Billy Oppenheimer put together an excellent summary of some pretty alarming findings from this research study. In short, when folks have a task list that is full of various “levels” of to-do items — some that are important, some that aren’t, some that are urgent right now, some that aren’t — folks end up prioritizing only the tasks that are urgent right now but are not very important at all.

(Inside the Focus Course, we have a simple framework for eliminating Urgency Mindset and the Urgency Effect for you and your organization.)