Two years ago, Google started bringing fiber to Kansas City. And it took them until today to make their way to my house.
In the 2 years between their original announcement and when service became available in my neighborhood, I thought quite a bit about if I was willing to let Google be my Internet Service Provider.
The biggest question I had to ask myself: will Google be using my online activity to sell me ads? The answer is: certainly.
So then I had to ask myself if I was okay with that. And the answer is: yes I am.
Google is already trying to sell me ads. They have been ever since I signed up for the Gmail beta back in 2006 or whenever.
Obviously, now that they’re my ISP, they will be able to garner more information about my house. Basically they now have visibility into anything we do online that’s not an encrypted transaction, such as the movies we stream from Netflix, the products we browse on Amazon, what songs we stream over Rdio, every website we visit, and who knows what else. It sounds creepy when you put it like that, but it’s also no different than any other ISP relationship I’ve had (AOL, Time Warner, Verizon, AT&T). It’s just that none of the others were in to Big Data as much as Google is.
And it’s not dangerous. All our most sensitive information is still safe because it’s transferred over encrypted connections (emails, passwords, iMessages, SSL encrypted sites like my bank, et al.).
All that to say, I am comfortable with Google as my ISP. Because in exchange, I now have internet speeds that are 20 times faster than the fastest I could pay TWC to provide. And it’s for the same price of $70/month.
In many ways, the faster speeds won’t have a huge impact on my day-to-day life. Just because I have 20x faster internet doesn’t mean I will get 20x more work done. My Rdio songs won’t sound any better, my emails won’t send or receive all that noticeably quicker, etc.
But Netflix will stream in higher quality. My daily podcast now uploads in one second (literally). Safari will connect to websites and servers quicker thanks to the fantastic ping rate with Google Fiber, and media-rich sites will load sooner. Big file downloads will be noticeably faster. And who knows what else.
Moreover, it seems worth mentioning that the entire signup and installation process for Google Fiber was incredible. Believe it or not, Google was extremely organized, friendly, clear, and efficient. All of the automated systems they had in place for contacting me when Fiber became available, and for helping me schedule the installation were clear and easy. The technicians who came to my house to run the lines and set up the network box were very friendly. And the one time I had to call customer service to re-schedule an appointment, the lady I spoke to on the phone knew exactly what she was talking about. So far, I’ve been impressed with the whole process and service.