Gene Gable looks back at dry-transfer type and some of the Letraset catalogs of the early 1970s:

I was a freshman in college when I had my first confrontation with dry-transfer type. While every dry-transfer type encounter had a minimal likelihood of success, I somehow ended up with a decent-looking party invitation, which I remember distinctly was set in University Roman.

The Field Notes Dry Transfer “_______ Edition” were my favorite to date.

(Via Khoi Vinh.)

When Letraset Was King