Charles Jade’s argument for why MobileMe should be free. In short, he’s saying that since MobileMe is a such a small revenue stream for Apple when compared to hardware sales if they’d stop charging for the service it would lead to even more hardware sales. Charles says:

The point is lock-in. Get people using Apple’s free services with Apple’s highly profitable hardware, and they’ll be less likely to buy hardware from competitors. That’s how the iTunes and App Stores work, and that’s how MobileMe could, too. If only Apple would set it free.

But making MobileMe free isn’t enough in and of itself to boost the Apple halo effect. MobileMe needs to become a must-have service for everyone who owns an Apple product. If MobileMe was a significant contributor to the overall user experience then Apple would want to make it free so people would actually use it. Because it’s the user experience that boosts hardware sales.

(Via MacStories.)

“MobileFree”

Many thanks to Mobelux for sponsoring the RSS Feed this week to promote their iPhone app, Awards. Awards is an age-old idea packaged inside into a very clever app. You use it to reward people and keep track of their good behavior. It’s an especially a great app for parents and teachers, but it’s fun for co-workers and friends too. Just $2 in the App Store.

Awards

NetNewsWire is jam packed with clever little things like the Dinosaurs report. But I’ve found that people are far more likely to unsubscribe if you are posting too often, rather than not often enough. Which is why, if you need help picking some feeds to unsubscribe from, a more helpful report may be the Attention Report. It’s right next to Dinosaurs and will show you which feeds you give the most attention to by opening and/or clicking on.

NetNewsWires’ Dinosaurs Repot

Lev Grossman profiles Shawn Fanning, Justin Frankel, Bram Cohen, and Jon Lech Johansen — the guys who wrote Napster, Winamp, BitTorrent, and a DVD decoding program, respectively — against Steve Jobs and iTunes:

On April 28, 2003, the very day TIME published a grand excursus on the explosive growth of file sharing, Apple unveiled the iTunes Music Store. At the time, it was difficult to see why iTunes would succeed […] It turns out that there is something that can compete with free: easy.

It takes a lot more work to make something easy than it does to make it free.

The Competitor to Free is Easy

Making a Great Cup of French Press Coffee

My uncle Louie, who is recently retired from 40 years as a tech consultant, has acquired a taste for coffee. Just this week he bought a french press, and so he sent me an email asking for advice knowing that I use one every day.

Traditionally, the french press is the finest way to brew a cup of coffee. And despite popular opinion, it can actually be quicker than making coffee with a drip coffee maker. However, the french press is more involved for the person brewing the coffee, as each step is done by hand, but that is something I personally enjoy about it.

Great coffee starts with great ingredients: water and coffee beans. You should use only the best water — filtered, bottled, or (if you’re my dad) reverse osmosisified — whenever possible.

I buy my beans whole and grind them just before brewing them. When coffee beans are ground is when they give out their flavor. To use pre-ground coffee beans is to use them at their worst. To grind them just before you brew them is to use them at their best. Moreover, if you use pre-ground coffee chances are you aren’t using the coarseness for a french press. Pre-ground coffee is almost always too fine for proper brewing in a french press.

To grind your own coffee, I recommend a conical burr grinder. I use this Breville.

What many people do not know is that there is a big difference between a plain burr grinder and a conical burr grinder. In fact, most inexpensive burr grinders do a worse job grinding your coffee than a cheap blade grinder would.

One of the reasons people buy a burr grinder is because it will produce a more consistent grind (the biggest complaint against blade grinders). However, the average burr grinder has flat burrs. And though you will get consistent grind it often comes at the expense of the ground bean.

With conical burr grinders the burrs are shaped like a cone. This means there is a larger grinding area for the same diameter, allowing the conical burrs to spin at a slower speed. And you want your coffee to be ground slowly. Grinding at high speeds (as most regular, flat burr grinders do) heats up the burrs and results in burnt coffee beans and damaged grounds.

For brewing in a press you want an even and coarse grind. I set my Breville to the most coarse setting it has. (Around the holidays I like to add a teaspoon of cinnamon to the grounds before I pour the water in. It gives the coffee a nice spice that goes well with snow and Christmas music.)

French Press Coffee

I use an electric kettle to boil the water. Once the water has reached a boil I let it cool for just a moment to let it stop bubbling, so the water is right around 200°. Then I pour the hot water into a measuring cup to get the right amount of ounces for how much grounds I’m brewing, and then I pour it into the french press over top of the coffee grounds.

Something which is of upmost importance is the ratio of coffee beans to water. Different people have different opinions about this, but I use 2 tablespoons of beans (measured before they’re ground) for every 6 ounces of water. If that ratio results in coffee which is too strong for you then add the hot water to your cup after you’ve already brewed the coffee. If you water down your beans while brewing, then you’ll over extract and end up with bitter coffee.

After I pour the water over the coffee grounds in the french press I let it sit for a few seconds and allow the coffee to bloom. I then give it all a really good stir, place the lid on, and set a timer for 4 minutes.

When it’s time to press the coffee I slowly push down on the filter, and then pour it into a thermos. I like my coffee piping hot and so I drink just a little bit at a time — black — to keep it as hot as possible. This also plays well into my affection for small mugs.

French Press Coffee

Get Equipped

Here is the gear I use, or wish I used, to make my coffee. Equip yourself via these Amazon links and you’ll help pay for my next cup of coffee.

Making a Great Cup of French Press Coffee

Shawn Blanc’s 2010 Professional Gift Guide for That Nerdy, Design-Savvy, Coffee-Loving Writer in Your Life

Welcome to The 2010 Gift Guide for That Nerdy, Design-Savvy, Coffee-Loving Writer in Your Life.

Nerds and coffee nuts can be impossible to shop for. Sure, they know what they want. But you’d be hard pressed to get them to tell you the details of what’s on their Christmas wish list.

If you’re not sure what to get that special someone for Christmas, then let this guide be a guide to you.

  • Has your nerd hinted about wanting a new hard drive for their laptop?
  • Does your coffee nut still use a drip coffee maker?
  • Is your designer friend’s office lacking wall decor?
  • Is your significant other trying to kick off their writing career?

Then look no further, my friends! Below you will find professional recommendations for all these needs and more. Only the finest gifts recommended.

For Nerds

Gifts for nerds

  1. Levenger Bomber Jacket Messenger Bag $199
  2. A Rands in Repose t-shirt $20
  3. Intel X25-M 160GB SSD $415
  4. Amazon Kindle with Wi-Fi $139

For Designers

Gifts for designers

  1. Tungsten typeface $99
  2. Gedy’s social media icons $5
  3. One of Jorge Quinteros’ photos

For Coffee Lovers

Gifts for coffee lovers

  1. Organic Blue Tawar Blend from The Roasterie $13
  2. Breville conical burr grinder $95
  3. Frieling stainless-steel French press $79

For Writers

Gifts for writers

  1. Levenger Circa Notebooks
  2. Writing Down the Bones $13
  3. AquaNotes waterproof notepad $12

Miscellaneous Gifts or Stocking Stuffers

Miscellaneous gifts

  1. Galaxy Trucker Board Game $50
  2. Rework $15
  3. Ugg house slippers $99
Shawn Blanc’s 2010 Professional Gift Guide for That Nerdy, Design-Savvy, Coffee-Loving Writer in Your Life

Many thanks to Edito for sponsoring the RSS feed this week. Edito is an iPad app for writing and previewing Markdown. I write just about everything in Markdown, not just articles which get posted to the Web, so it’s nice to see Markdown apps coming to the iPad.

Edito has quite a bit to offer as a Markdown editor. It has an extended keyboard for some of the most-common Markdown syntax characters, as well as an in-app cheat sheet for all the rest of the syntax. You can switch back and forth between editing mode and preview mode to see your markdown rendered as HTML, and you can set various interface themes for the editing mode and preview mode. You can save your documents and also send them via email as attachments or in-line text as either markdown or HTML. Edito is $5 in the App Store.

Edito