Wow. This is a brilliant and fantastic new feature to Gumroad.

I use Gumroad to sell Delight is in the Details, and I couldn’t be happier with the service. As a seller, Gumroad is extremely affordable and very easy to set up. And the user experience for the buyer is just as great — I wouldn’t be selling with them if I thought otherwise.

With their new email workflow stuff, you can set up scheduled emails and automated email campaigns that go out to your customers. It can be as simple as a thank-you email after someone has bought your product, or a whole series of communications.

I’ve been use Zapier to connect Gumroad with Mailchimp to do something similar, but I’m paying $785/year for those two services. Gumroad now includes it for free. Though with Mailchimp I do get quite a bit more control of my email designs and flexibility as my email list grows with folks who are interested in my book but who haven’t yet bought it.

Gumroad Introduces Scheduled and Automated Email Campaigns