Cameron Moll on the rumored Apple Watch:

Apple faces the opposite problem it faced with iPhone, where every phone in the market was painful to use. Just about every analog or digital watch on the market is already extremely easy to use. The challenge facing Apple is one of introducing new complexity, rather than eliminating it.

Cameron has been wearing an iPod nano with the Lunatik watch strap for the past year and a half (he’s the only person I’ve ever seen in real life wearing one). If Apple ships a watch, I think Cameron is exactly right and I wouldn’t be surprised if a lot of the press label the watch as “boring” and missing its potential from the start. If people are asking themselves, why would I want an Apple watch instead of my current analog watch / in addition to my iPhone?, then it’s a safe bet Apple has a runaway hit on its hands.

March 19, 2013