Lydia Dishman wrote a brief profile of the Visual Supply Co. (VSCO) and their iPhone app.
Using the VSCO cam to edit on the iPhone takes a bit more time than the one-click filters in Instagram, but I much prefer the finished product of the iPhone photos I edit in VSCO. And man, for proof that fancy gear and expensive software does not a photographer make, look no further than Kyle Steed’s VSCO Grid. Dude’s got skills.