Danny Sullivan:

They’d swing them around with a pretty picture on the front, I guess so we’d go “ooh” and “ahh.” If we were lucky, we were allowed to hold one for a few seconds. But if you tried to do anything with it, bang, it was gone.

When the Surface does launch it may be a success and everyone will look back at the Microsoft press event and think, “that was odd.” And if the surface does poorly we’ll say, “I guess they were hiding something after all.”

(Via Matthew Panzarino.)

Danny Sullivan’s Hands-Off Microsoft Surface Tablet Review