You’ve no-doubt heard of the Law of the Vital Few. It’s the 80/20 rule, which states that roughly 80-percent of the results come about from just 20-percent of the energy.

But, if you were to take your 80-percent results and apply the 80/20 rule to them a few more times, what you end up discovering is that your initial 1-percent of energy spent brings about the first 50-percent of results. (Illustrated here.)

Gary Keller writes that “success is about doing the right thing, not about doing everything right.” You can’t just do anything and get disproportionate results. You have to do the right thing. That critical action that drives a disproportionate result.

What’s the Minimum Effective Dose?