J. Eddie Smith regarding the $20 price tag of OmniOutliner for iPad:

It might sound weird coming from a non-seller of apps, but I like seeing higher prices in the App Store. If the market will support higher prices, that’s a really good sign that the App Store is becoming a quality marketplace, not just a snack machine.

I use both free and paid apps that are probably worth hundreds of dollars to me based on what they do for me. Value is worth paying for, and the more profit potential the App Store offers, the better development we’ll see in it.

The Omni Group is helping to raise the perception of app value, and I applaud them for it. If you want apps that are free or cost less than a pack of Juicy Fruit, then you should probably check out another mobile platform. But then again, you won’t find apps like OmniOutliner there.

I couldn’t agree more. For example, the $40 OmniFocus iPad app is, in my opinion, the best of the three-app suite. The Omni Group is not just using the iPad to make apps which act as windows into your documents, their iPad apps are, in some ways, their best apps.

An App-propriate Price