Wouldn’t it be wonderful if more companies took cues from Amazon in this regard?

I am continually befuddled at what a company does with all the information I give them between the time their automated system requests it and the time I’m transferred to an actual customer service representative. Usually, the rep asks me all the same questions I just answered.

Perhaps the only thing that worse is when a company spams their own customers.

How Companies Like Amazon Use Big Data To Make You Love Them