Michael Mulvey:

The more time goes on and the more I really look hard at Microsoft Surface and Windows 8, the more I see a company not ready to cannibalize one area of their business in order for another part to thrive.

And for innovation to happen, you need that cannibalization.

Cannibalizing one area of your business in order for another part to thrive is easy to talk about in a staff meetings, and it’s easy to say when you’re talking about someone else, but it’s very hard to do when it comes to your own products. Because to do it, you have to be a little bit crazy and a little bit wild.

Michael Mulvey on the Microsoft Surface