Artem Lapitski, a designer, had an idea for a repeating timer app. After he concepted his app and finished the Photoshop designs he hired a 3rd-party developer for the coding. Then he did the website, marketing, and everything else himself. Here’s a nice, high-level look at the whole process for Artem’s app, including what marketing tactics did and did not work.

(Via Owen Billcliffe.)

Repeat Timer Pro: From Idea to the App Store