Todd Olson:

In our view, iBooks 2 + iBooks Author + iBookstore = a new Wild West of publishing. And not only that, with interactive widgets, iBooks can also be a much less expensive way to create certain kinds of iPad applications, particularly ones that are primarily about presenting content. And not only that, iBooks could become a platform for publishing all kinds of other highly-interactive crazy stuff, from fancy ads to annual reports to digital album extras to college course catalogs to user’s manuals to movie promos to…you get the idea.

It seems like the news and excitement around iBooks 2 and iBooks Author has all but fallen by the wayside since it was announced in January. But I just keep thinking that iBooks Author will prove to be a big deal down the road.

iBooks 2: More Than Meets the Eye?