Thoughts on Apple’s Cards App and Service

At first glance, Apple’s Cards app seemed a little dorky and silly to me. But, as I thought about it for a few minutes, I began to like the idea.

So, when iOS 5 shipped I ordered a card and had it sent to my wife. Here is what stuck out to me:

  • The iPhone app is pretty tiny to navigate. I don’t understand why it’s not a Universal app. With Photo Stream, the pictures I take on my iPhone are being downloaded to my iPad anyway, and so why not have an iPad version so I can order cards on my iPad instead? The larger screen would serve this app much better.

    The flip side of this argument is that nobody should be making cards using the photos taken with their iPad. Maybe Apple is saving potential card recipients from receiving a card that has a horrible image on the front which was taken with an iPad’s camera. Perhaps the iPad 3 will have a significant camera update, and around that time the Cards App will get an update to be Universal.

  • The card arrived with an actual postage stamp. Not bulk mail, or business class.

  • The card is printed on thick, quality cardstock. It feels like 110# cover, or so.

  • The print quality of the picture on the front is fairly good. It’s not photo quality, but it’s not poor. It looks like a high-quality ink jet printer.

  • There was not a lick of Apple advertising anywhere to be found. I thought for sure there would be a little Apple logo on the back of the card, where a Hallmark logo would have been, but nope. Nothing.

  • I always try to buy “blank inside” cards because I much prefer to write my own thing than to write “Dear So-and-so,” before the inspirational, pre-written poem. And so being able to write the words I want on the inside is very convenient for me.

  • $2.99 is a steal — you can hardly buy a card and a stamp at Walmart for that price. And with the card at Walmart you certainly aren’t going to be able to customize it and send it from your couch.

In short, I’m impressed with everything about the Cards app except for the app itself. But that’s a minor issue. With a kid on the way whose grandparents live in another state, the Cards app will be getting regular use from the Blanc household.

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