Aaron Cohen, who was guest-editing for Jason Kottke over the weekend, asks the following question in his link to Jason Pontin’s article about apps and publications:

What’s the best way to use new technology to build and sustain an audience?

A lot of people are trying to figure that out. There is no one right answer, and there a lot of factors which come in to play. As someone who is making a living from publishing this website I do have a few thoughts.

Ultimately it boils down to one thing: make your content as easy to access and read as possible.

Not as fun, or unique, or feature-rich as possible. As easy.

That’s a Good Question