Seth Godin:

By trying to reach as many as we could, we were never intimate enough to generate conversations that mattered or ideas that spread…

Seth’s talking about the booth you set up at a trade shows, but I’m applying this advice to my own website. Because, in a way, isn’t your website like a booth at a global event called the Internet? You can try to be the biggest and the flashiest and be the talk of the show, or you can try to develop personal interactions with those who are willing to give you their time and attention.

Success at Group Events