Visual is a simple countdown timer for your iPhone. Instead of showing a stopwatch-like countdown, the app takes over your whole iPhone screen with a single color. It starts out green and slowly fades to yellow and then red as your time runs out. You can pick other color pallets if you like.

Last month I changed my email workflow to only allow myself 44 minutes per day for email checking — one 22-minute segment in the early afternoon and another 22-minute segment towards the end of my day. And I’ve been using Visual to budget that time. 1

There is no shortage of iPhone timer apps. iOS comes with a built-in timer, and if that’s not good enough for you, Due is a highly-recommended and splendid alternative. What I like about Visual is that the face of the iPhone doesn’t say exactly how much time I have (well, it does, in ultra-fine print at the bottom of the screen for those who just must know).

Instead visual conveys about how much time is left through the nature of the visual timer.

A countdown timer like this would never fly in a NASA control room, but for my office it works quite well.

My only two gripes with Visual are:

• The icon. I’m not sure where it came from, but it sure doesn’t seem related to the rest of the app which is simple and well designed.

• If you launch the app after the timer is done you are greeted with the “timer’s done” screen, rather than the launch screen for starting a new timer. Since you’re pretty much always are launching the app to start a new timer the app always requires an extra tap to get to the settings pane.

Visual is just a buck on the App Store. And be sure to check out the promo video, it’s pretty great as well.