Many thanks to Edito for sponsoring the RSS feed this week. Edito is an iPad app for writing and previewing Markdown. I write just about everything in Markdown, not just articles which get posted to the Web, so it’s nice to see Markdown apps coming to the iPad.

Edito has quite a bit to offer as a Markdown editor. It has an extended keyboard for some of the most-common Markdown syntax characters, as well as an in-app cheat sheet for all the rest of the syntax. You can switch back and forth between editing mode and preview mode to see your markdown rendered as HTML, and you can set various interface themes for the editing mode and preview mode. You can save your documents and also send them via email as attachments or in-line text as either markdown or HTML. Edito is $5 in the App Store.

Edito

Here’s a great article by Frank Chimero on the difference between hype and enthusiasm related to design, product development, and content. In short, if you’ve got crummy content promoted by a crackerjack design then at its best it’s just hype. Design won’t ever rise above its content.

I’ve had an essay about marketing drafted for months which would make a good companion piece to Frank’s article. To summarize: marketing should value impact over impressions, and the most effective “tools” for marketing are content and products.

“Design Can’t Rise Above its Content”

Many thanks to Dayta for sponsoring the RSS Feed this week. Dayta is a great way to track any sort of statistic or data point in your everyday life. Such as how many cups of coffee you drink each day, how many emails you get, or how many friends and family members ask you to do free tech support for the new iPad they’ll be getting over the holiday.

If you haven’t checked out Dayta you should. It’s fun, easy to use, has a rich UI, and is just two bucks in the iTunes App Store.

Dayta