Goals give you a direction and help you make progress. If you had to stop everything you were doing and could only pursue one goal what would that be?
If your organization is spending time on things that are not important, it will be nearly impossible to maintain motivation for yourself and your team; it will be difficult to find enjoyment within the tensions and pressures of business.
When you can get clear about your goals, you can get clear about the action you need to take. Goals help you and your team move from a passive / reactive state to an intentional and proactive one.
PS: If you’re a business owner, next week I’m hosting a two day intensive for business owners only. Find out more here.