“Alas, there isn’t a pain-free way to achieve your goals. [...] I’ve witness countless opportunities squandered by people who could have taken action but didn’t. Not because they couldn’t figure out what to do, but because they weren’t willing to do it.”
— Seth Godin, The Icarus Deception
Was it because they were scared, or because they were lazy? Does it matter?Publishing this site is my full-time job. If you enjoyed this article, please consider supporting the site by becoming a member. There are some great perks, including access to my members-only podcast.