Kevin Fitchard:

AT&T is officially putting its idea of a subsidized internet to the test. A new program allows internet companies to exempt their content from data plans. Instead the content providers would foot the bill.

It’ll be interesting to see if and how this takes off. Suppose AT&T could get Netflix to sign up and sponsor all (or some) Netflix-related data. Then, if your iPad works on AT&T, you could watch all the Netflix videos you heart desires using your LTE connection without it draining from your monthly data allotment (because Netflix would be paying the bill for that data to AT&T on your behalf).

AT&T Launches “Sponsored Data”