Jeffrey Zeldman:

You just feel, when you’re around people developing the best new web software, that something new is happening, and that many strands are coming together.

I signed up for Gowalla just a few days ago, and though the usefulness of it beyond a fun social network is a bit lost on me, the potential it has is certainly obvious. (Perhaps part of Gowalla’s usefulness being lost on me has to do with the fact that I only have a handful of friends with iPhones, and of them, only a couple were nerdy enough to sign up for it.)

“Gowalla My Dreams”

Leo Babauta’s response to my post from earlier today on attention and trust as it relates to advertising.

In short, Leo’s point is that even if a publisher fully stands behind a company which is placing an ad, it is still a paid recommendation. And thus there is no such thing as 100% pure, trust-based advertising. His suggested solution is for the creator to sell their own stuff instead of someone else’s. Perhaps you sell the very thing you create, or perhaps you sell something else on the side to subsidize your time so you can continue creating.

In a pure and ideal model Leo is right. It would be great if every artist or writer were able to successfully sell what they create to those who are interested in it. But examples where this works out well for the artist rare — too many folks can’t afford to pay for your content with money.

If each of my favorite weblogs went behind a firewall and required a paid subscription to their content I could not financially afford to keep reading each of them (and I only subscribe to 25 or so sites). Instead of paying with my wallet I am willing to pay with my attention.

“Selling Your Own Stuff”

“A discourse on the process of designing for real people.”

This relatively new weblog started by Joshua Brewer and Joshua Porter at the beginning of this year has some absolutely fantastic content, and, of course, a beautiful design. (I very much love the top navigation bar.)

You may want to start at week 1, where you’ll also find this gem of a quote: “You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.” — Paul Watzlawick’s First Axiom of Communication

52 Weeks of UX