This is one of the best design-centric Q&As I’ve read in a long time. Oliver Reichenstein is extremely articulate, and his answers are packed with nuggets of wisdom and perspective about design.

It was tough to pick out just one quote, but this one stood out to me:

Nothing is more destructive to good design than group thinking and collective decision making. Why? As I said, to most people good design is invisible. Group decisions focus on the visible, bad aspects of design.

Anyone who has worked in design has, at some point, felt the pain of group-led design decisions. And though we all know it usually leads to a sub-par final product, but we don’t necessarily know why.

The Verge Interviews iA’s Oliver Reichenstein