may have friction at first (you will see them as being cold and calculating; they will see you as being too talkative and sentimental), you will actually bring some healthy balance to one another and make more progress as a team.

The challenge is to operate out of the areas of our brain that don’t come naturaly to us. Are your creative solutions intuitive? Do they solve a problem? Are you able to show up every day and do the work? Are you trying to serve and delight others?

To do work that matters, answering ‘yes’ to just one or even two of these is not enough.

In the same way that our best creative work flows from all four quadrants, it must also flow to all four quadrants for it to be effective in reaching others.

Whole Brain Creativity

Building Better Defaults

As you know, I’ve been working for myself from home for over four years. And even still, I’m terrible at estimating how much time I need to spend on a particular task.

At first, my bad time estimations would frustrate my wife. She’d ask me how long until I was done working and I’d think about how I had just three more emails left in my inbox and how I could probably get them triaged in 5 minutes. But then an hour would go by…

Fortunately my wife has learned to take my time estimations and quadruple them. Because I still frequently overestimate what I can get done in a short amount of time. And, like many others, I also tend to underestimate what I can accomplish over an extended season.

It’s a backwards problem. Not only does it put all the emphasis on “how much” I can do today — it also means I get frustrated when I can’t get everything done that’s on my massive, never-ending, to-do list.

When my emphasis is on today’s quantity of tasks accomplished, it leads me to de-value the little actions that have great impact over time. The little things that ultimately lead to incremental yet consistent progress and thus accomplishing a lot over an extended season.

If you know anything about investing you know it’s far better to invest $100 every month for 30 years then to invest $36,000 all at once three decades from now.

Assuming an 8% rate of return, if you invested a mere $100/month for 30 years then your investment would be worth $135,939.

However, if you waited until the very end of those 30 years and then tried to invest all $36,000 at once then your investment would be worth exactly that: $36,000. You’d miss out on $100,000 worth of compounding interest. Not to mention the fact that it’s a lot harder to come up with $36,000 all at once than it is to come up with $100 consistently.

This principle is true for all the investments of our lives. It extends far beyond just finances. It’s true for our relationships, our vocation and our career, our art, our education, even our physical health.

Doing a little bit on a regular basis is far more powerful than doing a whole lot at once. It’s also far more sustainable.

But we despise doing a little bit on a regular basis. We live in a culture that craves microwave results. And thus, we have acquired a thirst for instant gratification.

For example, we want to get healthier, but the idea of starting a routine of walking for just 15 minutes a day doesn’t motivate us — we despise how simple and humble that approach is. And so instead we buy a gym membership, hire a personal trainer, spend $500 on new workout clothes and fancy armbands to hold our iPhones, and we commit to 2 hours a day 6 days a week. Then we burn out in a few weeks time never to exercise again.

Only a fool would deposit $100 into a savings account and come back the next day expecting it to have grown to $200. It’s not until years later that the account begins to see the exponential return on the investment. We know that financial investments and the growth of compound interest takes time — so too the investments we make in the rest of our lives.

One of the personal challenges of doing small things consistently over time is that we don’t naturally choose them. In the moment, we would rather spend that $100 on a new toy or a nice dinner instead of investing it.

We tell ourselves that it’s only $100, and that spending it instead of investing it just this one time doesn’t really hurt anything. But it does hurt. And the reason it hurts is because it makes spending the $100 next time all the easier. And before long, it’s been a decade and we’ve yet to invest a dime.

Clearly, there is value in small things done consistently over time.

Which means that our most basic actions and seemingly inconsequential routines are actually the key players moving our life in whatever direction it is going.

Ben Franklin said, “Human felicity is produced not as much by great pieces of good fortune that seldom happen as by little advantages that occur every day.”

What are these little advantages that occur every day?

They are the daily habits and lifestyle choices we make.

For a while we have choose them — sometimes on purpose and sometimes not. But then, after a few weeks or a few months they begin to choose us back. And over time, they become deeply rooted. We just do them.

This is great news for our good habits! It means that if we begin to implement something healthy and helpful into our lifestyle, then over time it will become second nature to us.

But our deep-rooted routines can be a nightmare if they are things we don’t want to be doing. Such as a poor diet, unhealthy relationship with our spouse or loved ones, inability to manage money, etc.

We don’t all have the physical and mental willpower to make great decisions all day every day. In fact, as the day goes along, we slowly lose our willpower.

When I was in high school, after classes my friends and I would walk back to my house and we’d just sit around doing nothing.

One person would ask: “So, what do you guys want to do?” And someone else would respond: “I don’t know. What do you want to do?”

None of us could think of any ideas for what to do. Nor could any of us make a decision. It’s not just that we were teenage dudes — we were also mentally tired from a full day of school.

Even now, 15 years later, when my work day is done, I just want to collapse on the couch and not make any decisions or think about anything.

When you’re in this tired state is the moment when your lifestyle habits take over. Whatever your default actions, behaviors, and decisions are, these are the things you will do when you are low on willpower and your decision-making ability is fatigued.

I think this is a huge reason why the average American spends 5 hours or more watching television every day.

He or she comes home from the day feeling tired and doesn’t want to think about what to do. So he or she simply turns on the television and pretty soon the whole evening has been spent watching sitcoms and crime dramas.

Over time (which can be as quickly as a few weeks for some, but takes about 8 weeks for most) the act of watching TV every night after work becomes a routine. It turns into a lifestyle habit. That person’s mind and body expect to watch TV and even look forward to it. It’s a habit — a reflex.

Now, I’m not here to preach that 5 hours of TV every day is bad (you can figure that one out for yourself).

You can do whatever you want with your time. But… if you were to choose how you would prefer to spend your week which one of these options would you pick?

  1. Watch 35 hours of television.
  2. Write 7,000 words toward your next book.
  3. Encourage 7 of your closest friends and family members.
  4. Read 7 chapters of a book.
  5. Walk 7 miles.

I know some of you will say that watching 35 hours of TV per week is your preferred way to spend your time. But I bet most of you would choose to write, read, connect with others, or stay healthy.

Now, what if I told you that you could trade the 35 hours of television for the other 4 tasks combined?

35 hours of TV is equal to 5 hours every day for 7 days.

With those same 5 hours each day, you’d have time to spend one whole hour writing, one whole hour encouraging someone over email or making a phone call, one whole hour to read a chapter from a book, one whole hour to walk a mile around your neighborhood, and still have one whole hour to spare (heck you could use that last hour to watch an episode of your favorite show).

You can do a lot in 5 hours. Especially if you break it up into small routines.

It sounds ridiculous that someone could get so much done every day when they’re so used to getting nothing done. But it’s not ridiculous. It just requires building better defaults.

If you choose something long enough, eventually it will choose you back. The same way your mind and your body looked forward to turning on the TV when you got home from work, so too will your mind and body learn to look forward to reading, writing, walking, and encouraging others.

Leo Babauta wrote about how his most important things (writing, meditation, reading, email processing, workouts, meals) he doesn’t even have to think about. He’s built them into his day as defaults.

I cannot stress enough the importance of having your most important work be a part of your daily routine.

There are two quotes that I use often throughout The Focus Course:

“People do not decide their futures, they decide their habits and their habits decide their futures.”
— F.M. Alexander

“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.”
— John C. Maxwell

By far and away, if you have more ideas than time but more time than attention, the best way to keep the needle moving forward is to have smarter “defaults” for how your spend your time and energy. Keep choosing the right actions and attitudes until they choose you back.

Building Better Defaults

Concerning the Ebb and Flow of “Work”

As I write this, I’m preparing to spend a week in the mountains. And, in fact, by the time you read this I’ll already be in the mountains.

Up until this point, the entirety of 2015 I spent working on The Focus Course. Now that it has shipped, I’m taking some time away from work.

When you rest well, it should leave you feeling recharged and re-energized, ready to get back to work. I love to work. I love creating things and connecting with people. But work needs and ebb and and a flow.

I’ve discovered that I work best with seasons where my focus is solely on the idea and task at hand. Where I eat, sleep, and breath one particular project. And then, I need time away from work. To give my mind space to breath.

Perhaps you can relate, or perhaps you think I’m crazy, but taking time off isn’t easy for me. My tendency is to work, work, work.

Though I don’t let my work time come before my family time, I do have to remind myself that even my working hours aren’t all about “creating”. It took me several years before I realized it was just as important for me to read, study, and learn as it was for me to write, make, and ship.

In this short and sweet interview with Cameron Moll, he shares about his work and life as a designer and the founder of Authentic Jobs. I love this quote:

I was always building stuff with my hands growing up. Like always. Wood projects, go-karts, radio-controlled airplanes, that sort of thing. I think we underestimate sometimes just how much those kinds of activities, the ones that seem completely unrelated to our careers, play a vital role in shaping who we become and what we do with our working lives. The tools I use now in business are totally different from those I used in my garage twenty years ago, but in the end they’re all the same. They’re just tools that facilitate synthesis and creativity. And ten or twenty years from now, those tools will be totally different again. Mastery of creation and composition is much more important than mastery of tools.

I love that sentiment: “Mastery of creation and composition is much more important than mastery of tools.”

Here, Cameron is talking about the tools we use to build things. But I believe that this could also be applied to our workflows and our lifestyles as well. That mastery of creation is much more important than mastery of workflows.

We often ask people about the tools they use to get the job done. We’re curious about their work routines, their schedule, their priorities, etc.

But we rarely ask them what they are doing to stay sharp. What do they do in their off time? What hobbies to they keep? What does their family life look like? How do they spend their free time?

Who we are and what we do when we are away from our most important work is just as important as the energy and focus we give to doing that work. Because we are who we are, everywhere we are. Eating a healthy meal, having a good night’s sleep, telling our spouses that we love them — all these things impact the quality of the work we produce.

The lines between work and life are much more blurry than we like to imagine.

Another article I read just recently is this story about how William Dalrymple writes his books.

It takes Dalrymple 3-4 years to write a book. The first 2-3 years are spent reading, researching traveling. Then, the final year is spent writing.

Dalrymple shares about how his writing year is “completely different from the others”. He stops going out much. He gets up at 5:30 every morning to write. He works out in his back shed where there is no internet connection. He doesn’t look at his cell phone or email until after lunch.

In the final year I go from a rambling individual to almost autocratically, fixatedly hardworking and focused and that is the one discipline of being a writer. One year in four or five you are completely eaten up by the book. If it’s working, you’re really dreaming it, it’s not a figure of speech, it’s a literal thing. You’re harnessing the power of your subconscious.

As artists we so often hear about these seasons of other artists’ lives: the intense, focused, eat-sleep-work seasons. And we think that this is what life is like all the time.

But it can’t be. Dalrymple couldn’t spend a year focused on his writing without the preceding 2-3 years of reading, researching, and traveling.

You have to be inspired first before you can create.

You have to learn before you can teach.

You have to experience before you can share.

There is no shame in taking time “off” of your work, in order to learn something, experience something, and be inspired.

This is the ebb and flow of work. This is having multi-year cycles where we grow in our mastery of creation beyond just mastery of tools and workflows. This is why resting well is so valuable and why learning, thinking, and discovering cannot be underrated.

 

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P.S. Just a side note to mention that the challenges of work-life balance, fighting a sense of overwhelm, and giving ourselves space to think and margin for thought are all foundational topics to The Focus Course. If this article hits home for you, I bet you would find immense value in taking 40 days to work your way through the course.

Concerning the Ebb and Flow of “Work”

Creativity is a Gift

Doing our best creative work is a fight.

It strikes me this morning that I’ve been saying this often over the past few years. (Maybe it’s becoming my motto or tagline or something.)

I love how Steven Pressfield puts it. In his books — especially The War of Art — he talks at length about that great enemy called resistance.

Pressfield writes that “any act that rejects immediate gratification in favor of long-term growth, health, or integrity,” or, “any act that derives from our higher nature instead of our lower” is sure to elicit resistance.

When you set your sights on doing something of value and something meaningful, rest assured you will face resistance.

If you’ve ever spent so much as a one minute trying to create something of value and substance, then you know first hand that it is a fight to be and stay creative.

But what I love about the fight is that it’s self evident.

If you find yourself facing fear, doubt, shame, difficulty, perplexity, and/or overwhelm when you sit down to do the work then rejoice! All that resistance means you’re trying to do something worthwhile. The resistance is proof that you’re on the right track. Don’t quit.

Seriously. Don’t quit.

But quitting is not what I’m here to talk about. The advice to not quit is common. It’s good advice. You and I need to hear it every day. When I set my watch for 30 minutes, put in my earbuds, shut off the outside world, and make myself write for half an hour I have to remind myself that I’m not allowed to quit.

As a creative person you need boundaries.

You need space to think. You need time to focus on the work at hand while your mind stares up to the stars, discovering new worlds and ideas.

You need time to yourself.

You need at least some level of autonomy to call the shots and draw a line in the sand.

But I have found that in my process of setting up boundaries that help me do my best creative work, a seed of selfishness and narcissism can plant itself.

Don’t let that happen. In the fight to do our best creative work, narcissism is not the destination — generosity is.

Why? Because creativity should, by definition, bring life. You’ve taken something that did not previously exist and now it does.

Which means your best shot at doing your best creative work is to do something that will bring life to others.

As you focus on doing your best creative work, don’t get so absorbed in your own thoughts and your own world that you cease to be generous, kind, outgoing, helpful, and selfless toward others.

Creativity is a Gift

Don’t Let Success Breed Failure

At the recommendation of Jeff Sheldon, a few days ago I ordered Dale Partridge’s new book, People Over Profit. I’m half-way through, and the book is about so much more than running an honest and successful business.

Partridge’s book is about character, integrity, honesty, serving others, being transparent and generous, and investing in quality. People Over Profit is encouraging and thought provoking for anyone with a platform, an audience, an entrepreneurial spirit, and/or a role in leadership or management.

I’ve highlighted several passages and quotes so far, and a couple of them I want to write about today.

Here’s one of the first idea from the book that really struck me. Partridge writes:

All good companies must have some level of efficiency, which can be a tool to help achieve noble goals. But problems arise when efficiency becomes the goal — when it is no longer a means to an end but the end in itself.

The context here is that Partridge is talking about how most companies start out with honest values and goals, but as their business grows these companies seek ways to improve their efficiency and to keep growing.

There is absolutely nothing wrong with seeking to improve efficiency and to keep growing. In fact, I touched on this recently when I wrote about value, price, cost, and profit. In order increase profit without decreasing value you have to either: (a) add more value; or (b) lower costs without sacrificing quality.

Increasing efficiency without losing value or quality is not so easy. But what Partridge had to say about efficiency becoming the main goal stood out to me on a personal level as well.

Take the same quote from above but replace “all good companies” with “any individual” and the text still rings true:

Any individual must have some level of efficiency, which can be a tool to help achieve noble goals. But problems arise when efficiency becomes the goal — when it is no longer a means to an end but the end in itself.

This past November I recorded a whole podcast episode on the issue of focusing too much on focus. The idea is that distractions and resistance are universal things we all face when trying to get things done. It’s important to know what to focus on, to be good at working through distractions, and to reduce to the essentials when it comes to projects and our environment. But it’s also possible (if not easy) to obsess so much on focus that we’re not even getting the most important things done because we’re too concerned about being efficient.

As a husband, a father, and as someone who makes things I would much rather move slowly in the right direction than quickly in the wrong direction.

* * *

The second quote that stood out to me is actually a quote Partridge pulled from Jim Collins’s book, How the Mighty Fall.

Launching headlong into activities that do not fit with your economic or resource engine is undisciplined. Addiction to scale is undisciplined. To neglect your core business while you leap after exciting new adventures is undisciplined. To use the organization primarily as a vehicle to increase your own personal success—more wealth, more fame, more power—at the expense of its long-term success is undisciplined. To compromise your values or lose sight of your core purpose in pursuit of growth and expansion is undisciplined.

I’ve read so many times about how success for a company can be more deadly than failure. Because with success comes opportunity and options. Which, in the words of Jim Collins, can open the door for a company to loose discipline and focus.

When companies lose focus from doing their primary mission — doing what they are best at — then they slowly begin to lose ground.

And the same is true for individuals. When you or I lose focus on doing what is most important then we begin to drift.

They say 70% of lottery winners spend their entire winnings within 5 years of hitting jackpot and are oftentimes worse for wear afterward. They “finally” got their big break but it didn’t improve the quality of their life.

Another study I recently heard about discovered that people’s baseline level of happiness does not grow proportionally to their income. They said that after someone’s annual salary reaches $65,000 their general mood and happiness sort-of plateau relative to their income. That even if that person were to double their annual income to $130,000 their “happiness level” would only increase by 7%. (The study went on to say that people were more happy when they spent their money on experiences and generosity rather than on things.)

As a company or as an individual, we all go through seasons of plenty and seasons of want. And I’m not just talking about finances. We go through seasons of plenty and seasons of want with our quality relationships, our quality of life, our health, our areas of influence, and more.

The challenge is to live with intention no matter the season.

We hear that term a lot: “intentional living.” Basically it just means we have the wherewithal to take a moment to pause and think. It means we respond to things instead of reacting to them.

So, when you’re in a season of plenty — as a business or as an individual — then invest your resources wisely and take time to pause and think so you can stay on focus.

I’m serious. Re-focusing is not a sign of weakness. Nor does it mean you’re in over your head. Every human needs regular “re-focusing” to stay on track.

Life happens, and our priorities and circumstances change. Give yourself permission to spend a week or a month taking stock of your values and priorities. Re-assess how you’re spending your time and energy. Doing so is a sign of maturity and motivation.

Don’t Let Success Breed Failure

Behind The Scenes of The Focus Course: Outlining, Architecting, and Writing

The Focus Course Notecards

I built the Focus Course on 3×5 notecards.

While there were other tools — such as highlighters, binder clips, the world’s greatest pen, iA Writer, MailChimp, WordPress, a Baron Fig notebook, and a stack of paperback books taller than my 3-year-old — the notecards proved to be instrumental.

The idea to outline and build the Focus Course on notecards came from this awesome video about how Dustin Lance Black creates his movie screenplays:

So, earlier this year, I opened up a fresh pack of 3×5 cards from my pals a Nock and wrote down all the ideas and topics for the course. Putting only one idea, topic, assignment, or lesson per notecard. Then I laid everything out to survey what was there.

Being able to see it all visually like this proved to be immensely helpful. I could quickly move stuff around and get an idea for the overall flow of the course.

The Focus Course Notecards

I had 7 “rows” of cards: the Introduction, the five modules, and the conclusion. At first I had just shy of 60 days worth of cards in there. But I knew that I had to keep it to 40 (in the end I cheated by not counting the introduction or conclusion day, so technically it’s 42 days).

The challenge of paring the course from 60 days down to 40 wasn’t easy. Some of the cards I just tossed out altogether. Others I ended up combining. When friends would come over, I’d bring them down to my office and show them the outline and ask what they thought.

Finally, once I had the 40 days settled, I went through the order over and over in my head. I wanted Day 1 to lead into Day 2 to lead into Day 3, etc. I wanted all of Module 1 to lead into Module 2. And so on. I wanted there to be an ebb and flow to the lessons, so that the more fun days were interspersed with the more challenging introspective day, etc. And I wanted the course to start with something easy and fun note and to end with something fun but challenging.

In short, the information architecture of the course was just as vital as the contents. And the notecards were instrumental in helping get the architecture just right.

The Focus Course Notecards

With the order of the course finally finished. I started outlining each lesson. On the front of each card was simply the focus for each day. On the back of the card I could put any notes, ideas, and references for that day, but it had to fit on the card. I didn’t want to have so much content it’d be impossible to get through each day’s lesson in a timely manner, so my outlines were literally constrained by the physical size of a 3×5 notecard.

Then, I put the whole stack of cards in order, placed them next to my desk, and started writing. Each day I took the topmost card and wrote the corresponding lesson for the course.

It took me 47 days to write the course. I began on March 19 and finished on May 5. During that month and a half, I wrote 40 daily lessons, plus the course’s introduction, conclusion, and the 5 module overviews: roughly 55,000 words in total; an average of 1,170 words every single day.1

It was this outlining and writing workflow that got me into the habit of having a pre-defined topic to write about. Writing the Focus Course in 47 days may sound like a huge task, but actually it was pretty easy.

For one, because I was so deeply immersed in the topics and content, everything was top of mind. Secondly, the rhythm and routine of writing every day got pretty easy after the first couple weeks.

Lastly, the constraints of the notecards themselves — a single topic with a pre-defined outline — took away much of the ambiguity involved in the writing process. All I had left to do was expound on the ideas I had already written down.

* * *

This workflow could be used for so many other things: A book, a weekly email newsletter, a month-long series of blog posts, etc.

If you’re struggling to write daily, consider giving it a try. Pick a subject, write down a handful of singular ideas, give yourself a constraint about how in-depth (or not) you’ll go on each idea, and then give yourself a timeline for when you’ll write about and publish each of those.


  1. In a future post I’ll be sharing about the how and why I had a group of 90 pilot members to go through the course ahead of time and help me finalize the contents and flow. These amazing folks proved to be so valuable and helpful.
Behind The Scenes of The Focus Course: Outlining, Architecting, and Writing

Speaking of awesome reviews, over at Tools & Toys today, Álvaro Serrano wrote an incredible review of what is, in my humble opinion, the best lens for the Micro Four-Thirds system: The Panasonic Leica 25/1.4.

I’ve been shooting with this lens for about a year and a half and continue to be amazed by the character and personality it gives to my photos. If you want to know about the technical details or if you just want to see the quality of photos this lens is capable of, look no further than Álvaro’s stellar review.

The Tools & Toys Review of The Panasonic Leica 25mm f/1.4 Lens

A few days ago we published the latest app review-slash-pick, and it was for our favorite read-it-later service.

Instapaper is more than just the best app for saving things to read later, it’s an awesome app in and of itself. The typography and reading experience is fantastic. And with the semi-recent additions of being able to highlight passages, make notes, and share textshots, Instapaper continues to be one of my personal favorite apps (though that doesn’t mean I don’t still have a list of unread articles from here to New Jersey).

The Best Read-it-Later Service is Instapaper

Much of what people love about the Uuni still remains the same:

  • It heats up to 840°F (450°C) in less than 10 minutes.
  • That intense heat cooks a pizza in under 2 minutes.
  • It burns wood for an authentic flavour.

We spent the last 6 months refining it, making it even better.

Here’s what’s new: it’s super fast to assemble, less than ten minutes. It’s now easier to adjust the temperature with its clever hopper system. And we now make it out of beautiful brushed stainless steel. Check it out, and make sure to read some of the reviews our customers have left — we’re very proud of them.

Food. Fire. Uuni.

As a launch week offer, please use the code thesweetsetup for $20/£15 off your Uuni 2.

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My thanks to Uuni for again sponsoring the site this week. As I’ve said before, I ordered an Uuni of my own last year and it’s awesome. Making homemade pizza is a lot of fun, and having your own pizza oven that you can fire up in your backyard is fantastic.

Introducing the New Uuni 2 (Sponsor)