Stephen Hackett regarding the Amazon Fire phone:

Since the Fire Phone isn’t going to burn down (sorry) any existing market leaders, it’s only fair to assume that Amazon’s main push here is to make it easier to buy things.

Yes. I’d say absolutely Amazon’s main push with this phone is to make it easier to buy things. You have to look no further than the dedicated hardware button that if you hold down for a second will launch Firefly. But why not? Why not make a device that’s targeted at your most loyal customers?

My question is if Firefly will make its way to other smartphones via an update to the Amazon app, or perhaps a new Amazon Firefly app altogether? Because what about folks like me who use Prime all the time but who won’t be buying a Fire phone?

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