Fascinating and extremely detailed analysis from Craig Mod about his Kickstarter project for re-publishing Art Space Tokyo:

A mere five years ago it would have been unthinkable to use social media to drum up $24,000 for the republication of a book. We accomplished not only that, but have been able to price the book sustainably, launch a publishing think tank, sell direct to our audience and buck traditional distribution channels. We are, undeniably, in an era shaping the future of publishing — how it happens, with whom it happens, and on what terms it happens.

My hope is this article helps at least fifty other creators accomplish something similar.

Craig wrote this article last July, but I’ve only just now discovered it via Chris Bowler. It’s jam packed with facts, figures, ideas, and good advice.

Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo