Apple’s updated website for the Watch has all the details we’ve been speculating about for the past several months. Like shipping date (pre-orders begin April 10, ships on April 24th), battery life (18 hours), the price of the Edition (starts at $10,000 and goes up to $17,000 depending on the bands), that yes, you can buy individual bands, and more.

Also, on the Apple Watch website, there’s a weekly blog by Christy Turlington Burns tracking where she’ll be writing about how she’s using her Apple Watch to train and prepare for the London marathon.

“The Watch is Coming”