From the Google+ page:

We think technology should work for you—to be there when you need it and get out of your way when you don’t.

A group of us from Google[x] started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we took a few design photos to show what this technology could look like and created a video to demonstrate what it might enable you to do.

The concept video is clever and cool, but riddle me this: how is it that a device which is more invasive and more ubiquitous within every moment of our day is better at being out of the way when we don’t need it?

Maybe I’m jumping to conclusions here and the intention of the Google[x] team is not to help solve the “smartphone / notifications / always connected addiction”. But the above blockquote sounds exactly like the same sentiment that was in Windows Phone 7’s Season of the Witch commercial.

The tagline in that Windows Phone commercial was: “It’s time for a phone to save us from our phones.”

Seems like the tagline for Google’s Project Glass could easily be a slightly modified version of what Windows used: “It’s time for some glasses to save us from our phones.”

Google’s Project Glass