David Smith asked me to be a guest on his iOS developer’s podcast, Developing Perspective, to talk about some of the right and wrong ways to pitch your app to the press. My input was obviously coming from my perspective as a one-man shop who doesn’t answer all his email. We also hit on something I consider far more important than the practicals of “how to send an email about your app”, and that is the importance of building relationships within the community.

“Pitching the Press”