Great post by Nik Fletcher about the importance of thoughtfulness and details in copywriting as it relates to app development:
Terminology, abstract concepts, implementation details and bad translations are all things that need careful consideration.
A few weeks ago I did a week-long series of Shawn Today shows talking about design details, and I’m embarrassed that I didn’t address copywriting once. When talking about sweating the details, it’s not just the pixels we should be sweating, it’s also the copy.